Shuttlerock BBF Launches 'Unlock Feature (Rank System)' to Offer Different Exclusive Content and Prizes Based on Miles Earned Through User Actions on X (Twitter)
Shuttlerock Japan K.K. has launched a new 'Unlock Feature (Rank System)' for its X (Twitter) Mileage Campaigns. This system allows users to earn miles through specific actions on X and websites (such as follows, reposts, link clicks), and their rank increases with accumulated miles. Users can then access different exclusive content and apply for prizes based on their rank. This enables companies to encourage continuous user participation, thereby boosting engagement and promoting brand understanding.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 01:01 (87h 1m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 08:17 (31h 15m after Collected)
Shuttlerock Japan K.K. (Headquarters: Shinjuku-ku, Tokyo; CEO: Nobuaki Kanamitsu), hereafter referred to as Shuttlerock Japan, announces the launch of its 'Unlock Feature (Rank System)' for X (Twitter) Mileage Campaigns. This feature distributes different exclusive content and prizes by rank, based on the number of miles awarded for actions on X (Twitter) and the web.
This not only helps in acquiring engagement through multiple user actions but also contributes to creating touchpoints with users and increasing their motivation to participate by building anticipation for the content and prizes at the next rank.
◆ X Mileage Campaign 'Unlock Feature (Rank System)'
◼︎ Background of the 'Unlock Feature (Rank System)' Release
Shuttlerock Japan already offers X (Twitter) Mileage Campaigns. Through supporting our corporate clients' campaigns, we received many requests such as:
・'We want to run campaigns that encourage continuous participation, not just one-offs.'
・'We want to increase participation motivation through initiatives that feel like a game.'
・'We want to drive traffic not only to social media but also to our website.'
In response, Shuttlerock Japan has launched the 'Unlock Feature,' which enables campaign measures where users are awarded miles for multiple actions on X (Twitter) and the web, and upon reaching a specified number of miles, they can view different exclusive content or apply for prizes by rank.
◼︎ Campaign Flow Using the 'Unlock Feature (Rank System)'
1. User sees the campaign post on X (Twitter).
2. User navigates to the campaign webpage to check the participation conditions.
3. User authorizes login with their X (Twitter) account.
4. User performs specified actions on X (Twitter) and the webpage to earn mileage (miles).
5. User views exclusive content or applies for prizes, which differ by rank, according to the earned mileage (miles).
*If the required number of miles is earned, the user can apply for the target prizes or view the exclusive content.
◼︎ Benefits of Using the 'Unlock Feature (Rank System)'
The 'Unlock Feature' allows for campaign designs where users can view different exclusive content or apply for prizes by rank, based on a specified number of miles.
Since actions such as webpage views and link clicks can be set as mile-earning targets in addition to actions on X (Twitter), it can be used to promote continuous participation, drive site traffic, and enhance brand understanding.
This enables the implementation of campaign measures that go beyond one-off events, leading to the creation of continuous touchpoints with users and an increase in their motivation to participate.
1. Increase Participation Motivation with Exclusive Prize Applications and Content Releases
By allowing users to apply for increasingly luxurious exclusive content and prizes as they rank up, it creates a sense of specialty—'reaching a higher rank gets you better content and prizes'—which can lead to increased participation motivation and rates.
2. Acquire Continuous Engagement with Rank-Specific Reward Designs
By enabling access to different content and prize applications for each rank, users are motivated to continuously perform actions to reach the next rank, allowing companies to gain sustained engagement.
3. Maximize User Touchpoints Through Multiple Actions
By combining multiple actions such as 'follow,' 'repost,' 'like' on X (Twitter), and 'link click,' 'full video view' on webpages as conditions for earning miles, users are encouraged to repeat these actions to 'reach a higher rank,' leading to improved engagement and maximized brand contact frequency.
4. Realize a Game-like, Enjoyable Participation Experience
The design, where miles are awarded for each action and ranking up by accumulating a specified number of miles unlocks different content and prize applications, provides a 'breakthrough' game-like experience, leading to higher engagement.
◼︎ Features of the 'Unlock Feature (Rank System)'
1. Enables Policy Design Combining Prize Applications and Exclusive Content Releases
The unlock feature allows for the combined setup of prize application buttons and exclusive content such as videos, images, and text. This makes it possible to design a hybrid of a 'giveaway campaign' and a 'content experience-based initiative.'
2. Provides Exclusive Experiences by Setting External Links
It's possible to set external links in addition to displaying content. This can be used to create pathways to unlisted YouTube videos or to pages for downloading exclusive wallpapers and bonus data.
