New Balance Launches Attractive Campaigns and Programs for Runners Ahead of 'Tokyo Legacy Half Marathon 2026'
New Balance Japan, as an official partner for the 'Tokyo Legacy Half Marathon 2026' on October 18, 2026, has initiated runner-focused campaigns and programs. These include a lottery for 300 marathon entry spots for customers purchasing over 10,000 yen in New Balance running products, and a 'Road To PB Program' for ONE TOKYO members aiming for personal bests.
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- 📰 Published: May 1, 2026 at 19:30
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New Balance Japan (Head office: Chiyoda-ku, Tokyo; Representative Director and President: Shinichi Kubota) will continue to support runners and the event as an official partner for the 'Tokyo Legacy Half Marathon 2026,' to be held on Sunday, October 18, 2026, at MUFG Stadium (National Stadium).
In conjunction with this, various attractive contents will be offered to runners prior to the race. These include the "New Balance Tokyo Challenge Entry Campaign," where 300 individuals will be selected by lottery to receive entry rights to the Tokyo Legacy Half Marathon 2026, and the "Road To PB Program Tokyo Legacy Half Marathon 2026," aimed at members of the 'ONE TOKYO Official Club of the Tokyo Marathon Foundation' who aspire to achieve new personal bests.
*Please note that the campaign only grants entry rights, and participation fees for the event are to be covered by the participant.
New Balance aims to energize both runners and the event, not only on the race day but also in the lead-up through these campaigns and programs, further contributing to the spread of running culture.
New Balance Tokyo Challenge Entry Campaign Website
Event Outline
Date: Sunday, October 18, 2026 *Rain or shine
Venue: MUFG Stadium (National Stadium)
Organizer: Tokyo Marathon Foundation
Tokyo Legacy Half Marathon 2026 Official Website
New Balance Tokyo Challenge Entry Campaign
During the campaign period, 300 individuals will be selected by lottery from customers who purchase New Balance running products totaling 10,000 yen (tax included) or more at eligible stores, to receive "Tokyo Legacy Half Marathon 2026 Entry Rights."
*What are Tokyo Legacy Half Marathon 2026 Entry Rights?
These are rights to enter the Tokyo Legacy Half Marathon 2026 prior to general entry.
Please note that the participation fee for this event, 13,200 yen (tax included), will be borne separately by the customer. Entry rights will be confirmed upon completion of registration and payment of the participation fee within the designated period. If not completed within the designated period, the entry will be automatically canceled.
[Implementation Period]
May 1, 2026 (Friday) - May 18, 2026 (Monday) 23:59
[Eligible Products]
New Balance running wear and shoes
[Eligible Stores]
・New Balance Official Online Store: https://shop.newbalance.jp/
・New Balance Official Stores: https://company.newbalance.jp/store
Eligible stores: Harajuku, Run Hub Yoyogi Park, Shibuya Scramble Square, Ginza, Odaiba, Tamagawa Takashimaya S・C, Kichijoji, MARK IS Minatomirai, Cocoon City, Emiterasu Tokorozawa
・Sports specialty/mass retailers nationwide handling eligible NB products
Click here for a list of eligible stores
[Eligibility Criteria]
Customers who purchase New Balance running products totaling 10,000 yen (tax included) or more at eligible stores during the campaign period.
[Application Courses]
① Open Course: Open to anyone regardless of gender/running ability (100 winners by lottery)
② Women's Course: Female participants only (100 winners by lottery)
③ Debut Course: Limited to those who have never participated in a full or half marathon before (100 winners by lottery)
For more details, please check below:
New Balance Tokyo Challenge Entry Campaign website
■Inquiries regarding the campaign:
New Balance Tokyo Challenge Entry Campaign Secretariat
Email address: tlh2026-entrycampaign@fluss.co.jp
Secretariat operating period: May 1, 2026 (Friday) 10:00 - June 30, 2026 (Tuesday) 17:00
Reception hours: Weekdays 10:00-17:00 *Excluding Saturdays, Sundays, and public holidays
© Tokyo Marathon Foundation
Road To PB Program Tokyo Legacy Half Marathon 2026 (Personal Best Program)
Tokyo Marathon Foundation Official Club ONE TOKYO and New Balance Japan will organize the Tokyo Legacy Half Marathon.
In conjunction with this, various attractive contents will be offered to runners prior to the race. These include the "New Balance Tokyo Challenge Entry Campaign," where 300 individuals will be selected by lottery to receive entry rights to the Tokyo Legacy Half Marathon 2026, and the "Road To PB Program Tokyo Legacy Half Marathon 2026," aimed at members of the 'ONE TOKYO Official Club of the Tokyo Marathon Foundation' who aspire to achieve new personal bests.
*Please note that the campaign only grants entry rights, and participation fees for the event are to be covered by the participant.
New Balance aims to energize both runners and the event, not only on the race day but also in the lead-up through these campaigns and programs, further contributing to the spread of running culture.
New Balance Tokyo Challenge Entry Campaign Website
Event Outline
Date: Sunday, October 18, 2026 *Rain or shine
Venue: MUFG Stadium (National Stadium)
Organizer: Tokyo Marathon Foundation
Tokyo Legacy Half Marathon 2026 Official Website
New Balance Tokyo Challenge Entry Campaign
During the campaign period, 300 individuals will be selected by lottery from customers who purchase New Balance running products totaling 10,000 yen (tax included) or more at eligible stores, to receive "Tokyo Legacy Half Marathon 2026 Entry Rights."
*What are Tokyo Legacy Half Marathon 2026 Entry Rights?
These are rights to enter the Tokyo Legacy Half Marathon 2026 prior to general entry.
Please note that the participation fee for this event, 13,200 yen (tax included), will be borne separately by the customer. Entry rights will be confirmed upon completion of registration and payment of the participation fee within the designated period. If not completed within the designated period, the entry will be automatically canceled.
[Implementation Period]
May 1, 2026 (Friday) - May 18, 2026 (Monday) 23:59
[Eligible Products]
New Balance running wear and shoes
[Eligible Stores]
・New Balance Official Online Store: https://shop.newbalance.jp/
・New Balance Official Stores: https://company.newbalance.jp/store
Eligible stores: Harajuku, Run Hub Yoyogi Park, Shibuya Scramble Square, Ginza, Odaiba, Tamagawa Takashimaya S・C, Kichijoji, MARK IS Minatomirai, Cocoon City, Emiterasu Tokorozawa
・Sports specialty/mass retailers nationwide handling eligible NB products
Click here for a list of eligible stores
[Eligibility Criteria]
Customers who purchase New Balance running products totaling 10,000 yen (tax included) or more at eligible stores during the campaign period.
[Application Courses]
① Open Course: Open to anyone regardless of gender/running ability (100 winners by lottery)
② Women's Course: Female participants only (100 winners by lottery)
③ Debut Course: Limited to those who have never participated in a full or half marathon before (100 winners by lottery)
For more details, please check below:
New Balance Tokyo Challenge Entry Campaign website
■Inquiries regarding the campaign:
New Balance Tokyo Challenge Entry Campaign Secretariat
Email address: tlh2026-entrycampaign@fluss.co.jp
Secretariat operating period: May 1, 2026 (Friday) 10:00 - June 30, 2026 (Tuesday) 17:00
Reception hours: Weekdays 10:00-17:00 *Excluding Saturdays, Sundays, and public holidays
© Tokyo Marathon Foundation
Road To PB Program Tokyo Legacy Half Marathon 2026 (Personal Best Program)
Tokyo Marathon Foundation Official Club ONE TOKYO and New Balance Japan will organize the Tokyo Legacy Half Marathon.