【Showa Nishikawa x Nijisanji】Collaboration Campaign with Popular VTuber Unit “bpm” Launched! Six Items Available on Showa Nishikawa Official Online Store “Nishikawa Store Official Main Branch”!
Showa Nishikawa is launching a collaboration campaign with the popular VTuber unit “bpm”. This campaign features the sale of limited-edition collaboration goods, SNS giveaways, and life-sized panel installations, reinforcing brand appeal to younger demographics.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 18:00
- 🔍 Collected: May 1, 2026 at 09:31
- 🤖 AI Analyzed: May 2, 2026 at 00:49 (15h 17m after Collected)
Showa Nishikawa Co., Ltd. (Location: Chuo-ku, Tokyo; Representative: Genichiro Nishikawa), which develops a wide range of bedding products primarily centered around MuAtsu, will be conducting a collaboration campaign with the unit “bpm”, consisting of Rain Patterson, Oliver Evans, and Leos Vincent, who belong to the VTuber group “Nijisanji” operated by ANYCOLOR Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Riku Tazumi).
This campaign will feature a total of six items using two types of illustrations, available on Showa Nishikawa’s official online store, “Nishikawa Store Official Main Branch”.
Furthermore, initiatives to enhance enjoyment of this collaboration include an SNS present campaign and the installation of life-sized panels featuring newly shot visuals at some stores.
Take this opportunity to fully enjoy Showa Nishikawa’s products and the charm of “bpm”!
① Introducing Planned Items
② X Follow & Repost Campaign
③ Life-sized Panels Installed at Select Stores! SNS Posting Campaign Implemented
① Introducing Planned Items
■Reservations Start 4/30 (Thursday)
Reservation Period: April 30, 2026 (Thursday) 20:45 〜 May 27, 2026 (Wednesday) 14:59
*Collaboration items will only be sold on Showa Nishikawa’s official online store.
・Pillow & Towel Pillow Cover (with bag)
Price: 9,900 yen each (tax included)
Size: (Pillow) approx. 63×43cm / (Pillow Cover) approx. 63×43㎝~70×50㎝ compatible / (Bag) approx. vertical 53×horizontal 70cm
・Neck Pillow (with carrying pouch)
Price: 5,500 yen each (tax included)
Size: (Main body) approx. vertical 33㎝×horizontal 33cm×thickness 10cm / (Pouch) vertical 42cm×horizontal 30cm×gusset 10cm
・Multi Blanket
Price: 8,800 yen (tax included)
Size: 140×100㎝
・Acrylic Stand
Price: 1,650 yen each (tax included)
Size: approx. H100×W80mm or less / Base: approx. H50mm×W123mm or less
*Varies by type
・Microfiber Big Cloth
Price: 5,500 yen each (tax included)
Size: approx. W60×H120cm
・Can Badge 3-piece Set
Price: 1,650 yen (tax included)
Size: Diameter approx. 44mm
【Get an original sticker 3-piece set for every 11,000 yen (tax included) spent on products!】
During the campaign period, for every 11,000 yen (tax included) or more purchased in collaboration products in a single order, you will receive an original sticker 3-piece set!
*Only collaboration products are eligible.
*If a single order is 11,000 yen (tax included), you will receive 1 set; if 22,000 yen (tax included), you will receive 2 sets.
*Multiple orders are allowed.
【Handling Stores】
・Showa Nishikawa Official Online Store (Nishikawa Store Official Main Branch)
②X Follow & Repost Campaign on MuAtsu Showa Nishikawa Official X
Follow MuAtsu Showa Nishikawa Official X account (@MuAtsu_Plus) and repost the campaign post from MuAtsu Showa Nishikawa Official X to be entered into a lottery to win a multi blanket for 9 lucky winners.
Application Period: April 30, 2026 (Thursday) 〜 May 6, 2026 (Wednesday) 23:59
③Life-sized Panels Installed at Select Stores! SNS Posting Campaign Implemented
Life-sized panels featuring newly shot visuals used in this collaboration will be installed at select stores.
During the installation period, take a photo of a life-sized panel and post it on X to receive an “original smartphone wallpaper image” for sure.
Installation Period: May 9, 2026 (Saturday) 10:00 〜 May 27, 2026 (Wednesday) until closing time
Installation Stores: SHOWA NISHIKAWA Aeon Mall Morioka Store, Aeon Mall Makuhari Shintoshin, THE OUTLETS SHONAN HIRATSUKA, Mitsui Outlet Park Marine Pia Kobe
*Please refrain from using the wallpaper image for anything other than personal use. Even for personal use, internet use, redistribution, etc., for use on devices other than your own is prohibited.
▼Click here for the campaign website
https://www.nishikawa-store.com/pages/lp-nijisanji202604
■About Nijisanji Project
“Nijisanji Project” is a VTuber/Virtual Liver project with a diverse range of influencers, aiming to accelerate next-generation entertainment through various events, sales of goods and digital content, and music production. Currently, approximately 150 affiliated livers actively utilize their individuality on video distribution platforms such as YouTube.
Official Website: https:/