SIDAS JAPAN Introduces Foot Measurement Device 'SIDAS FEET BOX EVO' to 'THE NORTH FACE FOOTWEAR SHINSAIBASHI'

SIDAS JAPAN Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Hiroaki Sugiyama), a developer and distributor of sports products from France supported by many top athletes, announces that its foot measurement device "SIDAS FEET BOX EVO" will be introduced at "THE NORTH FACE FOOTWEAR SHINSAIBASHI," a world-first footwear-focused concept shop by THE NORTH FACE brand, opening on Saturday, April 25, 2026, on the 4th floor of the new commercial facility "QUARTZ SHINSAIBASHI" in Chuo-ku, Osaka City, operated by Goldwin Inc.

Background of Introduction

"THE NORTH FACE FOOTWEAR SHINSAIBASHI" adopts the store concept "Evolve in Motion — Progress lives in every step —" and is the world's first concept shop for the brand, focusing on footwear and proposing the value and possibilities of walking itself. A key feature is its emphasis on designing experiences that support personalized choices, beyond just selling products.

SIDAS JAPAN believes that choosing footwear after understanding the condition of one's feet leads to a comfortable and highly satisfying purchasing experience. This introduction was realized due to the affinity between the customer service experience aimed at supporting "evolution in motion" by the store and SIDAS JAPAN's accumulated expertise in foot conditioning support.

Introduction of "SIDAS FEET BOX EVO"

"SIDAS FEET BOX EVO" is a digital foot measurement device that allows immediate assessment of foot conditions. It precisely measures foot pressure, and allows confirmation of left and right foot length, foot width, leg alignment, and even estimated shoe sizes based on various size conversions. Furthermore, it displays real-time foot pressure distribution and identifies arch types, thereby supporting footwear selection tailored to individual foot characteristics.

In addition, staff with shoe fitter qualifications stationed at the store will propose footwear tailored to each lifestyle based on the measurement results. By combining a device that visualizes foot characteristics with customer service from knowledgeable staff, the store supports a more satisfying choice of footwear.

[Store Overview]

Store Name: THE NORTH FACE FOOTWEAR SHINSAIBASHI

Location: QUARTZ SHINSAIBASHI 4F, 3-12-14 Minamisenba, Chuo-ku, Osaka City

Business Hours: 10:00 AM - 8:00 PM *Subject to facility hours

Sales Floor Area: Approximately 43.69 tsubo

■ About SIDAS

SIDAS was founded in France in 1975 as a pioneering manufacturer of molded insoles. Under the concept "From your feet, movement changes," it provides insoles to over 150 top athletes annually, supporting their performance from the ground up.

■ About SIDAS JAPAN Co., Ltd.

SIDAS JAPAN is the Japanese branch established in 2009 by the current representative, who has been involved with SIDAS since its trading company days in the 1980s. It primarily handles the insole brand "SIDAS," as well as "PODIATECH," an insole brand developed for medical use, and "THERM-IC," a temperature control brand that protects the body from heat and cold with advanced technology. Based on over 30 years of experience supporting the sports sector and accumulated data, the company now participates in product development in its home country of France, creating products suited for Japanese people.

Company Name: SIDAS JAPAN Co., Ltd.

President and CEO: Hiroaki Sugiyama

Established: June 2009

Capital: 30 million yen

Location: Kannai Wise Building 7F, 2-9-1 Furocho, Naka-ku, Yokohama City, Kanagawa Prefecture

Business Activities: Import, export, and sale of sports equipment, sports machinery, socks, shoes, and related articles.

URL: https://sidasjapan.jp