MEDIAID Proposes Heatstroke Countermeasures for Outdoor Activities and Festivals: New "Icing Gear Cooling Poncho" - Just Wet, Wring, and Shake

Nippon Sigmax Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yosuke Suzuki), which develops the daily life supporter brand "MEDIAID," is launching the "MEDIAID Icing Gear Cooling Poncho" as a new heatstroke countermeasure item for daily life.

Sales will begin sequentially at Sugi Pharmacy stores nationwide from May 6th (Wednesday), and on the MEDIAID official online shop from May 25th (Monday).

■ Increasing number of emergency transports due to heatstroke, appropriate heatstroke countermeasures according to the environment are important

In recent years, due to the prolonged intense heat, the number of emergency transports due to heatstroke has been on the rise. According to the "Status of Emergency Transports due to Heatstroke in Reiwa 7 (May-September)" announced by the Fire and Disaster Management Agency, the number of emergency transports due to heatstroke exceeded 100,000 since the start of the survey, reaching a record high (*1).

In addition, the Ministry of Health, Labour and Welfare emphasizes the importance of taking appropriate measures depending on the location, such as "cooling the body with ice packs, ice, or cold towels" to prevent heatstroke and avoid heat accumulation in the body (*2).

*1: Ministry of Internal Affairs and Communications "Status of Emergency Transports due to Heatstroke in Reiwa 7 (May-September)" p.2, 9

*2: Ministry of Health, Labour and Welfare Heatstroke Prevention Information/Materials Site "Actions to Prevent Heatstroke"

■ New "Icing Gear Cooling Poncho" launched to expand options for heatstroke countermeasures during outdoor activities such as outings and festivals

MEDIAID, as a brand that supports physical activity in daily life, has focused on this social background and has been developing heatstroke countermeasure items since 2021. We have proposed options for comfortably spending the hot season, so that they can be easily incorporated into various aspects of daily life, such as housework and commuting, not just outdoor activities.

Therefore, this time, to further expand the options for heatstroke countermeasures in daily life, and as an item that can be used for heatstroke countermeasures during outdoor activities such as leisure and festivals, we will launch the "MEDIAID Icing Gear Cooling Poncho."

■ Product Features

Feature 1. Cools the body with a product that is -15℃ below skin temperature

・Simply wet, wring, and shake with water to exert a cooling effect due to evaporative heat.

・Cooling material is given heat shielding and UV cut effects. With a hood, it is possible to take measures against heat and UV rays from the head.

Feature 2. Instant cooling just by wetting with water

・Even if you feel the coolness has weakened, the cooling sensation revives each time you wet it with water and shake it.

Feature 3. Free size specification. Machine washable

・Can be used by both adults and children, regardless of gender.

・Can be machine washed if placed in a laundry net.

【Product Information】

Product name: MEDIAID Icing Gear Cooling Poncho

Size: Free size *Product dimensions: Width: 145cm, Height (including hood): 95cm, Excluding hood: 65cm

Suggested retail price (tax included): 4,499 yen

Release date: Sugi Pharmacy stores nationwide... Sales start sequentially from May 6th (Wednesday) *3
MEDIAID official online shop... Sales start from May 25th (Monday)

Sales stores: Sugi Pharmacy stores nationwide (some stores may not carry it) *3, MEDIAID official online shop

*3: The start date of sales varies depending on the store. Please contact each store for stock status.

【Available at the following online shops *4】

・MEDIAID official online sales: https://www.mediaid-online.jp/SHOP/56761.html

・Sigmax Official Shop Rakuten Ichiba store: https://item.rakuten.co.jp/sigmax-officialshop/56761/

・MEDIAID official Yahoo store: https://store.shopping.yahoo.co.jp/sigmax-officialshop/56761.html

*4: Online shops can be purchased from May 25th (Monday).

In addition to the "Icing Gear Cooling Poncho," MEDIAID also offers a lineup of heatstroke countermeasure items.

Details here

https://www.mediaid-online.jp/SHOP/306111/list.html

■ About "MEDIAID" supporters created by a medical manufacturer https://www.mediaid-online.jp/

A supporter brand for daily life developed by Nippon Sigmax, which has been manufacturing supporters, fixation materials, and medical devices for orthopedics for half a century as a medical manufacturer, and boasts the No. 1 shipment amount of supporters for medical institutions (*5) and No. 1 shipment volume of lumbar supporters (*6).

While maintaining the functions and quality required in medical settings, we pursue material selection and manufacturing that prioritize wearability and comfort in various work scenes and daily life scenes.