[Important] Shibushi City, Kagoshima Prefecture, which hosts over 10,000 visitors for training camps annually, completes PR video for "Sports x Learning x Experience Program (Spora-Gaku Experience Program)"!
Shibushi City releases PR video for a new program that integrates learning and experiences into sports training camps.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 23:26
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1501h 29m after Published)
The Shibushi City Sports Association for Hosting Promotion, which serves as the secretariat for promoting sports and cultural training camps and hosting tournaments as one of Shibushi City's tourism promotion initiatives. To further promote training camp invitations, this association has developed a unique Shibushi City sports training camp invitation plan, "Sports Camp x Learning x Experience (commonly known as: Spora-Gaku Experience Program)". This plan is not solely aimed at improving athletic performance but also incorporates experiential tourism that allows participants to interact with the region's industry and culture, peace learning, and exchange programs with companies and schools in the Kansai (Suminoe Ward) area connected by the ferry Sunflower. This time, we collaborated with the baseball and men's soccer clubs of Hokushō High School, located in Otaru City, Hokkaido, to film their experience of this program as a PR video. The purpose of producing this PR video is to increase the number of training camps in Shibushi City through the Spora-Gaku Experience Program and to improve the city's image regarding training camps by conveying the appeal of the actual experience in an attractive way.
The Spora-Gaku Experience Program was sparked by a coach's remark...


Until now, Shibushi City has attracted sports training camps by leveraging its warm climate and convenience from the Kansai region. To maximize its appeal, the city has focused on attracting schools from eastern and northern Japan that are unable to practice due to snow during winter. During a training camp invitation visit to Hokushō High School in Otaru City, Hokkaido, a coach's remark, "Since we are holding a training camp in Shibushi City, we want to do more than just improve athletic performance; we want the children to gain some insights and experiences for their future through the region of Shibushi City," led to the creation of the "Spora-Gaku Experience Program" that comprehensively combines sports camps, learning, and experiences.
Tripartite Partnership Agreement between Shibushi City, Suminoe Ward Osaka City, and Mitsui O.S.K. Lines Ltd. (Ferry Sunflower)
The "Friendship Exchange Agreement between Shibushi City, Kagoshima Prefecture and Suminoe Ward, Osaka City, Osaka Prefecture, and the Tripartite Partnership Agreement with Mitsui O.S.K. Lines Ltd. (Ferry Sunflower)" signed in April 2025 has dramatically improved access from the Kansai region. Furthermore, under the cooperative framework between the three parties, the possibility of attracting groups from distant locations based in the Kansai region has expanded, creating a multifaceted learning environment that fosters both athletic improvement and consideration of one's future.

Spora-Gaku Experience Program: A Chance to Reflect and Broaden Career Choices (Example)

Learning and Experiencing in Kansai
Experience and tour at Mizuno Corporation's Innovation Center "MIZUNO ENGINE". By hearing directly from people involved in sports-related careers, participants can broaden their horizons for future career choices, such as university admissions and employment after graduation. An upcycling workshop was also held, utilizing scraps that would have been discarded in the process of making baseball gloves.
Knowing, Learning, and Experiencing Shibushi City
Time to experience the local daily life, specialties, and industries. In Shibushi, the training camp location, participants can learn how food is grown and how it relates to people's lives. By experiencing the rich culture and local industries beyond the sports field, they can foster a sense of attachment to the region and develop their humanity. A visit to an eel farm provided insight into the efforts and passion of eel producers, a specialty of Shibushi, and the characteristics of the region.


Learning and Experiencing in Neighboring Municipalities
Peace learning that encourages "thinking" rather than being "taught" through textbooks and materials. Participants can understand the inner voices and emotions that cannot be learned solely from textbooks and materials, fostering an appreciation for their current daily lives and allowing them to contemplate the preciousness of peace and the happiness of everyday life from their own perspectives. During the Pacific War, Kanoya City had three airfields, and it was the historical site from which the most kamikaze sorties departed in Japan. It was a time to learn that young people of the same age as themselves became beacons of peace.
A Sports Training Camp PR Video Filled with Many People's Aspirations

"A Work Born from Human Connections"
The reason for traveling to Shibushi from a distant land, and how the encounters and learning that await there transform the athletes internally – this video is truly a work born from human connections. A sports training camp in Shibushi is not just about improving physical strength and skills. It is also about nurturing the heart through meeting people, experiencing the region, thinking, and feeling. I believe that the accumulation of such experiences not only leads to improved athletic performance but also contributes to their future lives. Through this video, I hope that the value of sports training camps in Shibushi City, and the appeal of the "learning" and "encounters" that can only be obtained here, will be conveyed to as many people as possible.

"Infusing the wonderful environment of Shibushi & the warmth of its people into the song"
I get excited just imagining how much the time spent at sports training camps in Shibushi City will enrich everyone's lives, leading to "choices for a life lived true to oneself"! As someone born and raised in Shibushi City, I wanted to infuse the wonderful environment of Shibushi and the warmth of its people into the song, and together with my eldest daughter Shinon* (18 years old), we pondered the lyrics. I believe that the experiences and memories made in Shibushi City with friends will guide you towards your dreams beyond the step you take! I will continue to support "everyone shining true to themselves" through music!
Finally...
We have created both long and short versions of the Shibushi City Sports Training Camp PR video. These will be posted on the websites of the Shibushi City Tourism and Product Association, the official Shibushi City YouTube channel, social media, training camp invitation sites, and the Shibushi City Fan Site, and will be screened at event venues.
We hope that the insights gained and the broadened perspectives through training camps and the Spora-Gaku Experience Program in Shibushi City, along with new encounters and discoveries, will serve as a catalyst for a richer future life.
Contact Information
Shibushi City Sports Association for Hosting Promotion
2-28-11 Shibushi, Shibushi Town, Shibushi City, Kagoshima Prefecture 899-7103
TEL: 099-472-8028 / 090-1246-5218
FAX: 099-473-2345
Email: sports@sibusi-k-t.jp
Instagram: @sports_shibushi
https://ww.instagram.com/sports_shibushi?igsh=MTlrazJqY3ZyZWQ4Zw%3D%3D&utm_source=q

FAQ
What is the "Spora-Gaku Experience Program"?
It is a unique program in Shibushi City that combines sports training camps with learning and local experiences. Its aim is not only to improve athletic performance but also to foster future career choices and personal growth.
What was the inspiration for this program?
The program was conceived following a remark from the coach of Hokushō High School, who expressed a desire for students to gain insights and experiences for their future through the region, beyond just improving athletic performance.
Where can I watch the PR video?
The PR video is scheduled to be released on the Shibushi City Tourism and Product Association website, the official Shibushi City YouTube channel, and social media. You can also watch it via the embedded YouTube video in the article.
What kind of learning and experiences are offered?
In the Kansai region, experiences include visiting Mizuno's Innovation Center. In Shibushi City, participants can engage with local industries (like eel farms) and culture, and participate in peace learning in neighboring municipalities.
How has access from the Kansai region improved?
The tripartite partnership agreement signed in April 2025 between Shibushi City, Suminoe Ward Osaka City, and Mitsui O.S.K. Lines Ltd. (Ferry Sunflower) has dramatically improved access via ferry.