Nissen Adopts Shopify to Revamp Its Core E-Commerce Platform
Nissen Co., Ltd. has selected Shopify's enterprise platform for its core e-commerce site, 'Nissen Online,' moving away from a full-scratch system to achieve a flexible and scalable commerce environment.
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- 📰 Published: May 18, 2026 at 20:00
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Shopify Japan K.K. (Headquarters: Shibuya-ku, Tokyo; Country Manager: Michio Baba; hereinafter "Shopify Japan"), the Japanese subsidiary of global commerce leader Shopify, announced today that Nissen Co., Ltd. (Headquarters: Minami-ku, Kyoto; President and Representative Director: Jun Habuchi; hereinafter "Nissen"), an operator of catalog and online shopping businesses, has adopted Shopify's enterprise commerce platform.
Nissen is one of Japan's leading retail companies, having built a robust nationwide customer base by offering a wide range of products—including ladies' fashion, innerwear, interior goods, and everyday sundries—through its catalogs and online store. Through this initiative, Nissen will migrate its core e-commerce site, 'Nissen Online,' from its existing e-commerce system infrastructure to Shopify, aiming to achieve a more flexible and highly scalable commerce environment.
Initially, Nissen had planned a comprehensive rebuild of its e-commerce platform using a full-scratch development approach. However, after considering the execution risks, costs, and operational burdens, the company revised its strategy. Starting in November 2025, Nissen commenced a strict evaluation process (Fit & Gap analysis) and ultimately decided to adopt Shopify's enterprise platform as the foundation to support long-term scalability and continuous innovation.
With the introduction of Shopify, Nissen aims to build a next-generation commerce infrastructure capable of accommodating unique Japanese business customs and the company's hybrid sales model, which combines e-commerce, catalogs, and call centers. This multifaceted purchasing approach continues to play a vital role, particularly for Japanese catalog retailers.
Furthermore, Nissen is advancing the implementation of features to meet a broad range of business requirements, such as subscription services, proprietary payment methods including its own-brand credit cards, deferred payments, and complex shipping configurations. Through these enhancements, Nissen will realize more flexible and integrated commerce operations while supporting its extensive product lineup and diverse business processes.
Commenting on this announcement, Michio Baba, Country Manager of Shopify Japan K.K., stated:
"This initiative is a symbolic case illustrating that major Japanese retailers are transitioning from traditional full-scratch systems to more flexible, innovative, and agile platform-based commerce. Shopify remains committed to supporting merchants by providing a commerce platform that enables sustainable growth amid a rapidly changing market environment."
About Shopify
Shopify provides a world-class commerce platform and essential services for commerce. It enables retailers of all sizes—from entrepreneurs and SMEs to large enterprises—to launch, market, expand, and operate their businesses on a single platform. Operating in over 175 countries with the mission of 'making commerce better for everyone,' Shopify delivers a highly satisfying shopping experience tailored to global customers—whether online, in physical stores, or a blend of both—through platforms and services designed with a focus on speed, reliability, and security. In Japan, it is utilized by numerous brands including DAISO, Tree of Life, Allbirds, KANADEMONO, and PAUL & JOE.
Nissen is one of Japan's leading retail companies, having built a robust nationwide customer base by offering a wide range of products—including ladies' fashion, innerwear, interior goods, and everyday sundries—through its catalogs and online store. Through this initiative, Nissen will migrate its core e-commerce site, 'Nissen Online,' from its existing e-commerce system infrastructure to Shopify, aiming to achieve a more flexible and highly scalable commerce environment.
Initially, Nissen had planned a comprehensive rebuild of its e-commerce platform using a full-scratch development approach. However, after considering the execution risks, costs, and operational burdens, the company revised its strategy. Starting in November 2025, Nissen commenced a strict evaluation process (Fit & Gap analysis) and ultimately decided to adopt Shopify's enterprise platform as the foundation to support long-term scalability and continuous innovation.
With the introduction of Shopify, Nissen aims to build a next-generation commerce infrastructure capable of accommodating unique Japanese business customs and the company's hybrid sales model, which combines e-commerce, catalogs, and call centers. This multifaceted purchasing approach continues to play a vital role, particularly for Japanese catalog retailers.
Furthermore, Nissen is advancing the implementation of features to meet a broad range of business requirements, such as subscription services, proprietary payment methods including its own-brand credit cards, deferred payments, and complex shipping configurations. Through these enhancements, Nissen will realize more flexible and integrated commerce operations while supporting its extensive product lineup and diverse business processes.
Commenting on this announcement, Michio Baba, Country Manager of Shopify Japan K.K., stated:
"This initiative is a symbolic case illustrating that major Japanese retailers are transitioning from traditional full-scratch systems to more flexible, innovative, and agile platform-based commerce. Shopify remains committed to supporting merchants by providing a commerce platform that enables sustainable growth amid a rapidly changing market environment."
About Shopify
Shopify provides a world-class commerce platform and essential services for commerce. It enables retailers of all sizes—from entrepreneurs and SMEs to large enterprises—to launch, market, expand, and operate their businesses on a single platform. Operating in over 175 countries with the mission of 'making commerce better for everyone,' Shopify delivers a highly satisfying shopping experience tailored to global customers—whether online, in physical stores, or a blend of both—through platforms and services designed with a focus on speed, reliability, and security. In Japan, it is utilized by numerous brands including DAISO, Tree of Life, Allbirds, KANADEMONO, and PAUL & JOE.
FAQ
What system is Nissen migrating to?
Nissen is migrating from its existing e-commerce infrastructure to Shopify's enterprise commerce platform.
What is the main reason for the migration?
To avoid the execution risks, high costs, and operational loads associated with rebuilding a full-scratch system.
Are there new features planned after the migration?
Yes, Nissen plans to implement subscription services, own-brand credit card payments, deferred payments, and more.