Showa Nishikawa's MuAtsu Wins Bestseller Award at Department Store Buyers' Award Living!

Showa Nishikawa Co., Ltd. (Location: Chuo-ku, Tokyo; Representative: Motoichiro Nishikawa)'s MuAtsu has won the Bestseller Award in the Bedroom category at the "2025 Department Store Buyers' Award Living" hosted by Senken Shimbun. Celebrating its 55th anniversary since its launch in 1971, 'MuAtsu' is a long-selling bedding product with cumulative shipments exceeding 4.5 million units, once again garnering strong support from many buyers. **Points of Evaluation** Amidst the growing emphasis on providing "experiential value" to customers seeking to improve their quality of life on department store floors, 'MuAtsu' is attracting attention for allowing customers to experience the product's benefits through in-store fitting. Its product strength, which comprehensively supports a comfortable sleep environment through its unique uneven structure for pressure distribution, sleep posture retention, and breathability, has been supported by a wide range of people, leading to its award in the Bedroom category. **About MuAtsu** Launched in 1971, it is a mattress with a unique uneven structure. Developed under the innovative concept of "supporting the body at points," its basic structure has evolved while remaining consistent. With cumulative shipments exceeding 4.5 million units, it has been continuously supported by various segments both domestically and internationally for many years. ▶ **Feature ① Uneven foam structure that supports the body at "points"** Its unique uneven structure receives the body at "points," evenly distributing body pressure. This helps prevent obstruction of blood circulation and supports an ideal sleeping posture. ▶ **Feature ② High breathability** Its uneven structure and highly breathable urethane achieve high breathability*. It maintains a sleep environment that is less prone to stuffiness. Its easy maintenance, allowing moisture to dissipate by simply leaning it against a wall or air-drying it in the shade, is also attractive. *Specifications vary by type ▶ **Feature ③ Hygienic design for cleanliness** The upper urethane foam features "Ag+ antibacterial processing" (SIAA certified), and the cover fabric has "antibacterial and deodorizing processing (Polygiene processing)." The cover can be removed and machine washed. **** Organized by Senken Shimbun, which comprehensively disseminates information on the fashion business. It is an award established in 1982 that selects brands that have shown outstanding achievements in that year, based on surveys of department store buyers nationwide. **[Company Profile]** Company Name: Showa Nishikawa Co., Ltd. Head Office: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007 Representative: Motoichiro Nishikawa URL: https://www.showanishikawa.co.jp/