Sekisui Heim Tokai Expands Unmanned Property Viewing System "Muin Naiken-kun" to 23 Locations in Shizuoka Prefecture After 2 Years of Introduction ~Meeting Customer Needs and Realizing New Customer Experiences~
Showtime24 Inc. announces the expansion of its unmanned property viewing system "Muin Naiken-kun" to a total of 42 locations across the Sekisui Heim Tokai Group, including Sekisui Heim Tokai's detached houses.
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- 📰 Published: April 1, 2026 at 16:00
Showtime24 Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Masahiko Uchiyama; hereinafter "the Company"), which supports DX (Digital Transformation) in the housing and real estate industry, announces that its unmanned property viewing system "Muin Naiken-kun" has reached approximately two years since its introduction at Sekisui Heim Tokai's detached houses. Following the operational results, the system has expanded its introduction to a total of 42 locations across the group, including its adoption by Shizunavi Inc.
As of February 2026, the system is implemented in 23 locations for Sekisui Heim Tokai, 19 locations for Shizunavi, totaling 42 properties across the entire group.
## Background and Results of Introduction: Sales Promotion and Responding to Customer Needs
Sekisui Heim Tokai began introducing "Muin Naiken-kun" approximately two years ago with the aim of expanding contact points with new customers.
After two years of operation, it has been demonstrated that in addition to acquiring new customers by responding to customer needs, which was the initial objective, the system is also effective as a tool for "viewing reservations for customers who had not previously reached a negotiation stage" and "guidance for customers considering rebuilding, not just purchasing detached houses."
The "ease" of not having a sales representative present lowers the psychological barrier for repeat visits, and over 20 successful contracts have been made using the unmanned viewing system, making it a key part of their sales strategy.
## Future Outlook
As Sekisui Heim Tokai's real estate DX partner, our company will further deepen the knowledge gained over these two years and continue to provide optimal home-finding experiences for each customer.
Moving forward, we will continue to leverage technology to improve sales productivity across the entire housing industry and enhance the satisfaction of residents.
## Sekisui Heim Tokai Co., Ltd. Company Profile
- Company Name: Sekisui Heim Tokai Co., Ltd.
- Location: Act Tower 25F, 111-2 Itayamachi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
- Representative: Shoji Kobayashi, Representative Director and President
- Corporate Website: https://www.816t.jp/
## Showtime24 Inc. Company Profile
- Company Name: Showtime24 Inc.
- Location: Central Building 4F, 1-1-5 Kyobashi, Chuo-ku, Tokyo
- Representative: Masahiko Uchiyama, Representative Director and President
- Corporate Website: https://www.showtime24.co.jp/
- Business Description: Planning and development of the unmanned property viewing system "Muin Naiken-kun" and housing-related DX services.
As of February 2026, the system is implemented in 23 locations for Sekisui Heim Tokai, 19 locations for Shizunavi, totaling 42 properties across the entire group.
## Background and Results of Introduction: Sales Promotion and Responding to Customer Needs
Sekisui Heim Tokai began introducing "Muin Naiken-kun" approximately two years ago with the aim of expanding contact points with new customers.
After two years of operation, it has been demonstrated that in addition to acquiring new customers by responding to customer needs, which was the initial objective, the system is also effective as a tool for "viewing reservations for customers who had not previously reached a negotiation stage" and "guidance for customers considering rebuilding, not just purchasing detached houses."
The "ease" of not having a sales representative present lowers the psychological barrier for repeat visits, and over 20 successful contracts have been made using the unmanned viewing system, making it a key part of their sales strategy.
## Future Outlook
As Sekisui Heim Tokai's real estate DX partner, our company will further deepen the knowledge gained over these two years and continue to provide optimal home-finding experiences for each customer.
Moving forward, we will continue to leverage technology to improve sales productivity across the entire housing industry and enhance the satisfaction of residents.
## Sekisui Heim Tokai Co., Ltd. Company Profile
- Company Name: Sekisui Heim Tokai Co., Ltd.
- Location: Act Tower 25F, 111-2 Itayamachi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
- Representative: Shoji Kobayashi, Representative Director and President
- Corporate Website: https://www.816t.jp/
## Showtime24 Inc. Company Profile
- Company Name: Showtime24 Inc.
- Location: Central Building 4F, 1-1-5 Kyobashi, Chuo-ku, Tokyo
- Representative: Masahiko Uchiyama, Representative Director and President
- Corporate Website: https://www.showtime24.co.jp/
- Business Description: Planning and development of the unmanned property viewing system "Muin Naiken-kun" and housing-related DX services.
FAQ
What is the unmanned property viewing system "Muin Naiken-kun"?
It is a system that allows customers to freely view properties without a sales representative present. It automates key handovers, lowering psychological barriers for customers.
What are the effects of its introduction at Sekisui Heim Tokai?
In addition to acquiring new customers, it has contributed to multifaceted sales promotion, such as encouraging repeat visits from customers who previously did not reach negotiations, and guiding customers considering rebuilding, resulting in over 20 successful contracts.
What are the future plans for this system?
Showtime24 will deepen its partnership with Sekisui Heim Tokai, leveraging technology to improve sales productivity across the housing industry and enhance resident satisfaction.