Sidas Japan Introduces Foot Measurement Device 'SIDAS FEET BOX EVO' to 'THE NORTH FACE FOOTWEAR SHINSAIBASHI'

Sidas Japan Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; President: Hiroaki Sugiyama), a developer and seller of French sports equipment supported by many top athletes, has announced that its foot measurement device 'SIDAS FEET BOX EVO' will be introduced to 'THE NORTH FACE FOOTWEAR SHINSAIBASHI'. This brand's world-first concept shop centered on footwear will be opened by Goldwin Inc. on Saturday, April 25, 2026, on the 4th floor of the new commercial facility 'QUARTZ SHINSAIBASHI' in Chuo Ward, Osaka.

Background of Introduction 'THE NORTH FACE FOOTWEAR SHINSAIBASHI' sets its store concept as 'Evolve in Motion — Progress lives in every step'. It is the brand's world-first concept shop proposing the value and possibilities of walking itself, primarily through footwear. A key feature is its emphasis on an experience design that supports selections tailored to each individual, rather than just selling products.

Sidas Japan believes that choosing footwear after understanding the condition of one's feet leads to a highly comfortable and convincing purchasing experience. This introduction was realized due to the affinity between the customer service experience aiming for the 'evolution of walking' targeted by the store, and Sidas Japan's cultivated approach to supporting underfoot conditioning.

Introduction of the 'SIDAS FEET BOX EVO' 'SIDAS FEET BOX EVO' is a digital foot measurement device that allows users to understand the condition of their feet on the spot. It measures foot pressure with high precision and confirms left and right foot lengths, foot widths, leg alignment, as well as a guide for shoe sizes converted into various metrics. Furthermore, by displaying how foot pressure is applied in real-time and grasping the arch type, it supports the selection of footwear according to the characteristics of the feet.

In addition, staff members who hold shoe fitter qualifications are stationed at the store to propose footwear suited to each lifestyle based on the measurement results. By combining equipment that visualizes foot characteristics with customer service by staff possessing specialized knowledge, they support a more satisfying shoe selection.

Store Overview