Sidas Japan to Sequentially Open Pop-up Stores in 7 Areas Nationwide

Sidas Japan Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director and President: Hiroaki Sugiyama), which develops and sells sports products from France supported by many top athletes, will sequentially hold pop-up stores in seven areas nationwide, starting with Hokkaido, from Saturday, April 18, 2026, to Sunday, May 31, 2026. Following the positive response from the brand's first pop-up store held in February 2026, where customers could actually try on products and experience the difference, this time, new 2026 Spring/Summer models of the recovery sandals "ReCoLA" and recovery room shoes "UTIPPA" will be added, offering proposals that make foot conditioning improvement feel more accessible.

**Positive Response to Experiential Sales Floor Seen at Brand's First Event**
Sidas Japan held its first pop-up store at Hands Nagoya in February 2026. The previous event was structured to convey the value of the products by allowing customers to see, touch, try on, and choose "ReCoLA" and "UTIPPA."
During the event, the black color of "UTIPPA" was particularly popular among female customers, and the black color of "ReCoLA" also saw high demand from men. We also gained a sense that the difference is easily conveyed by actually trying on the products, reaffirming the importance of in-store experience.
Based on this response, this time, starting with Hokkaido, we will expand real contact points in more regions. This is positioned not merely as an expansion of sales opportunities, but as an opportunity for consumers to directly experience the value of "conditioning from the feet up" proposed by Sidas Japan.
*Scene from the previous pop-up store at Hands Nagoya*

**Proposing Accessible Foot Conditioning Improvement with Try-on Experience and New Spring/Summer Models**
This pop-up will continue to feature the popular try-on experience corner from the previous event. The differences in comfort, fit, and feel are easily conveyed by actually trying on the products, making it easy to choose a pair that suits you. We will not only display products but also promote the act of trying them on and experiencing them as the value of the sales floor itself.
In addition, the new 2026 Spring/Summer models of "ReCoLA" and "UTIPPA" will be introduced. Under this season's concept of "Recovery Blending into Daily Life," we propose a lineup that is not only functional but also easily blends into everyday attire and lifestyle. It is configured to be utilized not only for personal use but also as a place to find gifts for family, such as "Mother's Day," expanding the options for foot care.

**Event Schedule**

| Area | Store Name | Period |
| :----------- | :--------------------------------------- | :----------------------------------- |
| Hokkaido | Super Sports Xebio Dome Tsukisamu Store | April 18 (Sat) - May 10 (Sun), 2026 |
| Aichi Pref. | Hands Nagoya Store | April 25 (Sat) - May 10 (Sun), 2026 |
| Tokyo | Ishii Sports Daimaru Tokyo Store | April 25 (Sat) - May 10 (Sun), 2026 |
| Fukushima Pref. | Super Sports Xebio Koriyama Nishinouchi Store | April 25 (Sat) - May 10 (Sun), 2026 |
| Osaka Pref. | Art Sports Links Umeda Store | May 16 (Sat) - May 31 (Sun), 2026 |
| Hiroshima Pref. | Super Sports Xebio Hiroshima Alpark Store | May 16 (Sat) - May 31 (Sun), 2026 |
| Fukuoka Pref. | Super Sports Xebio Fukuoka Tenjin Store | May 16 (Sat) - May 31 (Sun), 2026 |

*Business hours are subject to each store.
*Staff will be in attendance mainly on weekends (there may be times when staff are absent).

**What is "UTIPPA"?**
UTIPPA is a recovery room shoe that incorporates Sidas' insole technology, which has been supported by athletes for many years. Its unique structure, which approaches the arch of the foot during walking, transforms daily indoor time into "conditioning for rest." UTIPPA is also registered as a general medical device (*), and is expected to promote blood circulation and relieve fatigue. The 2026 Spring/Summer model includes new denim material colors, as well as a lineup of towel materials suitable for spring and summer, expanding its appeal not only in terms of functionality but also in blending into daily life and spaces.
https://shop.sidas.co.jp/utippa-lp
*Registration Number: 27B3X00325955902

**What is "ReCoLA"?**
ReCoLA is an integrally molded recovery sandal equipped with Sidas' unique EVA blended material, "CoL Arch Form." The golden ratio of softness and stability suppresses foot sway and supports the arch to align it. It is lightweight and features a shape that gently wraps the instep. Like UTIPPA, it is registered as a general medical device. The 2026 Spring/Summer model expands the color lineup to be easily incorporated into everyday attire, adding a new thong type in addition to the conventional slide type.
https://shop.sidas.co.jp/recola-lp
*Registration Number: 27B3X00325955903

**[About Sidas Japan Co., Ltd.]**
Established in 2009 by the current representative, who had been involved with Sidas World since the trading company era of the 1980s, this Japanese branch primarily handles the insole brand "Sidas," the medical insole brand "Podiatech," and the temperature control brand "Thermic," which protects the body from heat and cold with advanced technology. Based on over 30 years of experience supporting the sports field and accumulated data, the company now participates in product development in its home country of France, creating products tailored for Japanese people.

Company Name: Sidas Japan Co., Ltd.
Representative Director and President: Hiroaki Sugiyama
Established: June 2009
Capital: 30 million yen
Location: Kannai Wise Building 7F, 2-9-1 Furocho, Naka-ku, Yokohama City, Kanagawa Prefecture
Business Activities: Import, export, and sale of sports equipment, sports machinery, socks, shoes, and related goods
URL: https://sidasjapan.jp