3. Can Be Used as Limited-Time Content
Since a public period can be set for exclusive content, it can be used as a 'viewable only now' limited-time initiative. This can stir a sense of urgency—'if I don't participate now, I'll miss it'—to encourage initial participation and acquire engagement.
◆ X Mileage Campaign
The mileage campaign tool 'Shuttlerock BBF for X' is a campaign where users perform multiple actions such as 'repost,' 'like' on X (Twitter), and 'link click' on the web. Mileage is added for each action, and users can apply for prizes based on their total accumulated miles.
Companies can specify 'target posts' for these multiple actions, allowing them to freely choose past posts or campaign posts they want to amplify.
◼︎ X Mileage Campaign 'Demo Web Page'
When you perform actions on your X (Twitter) account or the web, miles are automatically awarded. You can see the added miles by refreshing the page. Also, by earning a specified number of miles, you can view different exclusive content and apply for prizes by rank.
◼︎ We Recommend the 'X Mileage Campaign' for Those Who:
・Want to amplify multiple organic posts, not just campaign posts.
・Want to achieve information dissemination, engagement acquisition, brand understanding, and UGC creation in a single campaign.
・Want a one-stop solution from planning and setup to operation.
◼︎ Actions Eligible for Mileage (Mile) Award
In addition to following, the following user actions are also eligible:
Repost, Quote Repost, Like, Reply (Comment), Full Video View, Post with Hashtag (Post with Keyword), Link Click (Webpage View), Must-Buy (Receipt Application).
■ Unique Features of the X Mileage Campaign Tool 'Shuttlerock BBF for X'
✔︎ Total support from planning and design to admin panel setup, operation, and campaign office, even if the project is not yet finalized.
✔︎ Proven track record with over 1,000 agencies and brands, and over 7,000 campaigns implemented.
✔︎ Cross-platform SNS campaign support for X (Twitter) / TikTok / LINE / Instagram.
✔︎ Provision of creative production services (images, videos, webpages, etc.) optimized for SNS media.
✔︎ Provision of campaign office agency services such as inquiry handling and shipping (can be used standalone).
◆ Future Plans
Shuttlerock Japan plans to expand its mileage campaigns, for example, by making the submission of a receipt image for a product purchased within a certain period an eligible action for earning miles.
Moving forward, Shuttlerock Japan will continue to support companies in maximizing their marketing results by enabling initiatives that lead from engagement acquisition to brand understanding and sales generation.
This not only helps in acquiring engagement through multiple user actions but also contributes to creating touchpoints with users and increasing their motivation to participate by building anticipation for the content and prizes at the next rank.
◆ X Mileage Campaign 'Unlock Feature (Rank System)'
◼︎ Background of the 'Unlock Feature (Rank System)' Release
Shuttlerock Japan already offers X (Twitter) Mileage Campaigns. Through supporting our corporate clients' campaigns, we received many requests such as:
・'We want to run campaigns that encourage continuous participation, not just one-offs.'
・'We want to increase participation motivation through initiatives that feel like a game.'
・'We want to drive traffic not only to social media but also to our website.'
In response, Shuttlerock Japan has launched the 'Unlock Feature,' which enables campaign measures where users are awarded miles for multiple actions on X (Twitter) and the web, and upon reaching a specified number of miles, they can view different exclusive content or apply for prizes by rank.
◼︎ Campaign Flow Using the 'Unlock Feature (Rank System)'
1. User sees the campaign post on X (Twitter).
2. User navigates to the campaign webpage to check the participation conditions.
3. User authorizes login with their X (Twitter) account.
4. User performs specified actions on X (Twitter) and the webpage to earn mileage (miles).
5. User views exclusive content or applies for prizes, which differ by rank, according to the earned mileage (miles).
*If the required number of miles is earned, the user can apply for the target prizes or view the exclusive content.
◼︎ Benefits of Using the 'Unlock Feature (Rank System)'
The 'Unlock Feature' allows for campaign designs where users can view different exclusive content or apply for prizes by rank, based on a specified number of miles.
Since actions such as webpage views and link clicks can be set as mile-earning targets in addition to actions on X (Twitter), it can be used to promote continuous participation, drive site traffic, and enhance brand understanding.
This enables the implementation of campaign measures that go beyond one-off events, leading to the creation of continuous touchpoints with users and an increase in their motivation to participate.
1. Increase Participation Motivation with Exclusive Prize Applications and Content Releases
By allowing users to apply for increasingly luxurious exclusive content and prizes as they rank up, it creates a sense of specialty—'reaching a higher rank gets you better content and prizes'—which can lead to increased participation motivation and rates.
2. Acquire Continuous Engagement with Rank-Specific Reward Designs
By enabling access to different content and prize applications for each rank, users are motivated to continuously perform actions to reach the next rank, allowing companies to gain sustained engagement.
