For Everyone Facing the Intense Heat: Cooling Poncho and Vest "COOL SHADER" Supporting Challenges, New CM Released on April 30th
Japan Sigmax Co., Ltd., which develops the sports support and care product brand "ZAMST," has released a new TV commercial for its hooded cooling poncho and vest "COOL SHADER" on April 30, 2026. The CM, themed "Enveloped in Coolness, Taking on Challenges," highlights the product's features that support athletes and anyone facing severe heat.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:16 (45 min after Collected)
Japan Sigmax Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yohei Suzuki), which develops the sports support and care product brand "ZAMST," has produced a new TV commercial for its hooded cooling poncho and vest, "COOL SHADER." The new CM is available on the COOL SHADER special page from Thursday, April 30, 2026. Click here for the CM release page.
■ CM Concept and Highlights
The main tagline of this CM is "Enveloped in Coolness, Taking on Challenges." It expresses the sense of security felt the moment one puts on the cooling poncho/vest "ZAMST COOL SHADER" and the positive change that follows.
Athletes facing the heat under strong sunlight put on the COOL SHADER, are enveloped in coolness, and their expressions and postures change as they head towards their respective sports. This CM impressively depicts the severity of intense heat and the changes brought about by coolness through graphic expressions and video direction.
Additionally, the series of actions "wet, wring, shake, and put on" the COOL SHADER are incorporated into the CM, expressing that one can immediately take action when faced with heat.
We want COOL SHADER to be a presence that supports "taking on challenges." This sentiment is conveyed through visuals and words.
▲ CM Capture Image ①
▲ CM Capture Image ②
▲ CM Capture Image ③
■ What is the cooling poncho/vest "ZAMST COOL SHADER"?
ZAMST COOL SHADER is a hooded cooling poncho/vest aimed at preventing heatstroke in sports activities and spectating. The cooling poncho type was launched in 2020, and the vest type in 2025.
By simply wetting, wringing, shaking, and putting it on, an approximately -15℃ cooling effect on skin temperature can be achieved through evaporative cooling. Furthermore, the hooded structure allows for thorough coverage around the neck.
Moreover, for models released in fiscal year 2026, in addition to 99% UV cut, it is designed to block approximately 74% of "near-infrared rays," which cause skin hot flashes. Therefore, even in places without shade, it blocks direct sunlight and helps with UV protection.
Hooded Cooling Poncho "ZAMST COOL SHADER": https://www.zamst-online.jp/SHOP/389502.html
Hooded Cooling Vest "ZAMST COOL SHADER Active Vest": https://www.zamst-online.jp/SHOP/389531.html
【CM Making Images】
■ COOL SHADER New CM Overview
Title: "Enveloped in Coolness, Taking on Challenges. COOL SHADER"
Release Date: Thursday, April 30, 2026
Public/Broadcast Information: Released on the COOL SHADER special page from Thursday, April 30, 2026
*Scheduled for sequential broadcast as a TV CM in the future.
Broadcast Area: Tokyo, Nagoya, Osaka areas
Video Links: 15-second version: https://youtu.be/gO-eWYT09r8
30-second version: https://youtu.be/o-11wRRLIIg
■ About ZAMST (https://www.zamst-online.jp/)
ZAMST is a sports support and care product brand established in 1993 by Japan Sigmax Co., Ltd., a medical manufacturer that develops and manufactures orthopedic products.
Since its inception, based on the knowledge and technology cultivated in the medical field, ZAMST has supported athletes who constantly face the risk of injury.
Building on over 30 years of experience and efforts, we will continue to take on challenges to help all athletes maximize their performance.
ZAMST Brand History
■ ZAMST Partners (https://www.zamst-online.jp/brand/partner/)
ZAMST supports athletes and organizations who continually push their limits in all sports, including volleyball, basketball, soccer, tennis, marathon, golf, badminton.
Volleyball: Yuji Nishida, Ran Takahashi, Taishi Onodera, Tomohiro Yamamoto, Chihiro Sasaki, Airi Miyabe
Basketball: Yuki Togashi, Yuki Kawamura, Yudai Nishida, Kyonosuke Terashima, Taiga Okada, Trae Young
Soccer: Ryo Miyaichi, Shinnosuke Hatanaka, Akito Suzuki, Sota Nakamura, Yusuke Kobayashi, Fukuya Unoki, Ryo Sato
Tennis: Yoshihito Nishioka, Nao Hibino, Yosuke Watanuki / Marathon: Rea Iwade / Ski Jump: Noriaki Kasai
Golf: Ai Anai, Ayami Yasu Ozeki, Reika Miyako / Badminton: Misaki Matsutomo / Baseball: Shogo Akiyama, Go Matsumoto, Yorimichi Kishida / Fencing: Rio Higashi, Sera Higashi
And others.
