The wellness magazine "Kenko" (published by Shufunotomo Co., Ltd.) has opened entries for the "3rd Amazing! Healthy Longevity Power Award 2026," which supports municipalities, companies, and individuals nationwide who are continuously challenging themselves to extend healthy lifespans. Entries will be accepted until October 31, 2026.
In this 100-year era of life, with "healthy and fulfilling daily lives" receiving more attention than ever, we look forward to your entries again this year!
What is "Healthy Longevity Power" that we should pay attention to in the Reiwa era?
Living vibrantly and true to oneself, with a healthy mind and body. That is the "Healthy Longevity Power" that supports it.
This award honors initiatives, services, and products that demonstrate this power. Won't you help spread their appeal nationwide with the "Kenko" editorial department?
Entry Overview
Application Period: Until October 31, 2026 (Sat)
Application Content: Practical activities and products for healthy longevity, and initiatives contributing to social contribution utilizing regional resources.
Eligibility: Municipalities, companies, and organizations (self-nominations and third-party nominations are welcome) that are actively implementing "innovative initiatives contributing to healthy longevity."
*Past winners can reapply with initiatives different from their award-winning projects.
* Award ceremony & final presentation at Shufunotomo Co., Ltd. sponsored event
* Numerous opportunities for interviews and features in Shufunotomo Co., Ltd. and partner media
* Award recipients will be invited to the award ceremony and presented with a certificate of commendation
● Enter here
https://yorozuya.shufunotomo.co.jp/well-being_support_desk/awards/
Scenes from the previous (2nd) Healthy Longevity Award
In the 2nd "Amazing! Healthy Longevity Power Award 2025," 14 organizations and 2 individuals received awards in the "Individual," "Corporate," and "Municipalities/Non-profit Organizations" categories. The award ceremony was held during Shufunotomo Co., Ltd.'s wellness event "Go Jiai Ichi Spring 2026" in March of this year.
Furthermore, a general vote was held at the "Amazing! Healthy Longevity Power Award Booth" within the event, and the "Grand Prize for Innovation" was decided based on a total of 3,250 votes.
Feature Page for the "2nd Amazing! Healthy Longevity Power Award 2025"
Individual Category
Dr. Minoru Kamata (Physician/Author)
For his achievements in practicing and supporting community-based, resident-led health promotion movements rooted in the region for over 50 years, his significant contributions to extending healthy lifespans across the country, and his sincere dedication to communicating the importance of preventive medicine.
Individual Category
Remi Hirano (Culinary Enthusiast/Chanson Singer)
For her achievements in widely disseminating the "power to enjoy health" through her hearty home-cooked meals rich in vegetables and her cheerful message that "health is food." Also, for embodying the joy of singing and laughing, and for her continuous efforts to deliver vitality and health to many people.
Special Award / Grand Prize for Innovation
Kracie Pharma Ltd.
Hampo Therapy Gold Series
The "Hampo Therapy Gold Series" resonated with many for its concept of addressing age-related concerns. Its design allows selection by symptom, and the lineup of Kampo medicines addressing discomforts such as "irritability" and "blurred vision" is outstanding. It received overwhelming support as an initiative that encourages daily self-care.
Introduction article for 2025 award-winning organizations → https://note.com/kenko_mag/n/nf08cb630877f
Details and Application Here
Please apply early before the deadline approaches!
【Organizer & Inquiries】
Organizer: Shufunotomo Co., Ltd. Content Produce Unit Contact: business@shufunotomo.co.jp
FACT BOX
- Source: PR TIMES
- Category: Event