Shuttlerock BBF Continues to Support "Collection Ads" and "Multi-link, Multi-headline Carousel Ads," Resolving Unavailability in X (Twitter) Ads Manager.

Shuttlerock BBF: "Collection Ads" and "Multi-link, Multi-headline Carousel Ads" Continue to Be Available

We are pleased to announce that "Collection Ads" and "Multi-link, Multi-headline Carousel Ads," which became unavailable in X (Twitter) Ads Manager from April 2026, will continue to be available through "Shuttlerock BBF for X," an X (Twitter) campaign tool developed and provided by API vendor Shuttlerock Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Norioki Kanemitsu; hereinafter, Shuttlerock Japan).

By using the X (Twitter) campaign tool "Shuttlerock BBF for X," companies planning organic posts or campaigns utilizing "Collection Ads" or "Multi-link, Multi-headline Carousel Ads" can proceed with their posts as scheduled without going through X Ads Manager.

Consult about Collection and Carousel Ads

Feel free to contact us for consultation, whether for organic posts, campaign posts, or even if your project is not yet finalized.

Impact on Businesses Due to the Unavailability of "Collection Ads"

The pull-down menu to select "Collection Ads" from "Creative Type" in X Ads Manager is now gone. This has the following impacts on X (Twitter) operations:

Example of a post using the "Collection Ads" feature

1. Decreased Product Appeal While it was previously possible to visually appeal to product lineups and characters, it now becomes difficult to intuitively appeal with highly visible visuals.

2. Decreased Campaign Participation Rate Tapping an image automatically generated a post including hashtags and mentions, which lowered the barrier for users to post and increased participation rates. However, with the inability to create these, the effort required for posting increases, potentially leading to decreased participation rates and reduced UGC creation.

3. Decreased CVR (Conversion Rate) Not just for campaigns, but also for organic posts, it was easy to guide users to individual product pages. However, the user flow becomes worse, requiring more effort to make a purchase or application.

Example of a post using the "Collection Ads" feature here >> https://x.com/shuttlerockjp/status/2046901828764442936?s=20

Impact on Businesses Due to the Unavailability of "Multi-link, Multi-headline Carousel Ads"

Even if multiple images are set, only one link and one headline can be displayed. This has the following impacts on X (Twitter) operations:

X Ads Manager where the "Multi-link, Multi-headline Carousel Ads" feature is gone

Example of a post using the "Multi-link, Multi-headline Carousel Ads" feature

1. Restrictions on Multi-Appeal With multiple links and headlines, it was possible to convey multiple products or appeal points in one post. However, by being limited to a common link and headline, the range of expression narrows, potentially leading to decreased appeal.

2. Decreased Click-Through Rate By setting different links for each image, click points could be diversified. However, with a single link, it becomes difficult to provide a destination tailored to users' interests, raising concerns about decreased click-through rates.

3. Campaign Design Restrictions Designing campaigns based on multiple products and multiple user flows becomes difficult. Especially for e-commerce and companies with many products, a redesign of the entire strategy may be necessary.

Example of a post using the "Multi-link, Multi-headline Carousel Ads" feature here >> https://x.com/shuttlerockjp/status/2044324850643415458?s=20

X Campaign Tool "Shuttlerock BBF" Continues to Be Available!

"Shuttlerock BBF for X," provided by API vendor Shuttlerock Japan Inc., continues to support "Collection Ads" and "Multi-link, Multi-hea