Whiske Ltd. Introduces 'Shuttlerock BBF for X (Twitter)', Runs Campaign Using Diagnostic Content

Shuttlerock Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Nobuaki Kanemitsu; hereinafter 'Shuttlerock Japan') is pleased to announce that Whiske Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Kimitaka Toyama) has introduced the X (Twitter) campaign tool 'Shuttlerock BBF'.

◆ Background of Introducing the Campaign Tool 'Shuttlerock BBF for X'

Whiske Ltd., which introduced the campaign tool 'Shuttlerock BBF for X' provided by Shuttlerock Japan, adopted the X (Twitter) campaign tool 'Shuttlerock BBF for X (Twitter)' (provided by Shuttlerock Japan). This tool features an 'Instant Win (instant lottery) function' that notifies winners via DM immediately after participating in a follow & repost campaign, and a 'function triggered by posts with mentions and hashtags' that leads to UGC acquisition through sharing type diagnosis results. Furthermore, the prompt response and courteous communication were also factors in the decision to adopt the tool.

The services of 'Shuttlerock BBF for X (Twitter)' used this time are as follows:
- Configuration agency for the campaign tool
- A dedicated sales representative handles all necessary tasks from before the start to during the campaign, including scheduled posts
- Function to use follows and posts with mentions/hashtags (keywords) as lottery triggers
- Function to create and experience diagnostic content
- Function to instantly send DMs to campaign winners
- Automatic detection of errors related to the X (Twitter) platform during campaign operation
- Function for immediate collection, viewing, and management of campaign participant information

◆ What's Your Busker Type? Campaign Overview

Participation flow for the X (Twitter) Follow & Post & Diagnosis campaign conducted by Whiske Ltd.

[How to Enter]
1. Follow Whiske Ltd. | Liquor Importer (@WhiskeLtd)
2. Repost the target post
★ Double Chance
Experience the Personality x Whiskey Type Diagnosis and post the results
3. Check the DM that arrives immediately for winners

[Prizes]
- Busker Irish Whiskey Mini Bottle x 100 winners
- One bottle from the Busker Single Series (700ml) or an Original Coach Jacket: Total of 40 winners

[Entry Period]
March 12, 2026 (Thu) 12:00 – March 25, 2026 (Wed) 23:59 (14 days)

[Campaign Post]
https://x.com/WhiskeLtd/status/2031928178202292627

Campaign Tool 'Shuttlerock BBF for X'
From the campaign planning stage to various pre-launch settings and operational support during the campaign period, a dedicated sales representative from Shuttlerock Japan consistently supports the entire process, significantly reducing the operational burden on client companies. With the accompaniment of a specialist, companies can run their campaigns with peace of mind.

'Shuttlerock BBF for X (Twitter)' Instant Win Campaign Tool (Provided by Shuttlerock Japan)

Convenient Features of the X (Twitter) Campaign Tool 'Shuttlerock BBF for X'
- Automatic Lottery & Auto-Reply: Automatically determines win/loss and sends results via DM
- Entry Conditions: Follow & Repost, Follow & Post with Mentions/Hashtags (Keywords)
- Winner Selection: Automatically selects winners at random
- Winning Probability: Automatically adjusts probability based on the number of winners
- Scheduled Posts: Set campaign target posts in advance on the management screen for automatic posting at specified dates and times
- Diagnostic Content Creation: Create using a simple LP editing screen
- Participant List: Download automatically updated participant information with one click

We have published an article introducing the background of Whiske Ltd.'s adoption of 'Shuttlerock BBF' and the design for achieving campaign objectives. Please take a look and utilize it for your future campaign strategies.

[Shuttlerock BBF Case Study] Whiske Ltd. | Contributing to Brand Awareness and Product Understanding through X (Twitter) Follow & Repost × Diagnosis Campaign

Whiske Ltd.
Whiske Ltd. is an importer of fine Western liquors, including Scotch whisky, beer, liqueurs, and spirits. They offer a lineup that meets diverse needs, from unique products that stimulate the creativity of professionals like bartenders to casual products that are accessible to general customers.

Shuttlerock Japan Co., Ltd.
Shuttlerock Japan Co., Ltd. is the Japanese subsidiary of Shuttlerock Limited, headquartered in New Zealand. As a certified partner of nine major SNS platforms and an X (Twitter) Advertising Certified Agency, it provides a wide range of industry-leading SNS marketing services. Shuttlerock Limited is a global company operating in nine countries including the United States, Europe, Asia, and Oceania, with over 300 members. It comprehensively supports corporate SNS marketing initiatives, from campaign support services using various SNS like X (Twitter), TikTok, LINE, and Instagram (development and operation of the campaign tool Shuttlerock BBF, campaign secretariat services, etc.) to the production of mobile-optimized video creative (Shuttlerock Studio).