Could Your Ideal Lifestyle Be Found in Sanjo City? The Real Truth Revealed by 63% of Urban Families

Moving to a new place is often seen as a major life decision or turning point.

On the other hand, many urban families raising children quietly harbor a subtle sense of unease or dissatisfaction with their current lifestyle—thinking things like, "It would be better if..."

Sibire Co., Ltd. (Chuo City, Tokyo), which has been entrusted with Sanjo City's relocation coordination services, conducted an on-site survey at a Tokyo park to better understand these underlying sentiments among city dwellers. The goal was to promote relocation initiatives and directly deliver information about Sanjo City to residents in the capital region.

【Survey Overview】 • Date and Time: May 9, 2026 (Sat) 10:00–15:00 • Location: Toyosu Gururi Park • Respondents: 55 people • Respondent Profile: Parents aged 20s–40s raising children • Method: Face-to-face sticker survey and interviews with park visitors

*Note: This survey is a simple, non-statistical study conducted at a specific location and does not guarantee statistical representativeness. Interview content reflects a portion of respondents and may not represent overall trends.

Rather than directly asking, "Do you want to relocate?", this survey focused on uncovering respondents' "ideal lifestyle" to visualize their underlying values.

The results revealed that many of the lifestyle values urban families aspire to closely align with what Sanjo City already offers.

Lifestyles such as "living close to nature and enjoying outdoor hobbies," "living thoughtfully with attention to daily goods and food," "raising children freely in a detached house," and "challenging new things and creating your own joy" are all achievable in Sanjo City.

Survey Results: Urban Families' Desired "Ideal Lifestyle" and Awareness of Rural Areas

The survey categorized respondents' ideal lifestyles into five major groups.

*Note: Respondents' ages are estimated based on interviews.

1 Living close to nature with enjoyable outdoor hobbies (24%) Many parents expressed a desire for their children to experience nature, while those from rural areas often said they feel more at ease when surrounded by nature.

<Interview Responses>

• "I feel more at ease with nature around. I want to enjoy outdoor activities." (Couple in their 20s) • "I think my child would be more comfortable. The only obstacle to relocation is work." (Couple in their 30s)

2 Living thoughtfully with attention to daily goods and food (16%) Concerns about food education—such as "I want my child to eat better quality food" or "I care about additive-free options"—are closely linked to interest in relocating to rural areas.

<Interview Responses>

• "I want my child to eat better quality food. If I were to relocate, it would be after my child grows up." (Woman in her 30s) • "I imagine rural areas have more delicious food and ingredients focused on natural quality." (Woman in her 50s)

3 Living in a detached house with space to raise children freely (16%) Stress from noise issues in current apartments (footsteps, jumping) has led to a strong desire for a house with a yard.

<Interview Responses>

• "We currently live in a rental apartment. Our child can't jump or run around freely on the stairs, so I want to raise them in a detached house." (Man in his 30s) • "Our child is under one year old, and we live in a rental apartment, but I've always dreamed of living in a detached house. If my job allowed full remote work, I'd want to move to a rural area. I imagine relocation after my child leaves home—like a second life stage. I really appreciate this initiative." (Couple in their 20s)

4 A lifestyle embracing new challenges (7%) A notable number of respondents showed enthusiasm for creating their own enjoyment. Entrepreneurs and others shared positive views such as "I want to make a meaningful impact locally." Some were already actively exploring relocation options, showing strong interest in actual "trial relocation" programs and outreach initiatives like this one.

<Interview Responses>

• "I run an IT company in Tokyo and want to make a meaningful impact locally. I'm tired of the crowded city. I'd consider relocating after my child grows up. I'm interested in trial relocation." (Man in his 40s) • "I've been thinking about relocating for about five years. I work as a private babysitter using a matching service, but there are few users in rural areas, so work is a barrier. I'm interested in regions like this that run such initiatives. I'd like to try a trial relocation." (Woman in her 40s)

5 Urban lifestyle with convenient transportation and abundant entertainment (36%) This group prioritized convenience, education, and transportation access. Even those originally from rural areas often said they "deliberately chose the city" or "have no reason to return."

<Interview Responses>

• "Transportation and education are better in the city." (Woman in her 40s) • "I came to Tokyo to get away from the countryside, so I don't want to go back. The city is convenient, and there's actually quite a bit of nature around." (Couple in their 40s)

Key Insights: The True Feelings of Urban Families Toward Relocation

1. Existence of a latent relocation interest group

63% of respondents expressed values—such as "nature," "food," "detached housing," and "challenging new things"—that closely align with what Sanjo City offers. For those dissatisfied with their current living environment, Sanjo City's lifestyle advantages could be a powerful draw.

2. Concerns about timing of relocation

Many respondents said they would consider relocation only after raising their children. While preschool years often bring stress due to children's active behavior and inadequate living conditions, concerns about education and transportation keep them from making a decision.

3. Desire for connection with the community

Respondents showed strong positive sentiment toward this outreach effort itself. Many said they only became interested once they received information. This reaffirms the importance of offering concrete opportunities for engagement, such as "trial relocation" programs.

Moving forward, we will use these authentic insights not just for information dissemination, but to actively address the specific concerns of urban families. Our goal is to strengthen initiatives that help them clearly envision Sanjo City as a realistic future option.

For more information about Sanjo City

Sibire Co., Ltd. Head Office: 2F THE PORTAL Nihombashi East, 21-1 Nihombashikodembacho, Chuo City, Tokyo

Established: January 2016

CEO: Midori Suzuki

Capital: 11,000,000 JPY

Website: https://sibire.co.jp/

Business Activities: Regional revitalization, promotional support, video distribution, system development, creative production

Inquiries Contact: Inagaki Email: event@sibire.co.jp Business Hours: 9:30–17:00 (Please contact via email)