Shuttlerock Japan Releases Free Materials from Lecture at Sendenkaigi Co., Ltd. Offline Conference: "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities - New Norms from Drastically Changed Algorithms -"
Shuttlerock Japan has released free materials from their lecture "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities - New Norms from Drastically Changed Algorithms -" given at an offline conference hosted by Sendenkaigi Co., Ltd. The materials cover the latest trends, algorithms, and advertising regulations on X (formerly Twitter) to guide effective campaign design and operation.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:21
- 🔍 Collected: April 28, 2026 at 11:01
- 🤖 AI Analyzed: April 28, 2026 at 14:02 (3h 0m after Collected)
Lecture: "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities - New Norms from Drastically Changed Algorithms -"
Shuttlerock Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Noriyuki Kanemitsu; hereinafter, Shuttlerock Japan) presented at the offline conference "KAIGI GROUP Forum" hosted by Sendenkaigi Co., Ltd. on Tuesday, February 17, 2026.
On the day of the event, many visitors showed great interest and received positive feedback, and numerous inquiries about the session content and requests for materials were received. Therefore, we are pleased to announce that the materials used in this session will be distributed free of charge.
Shuttlerock Japan presented at the offline conference "KAIGI GROUP Forum" hosted by Sendenkaigi Co., Ltd.
Scenes from Shuttlerock Japan's lecture. Scenes from Shuttlerock Japan's lecture. Takahiro Iizuka during external exchange.
◆ Lecture Content: "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities"
This material systematically explains "campaign design and operational know-how" based on the latest trends, advertising regulations, and algorithms of the changing X (Twitter).
Changes in algorithms are affecting the number of posts, content, and media in campaigns, necessitating a review of campaign methods tailored to objectives, as well as content and timing favored by algorithms.
We will deliver key points for campaign strategy and operation that turn changes from risks into opportunities and lead to results.
◼︎ What you can learn from this material
- Specific operational methods corresponding to advertising regulation changes
- Campaign methods that have expanded their scope due to changes in whitelisting amounts
- Specific content design focusing on dwell time and engagement creation
- Campaign structure corresponding to the latest algorithms
◼︎ Recommended for those who
- Are facing challenges in improving impressions and engagement
- Want to know about successful case studies from other companies after algorithm changes
- Feel that diffusion is stagnating with only follow-and-repost initiatives
- Do not know the optimal campaign design and operation methods after algorithm changes
View X campaign and operation know-how materials
These are the lecture materials for "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities - New Norms from Drastically Changed Algorithms -."
◆ Contents of the "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities" material
Part of the lecture materials for "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities"
This summarizes specific operational methods related to X advertising regulation changes and successful case studies from other companies after algorithm changes.
1. What changes have occurred on X (Twitter)? ~ Advertising Edition ~
1) Changes in advertising regulations from 2025~
① Posts including hashtags
② Posts including URLs in the text
③ Posts including specific emojis
④ Changes in website card specifications
2. What changes have occurred on X (Twitter)? ~ Algorithm Edition ~
1) Traditional score-based algorithms
2) Current AI-driven algorithms
① Context and quality evaluation by Grok AI
② Dynamic evaluation by AI
③ User-driven improvements
3) Changes in post design
① Enhanced video and negative control
② Shift to quality-centric approach
③ Dramatic improvement in transparency
④ User-driven improvements
4) Recommended feed creation - 3-stage pipeline
① Candidate extraction
② Ranking
③ Filtering
3. Campaign Design to Turn X (Twitter)'s Changes into Opportunities
1) Traditional campaign method "Diffusion type"
2) Future campaign method "Communication type"
① Weighting and ranking
② Refrain from negative weighting
3) Future campaign method "Creative-centric type"
4) Example of an "Ideal Campaign" structure corresponding to the latest algorithms
4. X (Twitter) Campaign Support Service "Shuttlerock BBF"
Shuttlerock Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Noriyuki Kanemitsu; hereinafter, Shuttlerock Japan) presented at the offline conference "KAIGI GROUP Forum" hosted by Sendenkaigi Co., Ltd. on Tuesday, February 17, 2026.
On the day of the event, many visitors showed great interest and received positive feedback, and numerous inquiries about the session content and requests for materials were received. Therefore, we are pleased to announce that the materials used in this session will be distributed free of charge.
Shuttlerock Japan presented at the offline conference "KAIGI GROUP Forum" hosted by Sendenkaigi Co., Ltd.
Scenes from Shuttlerock Japan's lecture. Scenes from Shuttlerock Japan's lecture. Takahiro Iizuka during external exchange.
◆ Lecture Content: "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities"
This material systematically explains "campaign design and operational know-how" based on the latest trends, advertising regulations, and algorithms of the changing X (Twitter).
Changes in algorithms are affecting the number of posts, content, and media in campaigns, necessitating a review of campaign methods tailored to objectives, as well as content and timing favored by algorithms.
We will deliver key points for campaign strategy and operation that turn changes from risks into opportunities and lead to results.
◼︎ What you can learn from this material
- Specific operational methods corresponding to advertising regulation changes
- Campaign methods that have expanded their scope due to changes in whitelisting amounts
- Specific content design focusing on dwell time and engagement creation
- Campaign structure corresponding to the latest algorithms
◼︎ Recommended for those who
- Are facing challenges in improving impressions and engagement
- Want to know about successful case studies from other companies after algorithm changes
- Feel that diffusion is stagnating with only follow-and-repost initiatives
- Do not know the optimal campaign design and operation methods after algorithm changes
View X campaign and operation know-how materials
These are the lecture materials for "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities - New Norms from Drastically Changed Algorithms -."
◆ Contents of the "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities" material
Part of the lecture materials for "Campaign Design and Operational Know-how to Turn X's Changes into Opportunities"
This summarizes specific operational methods related to X advertising regulation changes and successful case studies from other companies after algorithm changes.
1. What changes have occurred on X (Twitter)? ~ Advertising Edition ~
1) Changes in advertising regulations from 2025~
① Posts including hashtags
② Posts including URLs in the text
③ Posts including specific emojis
④ Changes in website card specifications
2. What changes have occurred on X (Twitter)? ~ Algorithm Edition ~
1) Traditional score-based algorithms
2) Current AI-driven algorithms
① Context and quality evaluation by Grok AI
② Dynamic evaluation by AI
③ User-driven improvements
3) Changes in post design
① Enhanced video and negative control
② Shift to quality-centric approach
③ Dramatic improvement in transparency
④ User-driven improvements
4) Recommended feed creation - 3-stage pipeline
① Candidate extraction
② Ranking
③ Filtering
3. Campaign Design to Turn X (Twitter)'s Changes into Opportunities
1) Traditional campaign method "Diffusion type"
2) Future campaign method "Communication type"
① Weighting and ranking
② Refrain from negative weighting
3) Future campaign method "Creative-centric type"
4) Example of an "Ideal Campaign" structure corresponding to the latest algorithms
4. X (Twitter) Campaign Support Service "Shuttlerock BBF"