New Balance Announces '2010', a Co-Designed Model with Streetwear Brand 'Liberaiders' and Sneaker Boutique 'UNIK'
New Balance Japan will release the latest model 'ABZORB 2010', jointly designed with Liberaiders and UNIK, on April 22. It features a retro silhouette combined with street and oriental cultural aesthetics.
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- 📰 Published: April 14, 2026 at 19:00
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New Balance Japan, Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Shinichi Kubota) announced the latest model 'ABZORB 2010', co-designed with streetwear brand Liberaiders and sneaker boutique UNIK. It will be on sale from Wednesday, April 22 at the New Balance Official Online Store, New Balance Harajuku, New Balance Shinsaibashi, and select other stores.
This model is based on the spirit of 'Walk Together, Bonded by True Friendship', weaving sincere bonds that transcend cities and generations. The raw spirit of street culture, the perspective of oriental exploration, and the classic sophistication of New Balance passed down for 120 years are fused, expressing the unspoken understanding and resonance fostered over a long time of walking together through footwear as a medium.
A truly valuable style does not follow passing trends but matures over time, taking on authenticity and warmth. This model by Liberaiders and UNIK is not merely an expression of aesthetics or craftsmanship, but a pair that tells the story of friendship, thoughts on origins, and the path walked together.
Valuing each passing year and respecting one another, the three parties, under shared values of 'quality' and 'authenticity', sublimate the connections born from the streets into deeper bonds over time.
This story traces back to 2008 in Dalian, China. UNIK placing New Balance shoes in its store for the first time was a modest yet solid first step that marked the beginning of a long-lasting relationship. As a long-time witness and supporter of street culture in China, UNIK has built a deep relationship of trust between the brand and the local community, always valuing an honest and grounded perspective.
Creator Mei Yong from Beijing moved to Tokyo in his early 20s with a strong passion for exploring street culture and design. Established in 2017 with the concepts of 'freedom' and 'exploration', Liberaiders is a brand that weaves oriental sensibilities into all its products. While expanding its activities worldwide, its cultural roots have always been the source of creation, continuing to present a unique oriental perspective to the global creative scene.
And New Balance is the presence that binds this friendship. With a 120-year history of shoemaking, New Balance became the place where two stories intersect.
This model follows the silhouette of New Balance's iconic retro running shoes. Based on dark grey suede and mesh, it features royal blue panels and a gradient color transitioning from pink to purple on the tongue. Housing vivid vitality within understated sophistication, it expresses the memories shared over years of friendship and the relationship that communicates without words.
The materials combine suede with highly breathable mesh, achieving comfortable all-day wear while preserving the retro charm of classic running shoes. The midsole is equipped with ABZORB cushioning technology, and combined with a vintage off-white sole, it provides stable cushioning trusted across eras.
Product Details
Sales Stores
Liberaiders Official Online Store https://liberaiders.jp/
New Balance Official Online Store https://shop.newbalance.jp/
New Balance Harajuku / 4-32-16 Jingumae, Shibuya-ku, Tokyo
New Balance Shinsaibashi / Maling Shinsaibashi Building, 1-4-18 Shinsaibashisuji, Chuo-ku, Osaka, Osaka Prefecture
▼ About New Balance
Headquartered in Boston, Massachusetts, New Balance's purpose since its founding in 1906 has been to empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 people globally and reported 2025 global sales of $9.2 billion. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, UK.
This model is based on the spirit of 'Walk Together, Bonded by True Friendship', weaving sincere bonds that transcend cities and generations. The raw spirit of street culture, the perspective of oriental exploration, and the classic sophistication of New Balance passed down for 120 years are fused, expressing the unspoken understanding and resonance fostered over a long time of walking together through footwear as a medium.
A truly valuable style does not follow passing trends but matures over time, taking on authenticity and warmth. This model by Liberaiders and UNIK is not merely an expression of aesthetics or craftsmanship, but a pair that tells the story of friendship, thoughts on origins, and the path walked together.
Valuing each passing year and respecting one another, the three parties, under shared values of 'quality' and 'authenticity', sublimate the connections born from the streets into deeper bonds over time.
This story traces back to 2008 in Dalian, China. UNIK placing New Balance shoes in its store for the first time was a modest yet solid first step that marked the beginning of a long-lasting relationship. As a long-time witness and supporter of street culture in China, UNIK has built a deep relationship of trust between the brand and the local community, always valuing an honest and grounded perspective.
Creator Mei Yong from Beijing moved to Tokyo in his early 20s with a strong passion for exploring street culture and design. Established in 2017 with the concepts of 'freedom' and 'exploration', Liberaiders is a brand that weaves oriental sensibilities into all its products. While expanding its activities worldwide, its cultural roots have always been the source of creation, continuing to present a unique oriental perspective to the global creative scene.
And New Balance is the presence that binds this friendship. With a 120-year history of shoemaking, New Balance became the place where two stories intersect.
This model follows the silhouette of New Balance's iconic retro running shoes. Based on dark grey suede and mesh, it features royal blue panels and a gradient color transitioning from pink to purple on the tongue. Housing vivid vitality within understated sophistication, it expresses the memories shared over years of friendship and the relationship that communicates without words.
The materials combine suede with highly breathable mesh, achieving comfortable all-day wear while preserving the retro charm of classic running shoes. The midsole is equipped with ABZORB cushioning technology, and combined with a vintage off-white sole, it provides stable cushioning trusted across eras.
Product Details
Sales Stores
Liberaiders Official Online Store https://liberaiders.jp/
New Balance Official Online Store https://shop.newbalance.jp/
New Balance Harajuku / 4-32-16 Jingumae, Shibuya-ku, Tokyo
New Balance Shinsaibashi / Maling Shinsaibashi Building, 1-4-18 Shinsaibashisuji, Chuo-ku, Osaka, Osaka Prefecture
▼ About New Balance
Headquartered in Boston, Massachusetts, New Balance's purpose since its founding in 1906 has been to empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 people globally and reported 2025 global sales of $9.2 billion. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, UK.