Make your dining table more enjoyable. EMMA's FOOD&GROCERY Chino Ekimae Store Grand Opening
Yaso Co., Ltd. has grand opened "EMMA's FOOD&GROCERY Chino Ekimae Store" on the 1st floor of "BellBia" building directly connected to JR Chino Station. It is a grocery & lifestyle shop that enriches local dining tables and offers souvenirs to tourists, also housing the flagship store of its own fragrance brand "yaso" concurrently.
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- 📰 Published: May 1, 2026 at 00:00
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EMMA's FOOD&GROCERY Chino Ekimae Store
Yaso Co., Ltd. (Representative Director: Tetsushi Ishibashi), based in Chino City, Nagano Prefecture, and engaged in manufacturing utilizing forest resources and community-based businesses, grand opened "EMMA's FOOD&GROCERY Chino Ekimae Store" on Saturday, April 25, 2026, on the 1st floor of "BellBia," a station-front building directly connected to JR Chino Station.
Following the Tateshina Main Store which opened in July 2024, this store, the second in Japan, is a grocery and lifestyle shop that caters to two needs: "making daily dining tables enjoyable" for people living in this town and "finding unique souvenirs" for visitors to Chino. In addition to carefully selected foods, seasonings, and tools from Japan and overseas, you can enjoy a lineup unique to this store that enriches your dining table, including special items from Shinshu artisans and original foods developed by EMMA's.
Opening within "8Peaks living," the station-front living room
"8Peaks living," the multi-purpose exchange hub where this store is located, is a new public hub that opened in front of JR Chino Station in spring 2026. It aims to be a place where citizens, businesses, and tourism gently intersect, serving as a "station-front living room" where local residents come and go daily and tourists can take a break.
Within this context, EMMA's second store has now opened, aiming to serve both "local residents who wish to enrich their daily dining tables" and "those who want to take home the delicious tastes of Shinshu."
When "food" is at the center of life, every day becomes richer.
EMMA's Original Products and Fresh Local Vegetables
Discover unknown flavors with new seasonings. Welcome tools and tableware you'll want to use for a long time. Choose safe options for children and pets, where the producers' faces are visible. We believe that by accumulating such small choices, every day becomes more enjoyable.
We await you with hints for an enjoyable dining table, such as combinations of ingredients and seasonings, recipes utilizing original products, and table coordination.
EMMA's Scale – Three Criteria for Product Selection
At the Chino Ekimae Store, only products that meet two or more of the following criteria are developed and selected:
① Joy in creation
Products that make the experience of cooking, tools, tableware, and meals enjoyable, not just the taste.
② Producer's passion is visible
Is there a commitment to origin, manufacturing methods, and materials?
③ Healthy for people and the Earth
Kind to mind and body, produced without overworking people, and with a low environmental impact.
Product Categories Handled
Food / Seasonings / Shinshu Souvenirs / Jams & Honey / Beverages / Confectionery / Processed Foods / Coffee & Tea / Retort Foods / Miscellaneous Goods (tableware, kitchen tools, aprons, picnic tools, etc.) / Tableware / Flower Vases / Baby Food / Pet Food / EMMA's Original Products
Expanding EMMA's Original Product Lineup
Newly released "Yatsugatake Butter Sand" is already very popular
EMMA's original brand products are also popular at the Tateshina Main Store. New products have been launched in conjunction with the opening of the Chino Ekimae Store.
In particular, "Yatsugatake Butter Sand" and "Yatsugatake Cookie Can" have been so well-received that they temporarily sold out immediately after launch, and are currently being manufactured and sold sequentially.
Recommended as a special Shinshu souvenir that cannot be purchased at other stores.
▼Original Product Lineup
・Yatsugatake Butter Sand (Shinshu Apple, Fujimi Honey, Yatsugatake Plain)
・Masumi Sake Kasu Cheese Cracker
・Yatsugatake Cookie Can
・Mixed Nuts (Fujimi Honey / Yatsugatake Herb Salt)
・Gentle Highland Vegetable Consomme
・Homemade Syrup (Craft Cola, Ginger)
・Apple and Spice Jam
・Apple Chips
・Forest Furikake
・Everyday Honey Mustard Dressing
・Delicious Tomato Sauce (just mix)
・Yatsugatake Herb Salt
・Marche Bag, Mug Cup
and many more
EMMA's Original Products
Chino Ekimae Store Topics
① Fragrance brand "yaso" flagship store also opens simultaneously within the store
The first flagship store for Yaso Co., Ltd.'s original fragrance brand "yaso" has simultaneously opened inside EMMA's FOOD&GROCERY Chino Ekimae Store. In addition to selling the full lineup of regular products, visitors can sample and purchase store-exclusive original fragrances blended based on 8 types of tree essential oils extracted by yaso in the fragrance tasting booth. Please experience the natural tree scents from Nagano Prefecture, produced with a focus on in-house distillation, at the store.
yaso Flagship Shop
② Grand Opening Commemorative! Present for official app registration
Presents for official app registration at Chino Ekimae Store and Tateshina Main Store.