■ CM Concept and Highlights
The main tagline of this CM is "Enveloped in Coolness, Taking on Challenges." It expresses the sense of security felt the moment one puts on the cooling poncho/vest "ZAMST COOL SHADER" and the positive change that follows.
Athletes facing the heat under strong sunlight put on the COOL SHADER, are enveloped in coolness, and their expressions and postures change as they head towards their respective sports. This CM impressively depicts the severity of intense heat and the changes brought about by coolness through graphic expressions and video direction.
Additionally, the series of actions "wet, wring, shake, and put on" the COOL SHADER are incorporated into the CM, expressing that one can immediately take action when faced with heat.
We want COOL SHADER to be a presence that supports "taking on challenges." This sentiment is conveyed through visuals and words.
▲ CM Capture Image ①
▲ CM Capture Image ②
▲ CM Capture Image ③
■ What is the cooling poncho/vest "ZAMST COOL SHADER"?
ZAMST COOL SHADER is a hooded cooling poncho/vest aimed at preventing heatstroke in sports activities and spectating. The cooling poncho type was launched in 2020, and the vest type in 2025.
By simply wetting, wringing, shaking, and putting it on, an approximately -15℃ cooling effect on skin temperature can be achieved through evaporative cooling. Furthermore, the hooded structure allows for thorough coverage around the neck.
Moreover, for models released in fiscal year 2026, in addition to 99% UV cut, it is designed to block approximately 74% of "near-infrared rays," which cause skin hot flashes. Therefore, even in places without shade, it blocks direct sunlight and helps with UV protection.
Hooded Cooling Poncho "ZAMST COOL SHADER": https://www.zamst-online.jp/SHOP/389502.html
Hooded Cooling Vest "ZAMST COOL SHADER Active Vest": https://www.zamst-online.jp/SHOP/389531.html
【CM Making Images】
■ COOL SHADER New CM Overview
Title: "Enveloped in Coolness, Taking on Challenges. COOL SHADER"
Release Date: Thursday, April 30, 2026
Public/Broadcast Information: Released on the COOL SHADER special page from Thursday, April 30, 2026
*Scheduled for sequential broadcast as a TV CM in the future.
Broadcast Area: Tokyo, Nagoya, Osaka areas
Video Links: 15-second version: https://youtu.be/gO-eWYT09r8
30-second version: https://youtu.be/o-11wRRLIIg
■ About ZAMST (https://www.zamst-online.jp/)
ZAMST is a sports support and care product brand established in 1993 by Japan Sigmax Co., Ltd., a medical manufacturer that develops and manufactures orthopedic products.
Since its inception, based on the knowledge and technology cultivated in the medical field, ZAMST has supported athletes who constantly face the risk of injury.
Building on over 30 years of experience and efforts, we will continue to take on challenges to help all athletes maximize their performance.
ZAMST Brand History
■ ZAMST Partners (https://www.zamst-online.jp/brand/partner/)
ZAMST supports athletes and organizations who continually push their limits in all sports, including volleyball, basketball, soccer, tennis, marathon, golf, badminton.
Volleyball: Yuji Nishida, Ran Takahashi, Taishi Onodera, Tomohiro Yamamoto, Chihiro Sasaki, Airi Miyabe
Basketball: Yuki Togashi, Yuki Kawamura, Yudai Nishida, Kyonosuke Terashima, Taiga Okada, Trae Young
Soccer: Ryo Miyaichi, Shinnosuke Hatanaka, Akito Suzuki, Sota Nakamura, Yusuke Kobayashi, Fukuya Unoki, Ryo Sato
Tennis: Yoshihito Nishioka, Nao Hibino, Yosuke Watanuki / Marathon: Rea Iwade / Ski Jump: Noriaki Kasai
Golf: Ai Anai, Ayami Yasu Ozeki, Reika Miyako / Badminton: Misaki Matsutomo / Baseball: Shogo Akiyama, Go Matsumoto, Yorimichi Kishida / Fencing: Rio Higashi, Sera Higashi
And others.