Shwat Inc. Releases Free 'First LLMO Textbook to Read'
Shwat Inc. has released a free white paper titled 'The First LLMO Textbook to Read', systematizing specific measures for marketers to acquire 'recommendations' from AI like ChatGPT, in anticipation of AI search surpassing traditional search by 2028.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:05
- 🔍 Collected: April 7, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 00:01 (325h 30m after Collected)
Shwat Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shimei Watanabe), which operates an SEO/LLMO consulting and digital marketing business, has published a white paper corresponding to the latest AI search trends of 2026, titled 'The First LLMO Textbook to Read'.
This document systemizes the specific measures necessary for web masters and marketers to acquire 'recommendations/mentions (brand mentions)' and 'citations/references' from AI such as ChatGPT and Gemini, looking ahead to the turning point in 2028 when the number of visitors from AI search is predicted to surpass that of traditional search.
## ■ Background of the Document Release
With the advent of 'AI Search' utilizing ChatGPT, Google's AI mode, and AI Overviews, the world of information retrieval is currently undergoing a major period of transformation.
People are now using AI, not just traditional search, to gather information, and the number of users is accelerating rapidly.
Furthermore, recently, scenarios called 'Agentic Commerce' have emerged, where AI completes the majority of purchasing activities on behalf of humans.
Therefore, moving forward, it is crucial to aim for a state where you are 'chosen' by AI and have it 'recommend your company's services'.
The method to adapt to this new phase is precisely 'LLMO', which is currently gathering attention.
This document explains everything from the basics of 'LLMO (=GEO, AIO, AEO)', the differences from traditional SEO, and specific countermeasure methods to win in the AI search era, in an easy-to-understand manner even for beginners.
## ■ 3 Features of 'The First LLMO Textbook to Read'
**1. Basic Knowledge of LLMO**
It explains everything from the overview of LLMO to the mechanisms of AI, and the meaning of key indicators like AI brand mentions and AI citations, broken down for beginners.
**2. Brand Mention Strategy to Maximize 'Recommendations/Mentions' by AI**
Looking ahead to the historical turning point in 2028 when AI search will surpass existing search, it reveals the latest strategy to make ChatGPT and others 'recommend' your company. It condenses the techniques for acquiring 'AI brand mentions' that directly link awareness to successful contracts.
**3. 'Hybrid' Technical Measures to Optimize Existing SEO Assets for the AI Era**
While leveraging the foundation of SEO, it comprehensively covers the implementation of structured data and comparison tables (table tags) that allow AI to correctly 'interpret' information. It presents highly cost-effective measures evaluated by both search engines and AI.
This document systemizes the specific measures necessary for web masters and marketers to acquire 'recommendations/mentions (brand mentions)' and 'citations/references' from AI such as ChatGPT and Gemini, looking ahead to the turning point in 2028 when the number of visitors from AI search is predicted to surpass that of traditional search.
## ■ Background of the Document Release
With the advent of 'AI Search' utilizing ChatGPT, Google's AI mode, and AI Overviews, the world of information retrieval is currently undergoing a major period of transformation.
People are now using AI, not just traditional search, to gather information, and the number of users is accelerating rapidly.
Furthermore, recently, scenarios called 'Agentic Commerce' have emerged, where AI completes the majority of purchasing activities on behalf of humans.
Therefore, moving forward, it is crucial to aim for a state where you are 'chosen' by AI and have it 'recommend your company's services'.
The method to adapt to this new phase is precisely 'LLMO', which is currently gathering attention.
This document explains everything from the basics of 'LLMO (=GEO, AIO, AEO)', the differences from traditional SEO, and specific countermeasure methods to win in the AI search era, in an easy-to-understand manner even for beginners.
## ■ 3 Features of 'The First LLMO Textbook to Read'
**1. Basic Knowledge of LLMO**
It explains everything from the overview of LLMO to the mechanisms of AI, and the meaning of key indicators like AI brand mentions and AI citations, broken down for beginners.
**2. Brand Mention Strategy to Maximize 'Recommendations/Mentions' by AI**
Looking ahead to the historical turning point in 2028 when AI search will surpass existing search, it reveals the latest strategy to make ChatGPT and others 'recommend' your company. It condenses the techniques for acquiring 'AI brand mentions' that directly link awareness to successful contracts.
**3. 'Hybrid' Technical Measures to Optimize Existing SEO Assets for the AI Era**
While leveraging the foundation of SEO, it comprehensively covers the implementation of structured data and comparison tables (table tags) that allow AI to correctly 'interpret' information. It presents highly cost-effective measures evaluated by both search engines and AI.