Yaso Co., Ltd. (Representative Director: Tetsushi Ishibashi), based in Chino City, Nagano Prefecture, and engaged in manufacturing utilizing forest resources and community-based businesses, grand opened "EMMA's FOOD&GROCERY Chino Ekimae Store" on Saturday, April 25, 2026, on the 1st floor of "BellBia," a station-front building directly connected to JR Chino Station.
Following the Tateshina Main Store which opened in July 2024, this store, the second in Japan, is a grocery and lifestyle shop that caters to two needs: "making daily dining tables enjoyable" for people living in this town and "finding unique souvenirs" for visitors to Chino. In addition to carefully selected foods, seasonings, and tools from Japan and overseas, you can enjoy a lineup unique to this store that enriches your dining table, including special items from Shinshu artisans and original foods developed by EMMA's.
Opening within "8Peaks living," the station-front living room
"8Peaks living," the multi-purpose exchange hub where this store is located, is a new public hub that opened in front of JR Chino Station in spring 2026. It aims to be a place where citizens, businesses, and tourism gently intersect, serving as a "station-front living room" where local residents come and go daily and tourists can take a break.
Within this context, EMMA's second store has now opened, aiming to serve both "local residents who wish to enrich their daily dining tables" and "those who want to take home the delicious tastes of Shinshu."
When "food" is at the center of life, every day becomes richer.
EMMA's Original Products and Fresh Local Vegetables
Discover unknown flavors with new seasonings. Welcome tools and tableware you'll want to use for a long time. Choose safe options for children and pets, where the producers' faces are visible. We believe that by accumulating such small choices, every day becomes more enjoyable.
We await you with hints for an enjoyable dining table, such as combinations of ingredients and seasonings, recipes utilizing original products, and table coordination.
EMMA's Scale – Three Criteria for Product Selection
At the Chino Ekimae Store, only products that meet two or more of the following criteria are developed and selected:
① Joy in creation
Products that make the experience of cooking, tools, tableware, and meals enjoyable, not just the taste.
② Producer's passion is visible
Is there a commitment to origin, manufacturing methods, and materials?
③ Healthy for people and the Earth
Kind to mind and body, produced without overworking people, and with a low environmental impact.
Product Categories Handled
Food / Seasonings / Shinshu Souvenirs / Jams & Honey / Beverages / Confectionery / Processed Foods / Coffee & Tea / Retort Foods / Miscellaneous Goods (tableware, kitchen tools, aprons, picnic tools, etc.) / Tableware / Flower Vases / Baby Food / Pet Food / EMMA's Original Products
Expanding EMMA's Original Product Lineup
Newly released "Yatsugatake Butter Sand" is already very popular
EMMA's original brand products are also popular at the Tateshina Main Store. New products have been launched in conjunction with the opening of the Chino Ekimae Store.
In particular, "Yatsugatake Butter Sand" and "Yatsugatake Cookie Can" have been so well-received that they temporarily sold out immediately after launch, and are currently being manufactured and sold sequentially.
Recommended as a special Shinshu souvenir that cannot be purchased at other stores.
▼Original Product Lineup
・Yatsugatake Butter Sand (Shinshu Apple, Fujimi Honey, Yatsugatake Plain)
・Masumi Sake Kasu Cheese Cracker
・Yatsugatake Cookie Can
・Mixed Nuts (Fujimi Honey / Yatsugatake Herb Salt)
・Gentle Highland Vegetable Consomme
・Homemade Syrup (Craft Cola, Ginger)
・Apple and Spice Jam
・Apple Chips
・Forest Furikake
・Everyday Honey Mustard Dressing
・Delicious Tomato Sauce (just mix)
・Yatsugatake Herb Salt
・Marche Bag, Mug Cup
and many more
EMMA's Original Products
Chino Ekimae Store Topics
① Fragrance brand "yaso" flagship store also opens simultaneously within the store
The first flagship store for Yaso Co., Ltd.'s original fragrance brand "yaso" has simultaneously opened inside EMMA's FOOD&GROCERY Chino Ekimae Store. In addition to selling the full lineup of regular products, visitors can sample and purchase store-exclusive original fragrances blended based on 8 types of tree essential oils extracted by yaso in the fragrance tasting booth. Please experience the natural tree scents from Nagano Prefecture, produced with a focus on in-house distillation, at the store.
yaso Flagship Shop
② Grand Opening Commemorative! Present for official app registration
Presents for official app registration at Chino Ekimae Store and Tateshina Main Store.