SHOPLIST, Operator of Trend E-Commerce Site 'Shoplist', Collaborates with Korean Urban Beauty Outlet 'OFF BEAUTY' to Launch K-Beauty Items in the Japanese Market

SHOPLIST Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kim YangSoo, hereinafter 'SHOPLIST'), operator of the latest trend e-commerce site 'Shoplist', announces a collaboration with Q&B International Co., Ltd., which operates the Korean urban beauty outlet 'OFF BEAUTY', to begin expanding K-Beauty items in the Japanese market.

Background: Growing K-Beauty Demand and SHOPLIST's Strategy In recent years, interest in K-Beauty (Korean cosmetics) has been extremely high in Japan, especially among younger generations, establishing it as a standard category. SHOPLIST has been expanding its Korean brand offerings, but to further diversify its lineup and strengthen its system to provide valuable products at reasonable prices, it has collaborated with 'OFF BEAUTY', which has a unique distribution model in South Korea.

Through this collaboration, SHOPLIST aims to accelerate its strategy of 'expanding the Korean content category' and provide Japanese consumers with the latest trend products quickly and at optimal prices.

About 'OFF BEAUTY' Brand Name: OFF BEAUTY Brand Introduction: 'OFF BEAUTY' is an urban beauty outlet platform operating in South Korea. It handles a wide range of beauty products, from Korean cosmetics to global brands. Brand URL: https://shop-list.com/women/brand/offbeauty/

Unique Distribution Model: Efficiently utilizes brands' excess and distribution inventory. Reasonable Prices: Offers high-quality products at accessible prices through unique procurement routes. Wide Lineup: Covers a variety of domestic and international brands, from skincare to makeup.

Value Provided by this Collaboration Provision of Products Entering Japan for the First Time Items carefully selected by 'OFF BEAUTY', which were previously difficult to obtain outside of South Korea, will now be easily purchasable in Japan through SHOPLIST.

Strengthening Competitiveness in the Beauty Category Leveraging the price competitiveness and product procurement power unique to an outlet platform, it will improve user satisfaction in the beauty category on SHOPLIST.

Development of Content Marketing Both companies will conduct joint promotions for the Japanese market and disseminate content through SNS, aiming to expand brand awareness and further revitalize the K-Beauty market.

Future Outlook SHOPLIST is breaking away from its traditional local orientation toward the domestic Japanese market and is focusing on a strategy to expand the Korean content category, centering on K-Beauty and K-Fashion. Moving forward, by creating strategic synergies with leading Korean platforms and brands such as 'OFF BEAUTY', it aims to increase annual transaction volume and grow into a leading fashion and beauty platform in Asia.

About SHOPLIST Inc. 'Shoplist' is an e-commerce site that launched its service in Japan in July 2012, growing into a platform with the 2nd to 3rd largest transaction volume in Japan. In addition to women's, men's, and kids' fashion, it provides a diverse category of products, including beauty and lifestyle goods, in a one-stop shop. Furthermore, it owns a 10,000-tsubo automated logistics center (SHOPLIST Logistics Center), boasting high competitiveness in terms of logistics infrastructure and operational efficiency. Moving forward, it will break away from its traditional local orientation for the Japanese domestic market, expand the Korean content category centering on K-Beauty and K-Fashion, and aim to achieve an annual transaction volume of over 30 billion yen.

[Inquiries regarding this release] SHOPLIST Inc. Public Relations Email: pr_ml@shoplist.com

Company Name: SHOPLIST Inc. Location: Ebisu East Bldg. 6F, 1-13-7 Hiroo, Shibuya-ku, Tokyo Established: March 14, 2018 Capital: 120 million yen (as of the end of March 2025) Business Content: Fashion mail order service