3. Maximize User Touchpoints Through Multiple Actions
By combining multiple actions such as 'follow,' 'repost,' 'like' on X (Twitter), and 'link click,' 'full video view' on webpages as conditions for earning miles, users are encouraged to repeat these actions to 'reach a higher rank,' leading to improved engagement and maximized brand contact frequency.
4. Realize a Game-like, Enjoyable Participation Experience
The design, where miles are awarded for each action and ranking up by accumulating a specified number of miles unlocks different content and prize applications, provides a 'breakthrough' game-like experience, leading to higher engagement.
◼︎ Features of the 'Unlock Feature (Rank System)'
1. Enables Policy Design Combining Prize Applications and Exclusive Content Releases
The unlock feature allows for the combined setup of prize application buttons and exclusive content such as videos, images, and text. This makes it possible to design a hybrid of a 'giveaway campaign' and a 'content experience-based initiative.'
2. Provides Exclusive Experiences by Setting External Links
It's possible to set external links in addition to displaying content. This can be used to create pathways to unlisted YouTube videos or to pages for downloading exclusive wallpapers and bonus data.
3. Can Be Used as Limited-Time Content
Since a public period can be set for exclusive content, it can be used as a 'viewable only now' limited-time initiative. This can stir a sense of urgency—'if I don't participate now, I'll miss it'—to encourage initial participation and acquire engagement.
◆ X Mileage Campaign
The mileage campaign tool 'Shuttlerock BBF for X' is a campaign where users perform multiple actions such as 'repost,' 'like' on X (Twitter), and 'link click' on the web. Mileage is added for each action, and users can apply for prizes based on their total accumulated miles.
Companies can specify 'target posts' for these multiple actions, allowing them to freely choose past posts or campaign posts they want to amplify.
◼︎ X Mileage Campaign 'Demo Web Page'
When you perform actions on your X (Twitter) account or the web, miles are automatically awarded. You can see the added miles by refreshing the page. Also, by earning a specified number of miles, you can view different exclusive content and apply for prizes by rank.
◼︎ We Recommend the 'X Mileage Campaign' for Those Who:
・Want to amplify multiple organic posts, not just campaign posts.
・Want to achieve information dissemination, engagement acquisition, brand understanding, and UGC creation in a single campaign.
・Want a one-stop solution from planning and setup to operation.
◼︎ Actions Eligible for Mileage (Mile) Award
In addition to following, the following user actions are also eligible:
Repost, Quote Repost, Like, Reply (Comment), Full Video View, Post with Hashtag (Post with Keyword), Link Click (Webpage View), Must-Buy (Receipt Application).
■ Unique Features of the X Mileage Campaign Tool 'Shuttlerock BBF for X'
✔︎ Total support from planning and design to admin panel setup, operation, and campaign office, even if the project is not yet finalized.
✔︎ Proven track record with over 1,000 agencies and brands, and over 7,000 campaigns implemented.
✔︎ Cross-platform SNS campaign support for X (Twitter) / TikTok / LINE / Instagram.
✔︎ Provision of creative production services (images, videos, webpages, etc.) optimized for SNS media.
✔︎ Provision of campaign office agency services such as inquiry handling and shipping (can be used standalone).
◆ Future Plans
Shuttlerock Japan plans to expand its mileage campaigns, for example, by making the submission of a receipt image for a product purchased within a certain period an eligible action for earning miles.
Moving forward, Shuttlerock Japan will continue to support companies in maximizing their marketing results by enabling initiatives that lead from engagement acquisition to brand understanding and sales generation.
FAQ
What is the new feature announced by Shuttlerock Japan?
It's the 'Unlock Feature (Rank System)' for X (Twitter) Mileage Campaigns, which allows users to rank up based on accumulated miles and unlock exclusive content and prizes.
What benefits does the 'Unlock Feature' offer to businesses?
It encourages continuous user participation and increases engagement. It also helps drive traffic to websites, deepens brand understanding, and contributes to building long-term relationships rather than one-off interactions.
What actions can users take to earn miles?
Users can earn miles through various actions set by the company, including following, reposting, liking, and replying on X, as well as clicking links and watching videos to completion on web pages.
What kind of campaigns is this feature suitable for?
It is suitable for campaigns aiming to build ongoing relationships with users, those wanting to increase participation motivation with a game-like feel, and initiatives that promote content across multiple social media posts and websites.
What future enhancements does Shuttlerock Japan have planned?
They plan to expand features to link online actions with offline purchasing behavior, such as making receipt image submissions for product purchases eligible for earning miles.