\Congratulations on 55 Years!/ Showa Nishikawa's MuAtsu Seeks "#MyMuAtsuEpisode" Submissions to Celebrate 55th Anniversary! Top Entries to Receive Grand Prizes!

Showa Nishikawa Co., Ltd. (Location: Chuo-ku, Tokyo; Representative: Genichiro Nishikawa) is celebrating the 55th anniversary of its bedding brand, MuAtsu, by inviting submissions for "#MyMuAtsuEpisode" from Wednesday, July 1, 2026, to Monday, August 31, 2026, to collect memories and experiences related to MuAtsu.

Submission Campaign to Commemorate MuAtsu's 55th Anniversary

The MuAtsu series has been loved by many customers since its launch in 1971. This year, as it reaches its 55th anniversary, Showa Nishikawa is holding the "#MyMuAtsuEpisode" submission campaign as a token of gratitude to all who have cherished MuAtsu.

We invite you to share your episodes with MuAtsu in your daily life, such as how you first encountered MuAtsu, where you use it, memories with your family, or experiences related to sleep. Fifteen participants will receive wonderful prizes.

Prize Introduction

- MuAtsu Memory Grand Prize (1 winner): TOTONOU Body Care - MuAtsu Love Prize (3 winners): MuAtsu Pillow Breeze High Type - Staff Pick Prize (11 winners): Amazon Gift Card worth 1,000 yen

*Campaign Organizer: MuAtsu Showa Nishikawa Official. Amazon is a trademark of Amazon.com, Inc. or its affiliates.

Tell Us! Your Memories with MuAtsu

In this "#MyMuAtsuEpisode" campaign, we are seeking episodes with MuAtsu from your daily life, including how you first encountered MuAtsu, where you use it, memories with your family, and experiences related to sleep.

For example, please share your memories with MuAtsu, such as "I started using it after my family recommended it," "I chose it when I moved," or "I gave it as a gift to my parents."

Additionally, the submission theme will change approximately every two weeks during the campaign period. Please submit various episodes according to themes such as "My First Encounter with MuAtsu" or "Common MuAtsu Experiences in Our Home." While these themes are provided as hints for your submissions, you are welcome to submit memories and episodes related to MuAtsu that are not tied to the specific themes. Details will be announced sequentially on the campaign posts and the special website.

How to Enter

【X (formerly Twitter)】 Follow the official MuAtsu X account, quote repost the campaign post, and submit your episode related to you and "MuAtsu."

Official MuAtsu X: https://x.com/MuAtsu_Plus

Campaign URL: https://x.com/MuAtsu_Plus/status/2072108569726750800

【Instagram】 Follow the official MuAtsu Instagram account and post your episode related to you and "MuAtsu" in the comments section of the campaign post.

Official MuAtsu Instagram: https://www.instagram.com/muatsu_plus_official/

Campaign URL: https://www.instagram.com/p/DaOr3_aT-Pk/

【WEB】 Please apply by entering the necessary information and your episode related to you and "MuAtsu" through the application form on the special website.

Special Website: https://www.nishikawa-store.com/pages/muatsu55-memory

【In-Store】 Please scan the two-dimensional code listed on the in-store POP and apply through the application form on the special website.

*Submitted entries may be featured on our official website, social media, or in-store promotional materials. Details of each plan will be announced sequentially on the special website and official social media.

<"#MyMuAtsuEpisode" Submission Campaign Overview>

Application Period: Wednesday, July 1, 2026 - Monday, August 31, 2026

Content Sought: Memories and episodes related to you and "MuAtsu."

How to Enter: Applications accepted via X, Instagram, WEB, and in-store POP.

Prizes: 15 participants will receive prizes.

Winner Announcement: Winners will be contacted via direct message to the social media account used for entry or to the email address registered in the application form.

【Company Profile】

Company Name: Showa Nishikawa Co., Ltd.

Head Office Location: 1-4-15 Nihonbashi-Hamacho, Chuo-ku, Tokyo 103-0007

Representative: Genichiro Nishikawa

URL: https://www.showanishikawa.co.jp/