【Showa Nishikawa】880,000 Yen (Tax Included) Pillow Sells Out! Omotesando Store Exclusive 100% Eider Duck Down "Aiaru Eider Makura"
Showa Nishikawa's top-tier custom-made pillow, the "Aiaru Eider Makura" (880,000 yen), has sold out. This exclusive Omotesando store model uses 600g of rare eider duck down and gained popularity after being featured on a TV special last New Year's Eve, leading to additional orders despite being a limited-edition item.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 02:00
- 🔍 Collected: April 27, 2026 at 17:31
- 🤖 AI Analyzed: April 28, 2026 at 00:18 (6h 46m after Collected)
Showa Nishikawa Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Genichiro Nishikawa) announces that its "Aiaru Eider Makura" (Lovable Eider Pillow), planned as the highest-grade model for its "Makurabo" custom-made pillow brand, has sold out.
This luxury pillow, priced at 880,000 yen (tax included), is exclusively available at the Makurabo Omotesando store and lavishly uses 600g of eider duck down. After being featured on a special TV program on New Year's Eve last year, we received numerous inquiries. The "Aiaru Eider Makura," initially prepared as a single-item limited edition, has now been purchased, and we are receiving additional orders due to its popularity.
## The Reason for the High Price - Only 20g of Down Can Be Collected from One Nest
The eider duck is a wild duck inhabiting the extremely cold regions of Iceland. It is designated as an internationally protected bird and is strictly conserved. As humans cannot directly intervene, the down is collected using methods that utilize the mother duck's habits.
When the mother duck lays eggs, she plucks down from her own chest to line the nest, warming the eggs. After the chicks fledge and the nest has served its purpose, people manually collect the remaining down bit by bit. Only about 20g can be collected from one nest, and the annual global collection limit is said to be 3,000kg. As the entire process, including processing, is done manually, mass production is not possible.
The name "Aiaru" (Lovable) comes from the background of this collection method, which involves receiving from nature's cycle without burdening the birds or the environment.
## Lightness, Warmth, and Quality Inherited for 100 Years
Eider down has a hook-like structure, allowing the feathers to naturally intertwine and create layers of air. This provides high insulation with only a small amount, yet feels almost weightless. This characteristic is achievable precisely because the down has evolved to help the birds survive in cold climates.
It also boasts excellent durability, and with proper care, it is said to be usable for over 100 years.
We believe that a comfortable sleeping environment is built upon the accumulation of cherishing quality items for a long time.
## Gratitude for the Sell-Out
We are all incredibly pleased that the "Aiaru Eider Makura" has been purchased. The "Aiaru Eider Makura" was conceived to introduce people to the existence of such materials and comfort in the world of bedding.
We extend our renewed gratitude to everyone who inquired after seeing the TV program, and to all the customers who welcomed the "Aiaru Eider Makura" into their homes.
## Company Profile
Company Name: Showa Nishikawa Co., Ltd.
Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007
Representative: Genichiro Nishikawa
URL: https://www.showanishikawa.co.jp/
This luxury pillow, priced at 880,000 yen (tax included), is exclusively available at the Makurabo Omotesando store and lavishly uses 600g of eider duck down. After being featured on a special TV program on New Year's Eve last year, we received numerous inquiries. The "Aiaru Eider Makura," initially prepared as a single-item limited edition, has now been purchased, and we are receiving additional orders due to its popularity.
## The Reason for the High Price - Only 20g of Down Can Be Collected from One Nest
The eider duck is a wild duck inhabiting the extremely cold regions of Iceland. It is designated as an internationally protected bird and is strictly conserved. As humans cannot directly intervene, the down is collected using methods that utilize the mother duck's habits.
When the mother duck lays eggs, she plucks down from her own chest to line the nest, warming the eggs. After the chicks fledge and the nest has served its purpose, people manually collect the remaining down bit by bit. Only about 20g can be collected from one nest, and the annual global collection limit is said to be 3,000kg. As the entire process, including processing, is done manually, mass production is not possible.
The name "Aiaru" (Lovable) comes from the background of this collection method, which involves receiving from nature's cycle without burdening the birds or the environment.
## Lightness, Warmth, and Quality Inherited for 100 Years
Eider down has a hook-like structure, allowing the feathers to naturally intertwine and create layers of air. This provides high insulation with only a small amount, yet feels almost weightless. This characteristic is achievable precisely because the down has evolved to help the birds survive in cold climates.
It also boasts excellent durability, and with proper care, it is said to be usable for over 100 years.
We believe that a comfortable sleeping environment is built upon the accumulation of cherishing quality items for a long time.
## Gratitude for the Sell-Out
We are all incredibly pleased that the "Aiaru Eider Makura" has been purchased. The "Aiaru Eider Makura" was conceived to introduce people to the existence of such materials and comfort in the world of bedding.
We extend our renewed gratitude to everyone who inquired after seeing the TV program, and to all the customers who welcomed the "Aiaru Eider Makura" into their homes.
## Company Profile
Company Name: Showa Nishikawa Co., Ltd.
Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007
Representative: Genichiro Nishikawa
URL: https://www.showanishikawa.co.jp/