Peach Aviation Reaches Over 1,000 Entries in Instagram Campaign Utilizing 'Shuttlerock BBF'

Peach Aviation Limited Utilizing the Campaign Tool "Shuttlerock BBF for Instagram" (Provided by Shuttlerock Japan)

Shuttlerock Japan Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Nobuaki Kanemitsu, hereinafter referred to as Shuttlerock Japan) is pleased to announce that Peach Aviation Limited (Headquarters: Izumisano-shi, Osaka, Representative Director and CEO: Kazunari Ohashi) has conducted a campaign utilizing the Instagram instant-win campaign tool "Shuttlerock BBF for Instagram." The campaign was designed to increase followers and acquire engagement for the Instagram account operated by Peach Aviation Limited.

◆ Instagram Comment Campaign

Campaign flow for posting comments to the feed

Participation flow for the Instagram feed comment campaign conducted by Peach Aviation Limited

Campaign flow for posting Stories with mentions (Bonus entry requirement)

Participation flow for the Instagram Stories share campaign conducted by Peach Aviation Limited

[ How to Enter ]

1. Follow Peach Aviation Limited's official Instagram account @flypeach_sg
2. "Like" the campaign post
3. Mention one friend you want to invite on a trip, and comment on what you want to do in Osaka

★ Bonus Entry: Share the campaign post to Stories and mention @flypeach_sg

4. Winners will check the direct message (DM) sent at a later date

[ Prize ]

Peach Points equivalent to 2,000 Singapore Dollars, which can be used to purchase flight tickets for the Osaka (Kansai) - Singapore route x 1 winner

[ Campaign Period ]

December 22, 2025 (Monday) 18:30 to January 6, 2026 (Tuesday) 00:59 (14 days)

◆ Reached over 1,000 entries through the Instagram comment campaign

In implementing the campaign aimed at increasing followers and acquiring engagement for the Instagram account operated by Peach Aviation Limited, utilizing the Instagram campaign tool "Shuttlerock BBF for Instagram" (provided by Shuttlerock Japan Inc.) resulted in obtaining over 1,000* entries, and contributed to raising interest in Peach Aviation Limited's destinations and strengthening content evaluation.

* Over 1,000 entries... including numbers from Stories

1. Viral effect through mentions
By having users mention their friends, the post became more easily recognized by those individuals, creating a viral effect that spread information to users other than those participating in the campaign.

2. Visualization of followers with interests in company-related fields
From the content of the comments indicating "what they want to do in Osaka" posted by followers, it was possible to visualize demographics with interests not only in travel needs but also in corporate-related fields such as tourism and leisure.

3. Acquisition of user attribute trends
By organizing the trends of similar audiences who share common interests and concerns, this led to the acquisition of data that will serve as a reference for future ad delivery targeting.

4. Increased participation intent & expanded reach through bonus entry presentation
By incorporating a bonus entry requirement of mentioning Peach Aviation Limited's official Instagram account @flypeach_sg in Stories and sharing the campaign post, it led to an increase in participation intent. Furthermore, by appearing not only on the feed and recommended tabs but also on Stories, it spread among followers.

5. Community formation and fostering of travel motivation through comments
By accumulating comments regarding the appeal of tourist destinations felt by users, such as gourmet food, tourist spots, and shopping, opportunities for information contact were created. As a result, this promoted an understanding of the appeal of tourist destinations among users who saw the comments, leading to the fostering of travel motivation.

We have now published an article introducing the background of Peach Aviation Limited's use of "Shuttlerock BBF" and the design implemented to achieve their campaign objectives.

Please take a look and utilize it for your future campaign measures.

[Shuttlerock BBF Case Study] Peach Aviation Limited | Reached over 1,000 entries in Instagram Comment & Stories Campaign >>