Tou Kewpie Establishes "Caring for Your Precious Self" as Its Purpose, Aiming for a Society That Cherishes Oneself and Others
Tou Kewpie, a group company of Kewpie Corporation and operator of the official online shop "Kewpie Wellness," has established its corporate purpose statement: "Caring for your precious self." This purpose redefines the company's social significance and promises to customers, building upon its long-held brand statement "Living carefully and beautifully." It aims to foster a society where individuals and those around them are cherished, by supporting physical and mental wellness through products and services.
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- 📰 Published: April 9, 2026 at 19:00
- 🔍 Collected: April 9, 2026 at 10:30
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Tou Kewpie Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Kazumasa Tanikawa), a group company of Kewpie Corporation and operator of the official Kewpie Group online shop "Kewpie Wellness," has established its corporate purpose statement: "Caring for your precious self."
This purpose redefines the company's social significance and promises to customers, building upon the values of its long-held brand statement, "Living carefully and beautifully."
## Background and Vision for Formulation
Tou Kewpie's vision of a "wellness lifestyle" is not merely about being healthy, but about caring for one's mind and body, sometimes pausing, and living each day carefully and positively.
Tou Kewpie Co., Ltd. has, until now, supported customers' lives through products that leverage Kewpie Corporation's unique technologies, such as hyaluronic acid and acetic acid bacteria. Furthermore, under the brand statement "Living carefully and beautifully," it has aimed to be a healthcare partner that supports customers in drawing out their inherent health and nurturing natural beauty from both within and without.
Now, taking this value a step further, the purpose statement "Caring for your precious self" has been articulated as a promise the company must fulfill to society.
The "you" in this statement extends not only to the customers themselves but also to their families and loved ones. Caring for oneself leads to caring for others.
As a presence that supports this chain, we will deliver products and services that care for our customers in terms of health and beauty.
## Purpose Statement
### "Caring for your precious self."
We believe that wellness is not merely about being healthy, but about living positively while caring for one's mind and body.
We recognize the value in the act of "caring" itself, which often gets postponed in busy daily life. With these words, we express our desire to be a presence that supports both oneself and precious others.
## Future Initiatives
Under this purpose, Kewpie Wellness will promote the following initiatives through reliable products and services, centered on the idea that "true beauty comes from health."
- **Product Development Supporting Health and Beauty from Within and Without**
We will promote product development that fundamentally supports mental and physical health, utilizing Kewpie Co., Ltd.'s unique technologies such as hyaluronic acid and acetic acid bacteria, with evidence-based ingredients and molecular-level design.
- **Strengthening Information Dissemination to Foster "Caring Habits"**
We will continuously disseminate accurate health and beauty information through columns, owned media, social media, as well as promotional materials like flyers and various advertisements, aiming to spread "caring habits."
- **Deepening Relationships with Customers**
We will strengthen continuous relationship building with customers by creating opportunities for two-way communication and a sense of connection.
Through these efforts, we aim to naturally embed the choice of "caring" into daily life.
This purpose redefines the company's social significance and promises to customers, building upon the values of its long-held brand statement, "Living carefully and beautifully."
## Background and Vision for Formulation
Tou Kewpie's vision of a "wellness lifestyle" is not merely about being healthy, but about caring for one's mind and body, sometimes pausing, and living each day carefully and positively.
Tou Kewpie Co., Ltd. has, until now, supported customers' lives through products that leverage Kewpie Corporation's unique technologies, such as hyaluronic acid and acetic acid bacteria. Furthermore, under the brand statement "Living carefully and beautifully," it has aimed to be a healthcare partner that supports customers in drawing out their inherent health and nurturing natural beauty from both within and without.
Now, taking this value a step further, the purpose statement "Caring for your precious self" has been articulated as a promise the company must fulfill to society.
The "you" in this statement extends not only to the customers themselves but also to their families and loved ones. Caring for oneself leads to caring for others.
As a presence that supports this chain, we will deliver products and services that care for our customers in terms of health and beauty.
## Purpose Statement
### "Caring for your precious self."
We believe that wellness is not merely about being healthy, but about living positively while caring for one's mind and body.
We recognize the value in the act of "caring" itself, which often gets postponed in busy daily life. With these words, we express our desire to be a presence that supports both oneself and precious others.
## Future Initiatives
Under this purpose, Kewpie Wellness will promote the following initiatives through reliable products and services, centered on the idea that "true beauty comes from health."
- **Product Development Supporting Health and Beauty from Within and Without**
We will promote product development that fundamentally supports mental and physical health, utilizing Kewpie Co., Ltd.'s unique technologies such as hyaluronic acid and acetic acid bacteria, with evidence-based ingredients and molecular-level design.
- **Strengthening Information Dissemination to Foster "Caring Habits"**
We will continuously disseminate accurate health and beauty information through columns, owned media, social media, as well as promotional materials like flyers and various advertisements, aiming to spread "caring habits."
- **Deepening Relationships with Customers**
We will strengthen continuous relationship building with customers by creating opportunities for two-way communication and a sense of connection.
Through these efforts, we aim to naturally embed the choice of "caring" into daily life.