Shopify Expands Availability of Native B2B Features to All Plans
Shopify Japan announced the expansion of its B2B features to all merchant plans (Basic, Grow, Advanced) at no additional cost. This enables centralized management of B2B and D2C on a single platform.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 00:30
- 🔍 Collected: April 6, 2026 at 16:00
- 🤖 AI Analyzed: April 21, 2026 at 03:20 (347h 20m after Collected)
Shopify Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Country Manager: Michio Baba; hereinafter 'Shopify Japan'), the Japanese subsidiary of leading global commerce platform Shopify, announced today that it has expanded the availability of its native B2B (business-to-business) features to merchants across all Shopify plans. As a result, some of the B2B features previously provided exclusively to Shopify Plus merchants will now be available on the Basic, Grow, and Advanced plans at no additional cost.
With this expanded offering, more merchants will be able to manage both their B2B (wholesale) and D2C (direct-to-consumer) businesses centrally on a single platform, without the need for additional apps or complex system integrations.
Key features now available on eligible plans include company profile management for wholesale customers, up to three custom catalogs allowing per-customer pricing, volume discounts and quantity rules, the Vault feature for securely storing credit card information, and Payment Terms.
Because Shopify's B2B features are built directly into the core platform, merchants can seamlessly operate both B2B and D2C businesses through a single admin dashboard and integrated data foundation. Existing features such as Shopify Flow, Shopify Markets, and Shopify Payments can also be leveraged across both B2B and D2C. This reduces reliance on fragmented tools and manual processes, helping to improve operational efficiency and the customer experience.
Merchants who have actually implemented Shopify B2B report results such as up to a 25% reduction in back-office time, up to a 40% increase in average order value, up to a 33% increase in self-serve orders within 6 months, and up to a 20% increase in repeat purchase frequency.
For merchants with more advanced requirements, Shopify Plus will continue to offer more extended B2B features, including unlimited catalog creation, advanced management of customer-specific pricing, and flexible payment options such as installments and deposits.
**Commenting on this announcement, Michio Baba, Country Manager of Shopify Japan Co., Ltd., said:**
'While B2B commerce is a crucial foundation supporting business growth in Japan, the reality is that many merchants still rely on fragmented tools. By expanding the availability of Shopify's native B2B features this time, we believe more merchants will be able to centrally manage wholesale and direct sales on a single platform, leading to the creation of new growth opportunities.'
**About Shopify**
Shopify provides a world-class commerce platform and essential services for commerce. From entrepreneurs to SMBs and large enterprises, it enables retail businesses of all sizes to launch, market, scale, and run commerce on a single platform. Operating in over 175 countries with the mission of 'Making commerce better for everyone,' its platform and services—designed with a focus on speed, reliability, and security—deliver highly satisfying shopping experiences tailored to customers worldwide, whether online, in physical stores, or anywhere in between. In Japan, brands like DAISO, Tree of Life, Al
With this expanded offering, more merchants will be able to manage both their B2B (wholesale) and D2C (direct-to-consumer) businesses centrally on a single platform, without the need for additional apps or complex system integrations.
Key features now available on eligible plans include company profile management for wholesale customers, up to three custom catalogs allowing per-customer pricing, volume discounts and quantity rules, the Vault feature for securely storing credit card information, and Payment Terms.
Because Shopify's B2B features are built directly into the core platform, merchants can seamlessly operate both B2B and D2C businesses through a single admin dashboard and integrated data foundation. Existing features such as Shopify Flow, Shopify Markets, and Shopify Payments can also be leveraged across both B2B and D2C. This reduces reliance on fragmented tools and manual processes, helping to improve operational efficiency and the customer experience.
Merchants who have actually implemented Shopify B2B report results such as up to a 25% reduction in back-office time, up to a 40% increase in average order value, up to a 33% increase in self-serve orders within 6 months, and up to a 20% increase in repeat purchase frequency.
For merchants with more advanced requirements, Shopify Plus will continue to offer more extended B2B features, including unlimited catalog creation, advanced management of customer-specific pricing, and flexible payment options such as installments and deposits.
**Commenting on this announcement, Michio Baba, Country Manager of Shopify Japan Co., Ltd., said:**
'While B2B commerce is a crucial foundation supporting business growth in Japan, the reality is that many merchants still rely on fragmented tools. By expanding the availability of Shopify's native B2B features this time, we believe more merchants will be able to centrally manage wholesale and direct sales on a single platform, leading to the creation of new growth opportunities.'
**About Shopify**
Shopify provides a world-class commerce platform and essential services for commerce. From entrepreneurs to SMBs and large enterprises, it enables retail businesses of all sizes to launch, market, scale, and run commerce on a single platform. Operating in over 175 countries with the mission of 'Making commerce better for everyone,' its platform and services—designed with a focus on speed, reliability, and security—deliver highly satisfying shopping experiences tailored to customers worldwide, whether online, in physical stores, or anywhere in between. In Japan, brands like DAISO, Tree of Life, Al