【May 28th・Online Event】SNS Campaigns are Decided by "Strategic Design" | The Formula for Unfailing Campaigns |

SNS Campaigns are Decided by "Strategic Design" | The Formula for Unfailing Campaigns | Shuttlerock Japan Inc. to Speak

"Even if I run an SNS campaign, it doesn't lead to the results I expected." "I'm planning, but I'm unsure about KPI and target design."

Have you ever worried about such things? If your SNS campaigns are not producing results, it may be because the strategic design, such as objectives, targets, and KPIs, is not sufficiently organized, even before considering the "fun of the plan."

In marketing activities, SNS campaigns are an effective measure that can be utilized for brand awareness expansion, customer acquisition, purchase promotion, and UGC creation. On the other hand, to achieve results, it is important to design appropriately according to the purpose of the campaign.

In this seminar, Hottolink Inc., which has expertise in SNS marketing strategic design and data analysis, and Shuttlerock Japan Inc., which specializes in planning and operational support for SNS campaigns and also provides campaign support services, will explain the concept of "strategic design" necessary to realize unfailing SNS campaigns.

Apply for the online seminar for free

In this webinar, we will explain the concept of "strategic design" necessary to realize unfailing SNS campaigns.

◆ Recommended for those who:

✔︎ Disseminate information but are unsure if it leads to results ✔︎ Marketing managers who want to generate UGC and word-of-mouth on X (Twitter) ✔︎ Want to organize how to select KPIs and methods according to campaign objectives

◆ What you will learn:

✔︎ Key points of "strategic design" common to successful SNS campaigns ✔︎ How to think about KPIs that should be designed for each objective, such as awareness, customer acquisition, and purchase ✔︎ How to select campaign methods and tools according to the funnel

◆ Content

Time

Content

13:00 ~

Opening

13:05 ~

Common points of successful campaigns from SNS data, and KPI design for each objective such as awareness, customer acquisition, and purchase

(Hottolink Inc.)

13:30 ~

KPIs, campaign tools, and methods tailored to each funnel from "awareness and exploration" to "sharing and dissemination"

(Shuttlerock Japan Inc.)

12:55 ~

Q&A

◆ Overview

Date and Time

May 28, 2026 (Thursday) 13:00 - 14:00

Location

Online / Zoom

Fee

Free

◆ Speakers and Company Introduction

◾️ Section 1

Common points of successful campaigns from SNS data, and KPI design for each objective such as awareness, customer acquisition, and purchase

Hottolink Inc. Kosei Watanabe, Leader, Promotion 1st Department, CNS Business Division

Worked for about 3 years at a web advertising agency, responsible for advertising operations in the acquisition domain. Joined Hottolink in 2022. Engaged in promotion planning and direction for restaurant chains and pharmaceutical companies.

◾️ Section 2

KPIs, campaign tools, and methods tailored to each funnel from "awareness and exploration" to "sharing and dissemination"

Shuttlerock Japan Inc.

Takahiro Iizuka, Manager, Sales Support Department

Since joining the company, consistently supported corporate SNS marketing. Provides comprehensive support from proposing optimal SNS media and campaign methods to planning and operation, tailored to corporate objectives and requests.

Contributes to maximizing the results of corporate X (Twitter) account operations based on Shuttlerock Japan's track record of over 7,000 campaign supports and its know-how as an official partner and certified advertising agency for X (Twitter).

Currently, as the Sales Support Department Manager, he promotes strengthening internal and external communication, improving the accuracy of proposals, and building a system for smooth project progress.

Apply for the online seminar for free

Shuttlerock Japan Inc.

Shuttlerock Japan Inc.

Official Partner List (Shuttlerock Japan Inc.)

Shuttlerock Japan is the Japanese subsidiary of Shuttlerock Limited*, headquartered in New Zealand. As a certified partner for 9 major SNS platforms and an X (Twitter) advertising certified agency, it provides a wide range of industry-leading SNS marketing services.

* Shuttlerock Limited: A global company operating in 9 countries including the Americas, Europe, Asia, and Oceania, with over 300 members.