A New Era of Sleep: Showa Nishikawa Launches MuAtsu Bed Mattress and Bed Frame on July 1 to Celebrate 55th Anniversary, with Commemorative Campaign

Showa Nishikawa Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Genichiro Nishikawa) announces the launch of the new 'MuAtsu Bed Mattress D28' from its MuAtsu brand, which celebrates its 55th anniversary this year. While maintaining MuAtsu's unique pressure distribution, ease of turning during sleep, and posture support structure, this new mattress is designed specifically for those who sleep on beds, delivering optimal comfort. Alongside the mattress, the company also introduces the 'MuAtsu Bed Frame Line,' compatible with MuAtsu mattresses, to support the creation of a complete bedroom environment centered around 'sleeping with MuAtsu.'

A New Line for Bed Sleepers

MuAtsu has long been cherished as a mattress that supports the body at pressure points through its unique dimpled structure, promoting natural sleeping posture.

The newly launched 'MuAtsu Bed Mattress D28' is a new line developed specifically for bed users, preserving MuAtsu's signature features while enhancing comfort and usability tailored for bed use. This allows more people to experience MuAtsu's comfort in a modern bedroom setting.

Additionally, the new 'MuAtsu Bed Frame Line' is introduced to complement MuAtsu mattresses. By combining the mattress and frame, users can enjoy not only superior comfort but also a new way of experiencing MuAtsu that encompasses the entire bedroom space.

Pursuing the Ideal Bed Mattress Comfort

MuAtsu Bed Mattress D28 Regular / Soft

A Hybrid Model Leading to a New Realm of Sleep

Price: From ¥330,000 (tax included)

The 'MuAtsu Bed Mattress' is a hybrid model that combines MuAtsu's functional benefits with the comfort unique to bed mattresses. Two comfort options are available, allowing users to choose their preferred sleeping experience.

<Three Key Features of the 'MuAtsu Bed Mattress'>

- Hybrid Type with Internal Coil

A hybrid design that combines MuAtsu's functionality with the cushioning comfort unique to bed mattresses. It firmly supports the body while delivering the pleasant feel of sleeping on a bed.

- Polyurethane Foam Design That Maximizes MuAtsu's Features

The combination of polyurethane foams is carefully engineered to maintain MuAtsu's pressure distribution, ease of turning, and posture support. This allows users to experience authentic MuAtsu comfort in a bed mattress format.

- Three-Segment Rotatable Structure

The MuAtsu section is divided into three parts, enabling rotation. By rotating the segments, the mattress maintains consistent comfort over a longer period.

Completing the 'Sleep with MuAtsu' Experience: The Bed Frame

MuAtsu Bed Frame Line

For Bed Mattress (Black / Light Gray)

For Mattress (Black / Light Gray)

A Dedicated Bed Frame to Complete the 'Sleep with MuAtsu' Experience

Price: From ¥198,000 (tax included)

The bed frame features a stable frame structure designed to securely support MuAtsu mattresses, preventing slippage even during use. With adjustable height options to match both traditional MuAtsu mattresses and the new 'MuAtsu Bed Mattress,' users can customize their bed setup according to their mattress type and bedroom environment.

Additional features include moisture regulation and odor control using coniferous forest charcoal, high-strength slats for stability, and built-in headboard outlets, all designed for everyday convenience.

<MuAtsu 55th Anniversary Simultaneous Purchase Campaign>

To celebrate the launch of the bed items, a special campaign will begin on July 1 (Wednesday), offering a discounted price for customers who purchase the mattress and bed frame as a set. Only customers who buy both the qualifying mattress and bed frame together will receive a ¥55,000 discount off the total set price (tax included).

MuAtsu Bed Mattress D28: https://muatsu.net/product/muatsu-bed-matress-d28/

MuAtsu Bed Frame Line: https://muatsu.net/product/bedframe_bedmattress/