Global Cosmetic Brand 'SHEGLAM,' Operating in Over 150 Countries and Regions, Newly Opens on Latest Trend EC Site 'Shoplist'!
The global cosmetic brand 'SHEGLAM,' which operates in over 150 countries and regions, has newly opened on 'Shoplist,' a leading EC site for the latest trends operated by SHOPLIST Co., Ltd. SHEGLAM is popular among Gen Z and millennials for its high-quality makeup and innovative designs. This opening aims to strengthen Shoplist's recognition as a 'latest trend EC site' by enhancing its beauty category, which has high affinity with apparel, and expanding its approach to Gen Z.
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- 📰 Published: April 16, 2026 at 00:07
- 🔍 Collected: April 15, 2026 at 15:31
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SHOPLIST Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kim YangSoo; hereinafter 'SHOPLIST'), which operates the latest trend EC site 'Shoplist,' announced that the global cosmetic brand 'SHEGLAM,' operating in over 150 countries and regions, has newly opened on 'Shoplist.'
About 'SHEGLAM'
'SHEGLAM' is a global cosmetic brand operating in over 150 countries and regions. It is characterized by high-quality makeup, diverse product lines, and a rich variety of colors. Its commitment to creativity and innovation has earned it rapid popularity among Gen Z and millennials. Furthermore, prioritizing customer health and safety, it provides innovative beauty products, achieving the highest quality in all formulations.
Under the concept of 'Luxury Beauty for Everyone' (best cosmetics at surprising prices), it has gained explosive popularity, especially on social media, since its launch in 2019.
Purpose of 'SHEGLAM's' Opening
The new opening on Shoplist has two main objectives:
1. To further strengthen recognition as a 'latest trend EC site' beyond the traditional framework of a fashion e-commerce site. By enhancing the beauty category, which has high affinity with apparel, we aim to evolve into a platform that provides all aspects of daily beauty in one stop.
2. To expand the approach to Gen Z, who are extremely sensitive to trends. SHEGLAM embodies values important to young people today, such as its commitment to 'cruelty-free' practices (no animal testing) and innovative packaging designs that make you want to film them.
SHEGLAM combines professional-grade quality with exciting designs, bringing 'new makeup fun' to Shoplist users. We want to create a place where people can freely express their unique style, changing their makeup as freely as they choose their clothes, according to their mood.
Click here for 'SHEGLAM'
About 'Shoplist'
'Shoplist' is an EC site that launched its service in Japan in July 2012 and has grown into a platform with a transaction volume ranking 2nd to 3rd in Japan. It offers a wide range of products in various categories, including women's, men's, and kids' fashion, as well as beauty and lifestyle goods, all in one stop. It owns a 10,000-tsubo automated logistics center (SHOPLIST Logistics Center), boasting high competitiveness in logistics infrastructure and operational efficiency. Moving forward, it aims to break away from its traditional Japan-centric local focus, expand its Korean content categories, mainly K-Beauty and K-Fashion, and achieve an annual transaction volume of over 30 billion yen.
[Inquiries regarding this release]
SHOPLIST Co., Ltd. Public Relations
Email: pr_ml@shoplist.com
Company Name: SHOPLIST Co., Ltd.
Location: Ebisu East Building 6F, 1-13-7 Hiroo, Shibuya-ku, Tokyo
Established: March 14, 2018
Capital: 120 million yen (as of end of March 2025)
Business Activities: Planning, development, and operation of the latest trend EC site 'Shoplist'
About 'SHEGLAM'
'SHEGLAM' is a global cosmetic brand operating in over 150 countries and regions. It is characterized by high-quality makeup, diverse product lines, and a rich variety of colors. Its commitment to creativity and innovation has earned it rapid popularity among Gen Z and millennials. Furthermore, prioritizing customer health and safety, it provides innovative beauty products, achieving the highest quality in all formulations.
Under the concept of 'Luxury Beauty for Everyone' (best cosmetics at surprising prices), it has gained explosive popularity, especially on social media, since its launch in 2019.
Purpose of 'SHEGLAM's' Opening
The new opening on Shoplist has two main objectives:
1. To further strengthen recognition as a 'latest trend EC site' beyond the traditional framework of a fashion e-commerce site. By enhancing the beauty category, which has high affinity with apparel, we aim to evolve into a platform that provides all aspects of daily beauty in one stop.
2. To expand the approach to Gen Z, who are extremely sensitive to trends. SHEGLAM embodies values important to young people today, such as its commitment to 'cruelty-free' practices (no animal testing) and innovative packaging designs that make you want to film them.
SHEGLAM combines professional-grade quality with exciting designs, bringing 'new makeup fun' to Shoplist users. We want to create a place where people can freely express their unique style, changing their makeup as freely as they choose their clothes, according to their mood.
Click here for 'SHEGLAM'
About 'Shoplist'
'Shoplist' is an EC site that launched its service in Japan in July 2012 and has grown into a platform with a transaction volume ranking 2nd to 3rd in Japan. It offers a wide range of products in various categories, including women's, men's, and kids' fashion, as well as beauty and lifestyle goods, all in one stop. It owns a 10,000-tsubo automated logistics center (SHOPLIST Logistics Center), boasting high competitiveness in logistics infrastructure and operational efficiency. Moving forward, it aims to break away from its traditional Japan-centric local focus, expand its Korean content categories, mainly K-Beauty and K-Fashion, and achieve an annual transaction volume of over 30 billion yen.
[Inquiries regarding this release]
SHOPLIST Co., Ltd. Public Relations
Email: pr_ml@shoplist.com
Company Name: SHOPLIST Co., Ltd.
Location: Ebisu East Building 6F, 1-13-7 Hiroo, Shibuya-ku, Tokyo
Established: March 14, 2018
Capital: 120 million yen (as of end of March 2025)
Business Activities: Planning, development, and operation of the latest trend EC site 'Shoplist'
FAQ
What kind of brand is 'SHEGLAM'?
'SHEGLAM' is a global cosmetic brand operating in over 150 countries and regions, characterized by high-quality makeup, diverse product lines, and a rich variety of colors. It is popular among Gen Z and millennials, and its commitment to cruelty-free practices and innovative packaging designs are also highly regarded.
What kind of EC site is 'Shoplist'?
'Shoplist' is an EC site that launched its service in Japan in July 2012, offering a wide range of products in various categories, including women's, men's, and kids' fashion, as well as beauty and lifestyle goods, all in one stop. It boasts a transaction volume ranking 2nd to 3rd in Japan and aims to expand its Korean content categories, such as K-Beauty and K-Fashion, to achieve an annual transaction volume of over 30 billion yen.