While many women idealize "living carefully and beautifully," fewer than 60% actually practice it. The biggest barrier is "peace of mind"──A survey on lifestyle awareness to reconsider for a new life.
A survey by TOH-Q.P. Co., Ltd. revealed that 100% of women idealize "living carefully and beautifully," but only 57.3% feel they are actually practicing it. The primary obstacle is a "lack of peace of mind" (68.9%), which is closely linked to skin condition. The study suggests that daily habits of self-care, particularly focusing on skin health, are key to achieving an ideal lifestyle, especially during new beginnings in spring.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:30
- 🤖 AI Analyzed: April 17, 2026 at 22:07 (367h 37m after Collected)
TOH-Q.P. Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Kazumasa Tanigawa), a group company of Kewpie Corporation that operates "Kewpie Wellness," the official online store of the Kewpie Group, conducted a survey on awareness of "living carefully and beautifully," which is also its brand statement, targeting members of "Holland Village Members' Club," Japan's largest online salon for women.
The results revealed that while many women idealize "living carefully and beautifully," fewer than 60% feel they are actually able to practice it. The biggest factor hindering a "careful lifestyle" was "lack of peace of mind" (68.9%), and it was also found that this state is closely related to skin condition.
This survey suggests that in spring, when people want to start "a new self" and embark on a new life, the hint to achieving an ideal lifestyle lies in familiar daily habits that help one to compose oneself.
■Survey Results Topics
・100% of women want to "live carefully," but only 57.3% practice it.
While 100% responded that they want to "live carefully," only 57.3% felt they were able to practice it, highlighting a gap between ideal and reality.
・The biggest barrier to practice is "lack of peace of mind."
"Unable to have peace of mind due to busyness and daily tasks" was the most common at 68.9%, followed by "lack of time" at 43.5%.
・Disruptions in daily life first appear on the "skin."
60.4% reported feeling unwell with their "skin condition." "Lack of sleep" was 42.7%, and "depressed mood" was 32.5%, indicating that skin is the earliest indicator of life's disruptions.
・Moments of feeling "able to live carefully" involve actions of caring for oneself and others.
"Kindness to those around me" was the most common at 59.6%. This was followed by "taking a leisurely bath" at 55.4%, and "careful skincare" at 48.4%, with actions of caring for oneself and others ranking high.
・Improving skin condition is the first step to living carefully.
Approximately 94% responded that "skin condition is important." It was suggested that skin condition is a factor supporting one's feelings and daily sense of fulfillment.
■Survey Overview
Survey Period: December 2025 - February 2026 (3 months)
Number of Participants: A total of 1,237 people (1st month: 286 people, 2nd month: 379 people, 3rd month: 572 people)
Demographics: Female members of HollandVillage Members' Club (primarily in their 20s to 50s)
Survey Method: Internet survey (Google Forms)
■Detailed Survey Results
Q1. Do you want to "live carefully and beautifully"?
87.1% answered "strongly agree" and 12.9% answered "somewhat agree," revealing that 100% of respondents have this ideal.
It can be inferred that for many women, the value of "living carefully and beautifully" is deeply ingrained as an ideal and is recognized as an important theme in their daily lives.
Q2. Do you currently feel that you are "living carefully and beautifully"?
Combining "strongly feel" (12.9%) and "somewhat feel" (44.4%) only reached 57.3%, indicating a significant gap between ideal and reality.
Despite holding ideals, only a limited number of people feel they are actually able to practice them in their daily lives, highlighting the struggles of modern women.
Q3. What do you think are the main difficulties or barriers to practicing "living carefully and beautifully"?
The top answer was "busy with daily tasks and unable to have peace of mind" (68.9%), followed by "lack of time" (43.5%).
It became clear that the biggest factor hindering the practice of "living carefully and beautifully" is not time, but a lack of peace of mind, revealing that one's mental condition also affects daily life and quality of life.
Q4. When you feel your life is disrupted, what part of your body or mind first experiences discomfort or abnormality?
"Skin condition" (60.4%) was the most common, surpassing "lack of sleep" (42.7%), "messy room" (39.3%), and "depressed mood" (32.5%).
It was shown that disruptions in daily life tend to first appear on the "skin," indicating that skin serves as a barometer reflecting one's physical and mental condition.
Furthermore, in addition to disruptions in lifestyle and daily living, changes such as depressed mood are also observed, suggesting that skin, lifestyle, and feelings mutually influence each other.
Q5. When do you feel "I lived carefully today"? What actions did you take?
"Being kind to family and those around me" (59.6%) was the most common. This was followed by "being able to spend time on my hobbies" (55.4%), "taking a leisurely bath" (55.4%), and "doing morning skincare carefully" (48.4%).
It was found that a "careful lifestyle" is not something special, but rather a realization accumulated through daily actions of caring for oneself and others.
Q6. How important do you think "improving skin condition" is for "living carefully"?
"Very important" was 94.4%, and "somewhat important" was 5.6%, with all respondents answering that skin condition is important.
It became clear that skin condition goes beyond mere beauty and is an important factor supporting one's mental state and satisfaction with daily life.
■Summary
This survey revealed that while the value of "living carefully and beautifully" is widely embraced by many women, its practice is challenged by a "lack of peace of mind."
It also showed that disruptions in daily life first appear on the "skin," and that skin condition is closely related to one's feelings, actions, and quality of life.
From the results of this survey, it can be said that to practice "living carefully and beautifully," the key is to first take care of oneself and regain peace of mind, and that familiar habits such as improving skin condition and daily life can be the starting point.
Under the brand statement of "living carefully and beautifully," Kewpie Wellness not only sells supplements and skincare products but also supports individuals in living a positive life by taking care of their health and beauty through information dissemination via columns, owned media, and social media, as well as communication with customers.
〈Product Inquiries〉
TOH-Q.P. Co., Ltd.
Inquiry Form: https://shop.kewpiewellness.com/shop/faq#contactform
■About TOH-Q.P. Co., Ltd.
TOH-Q.P. Co., Ltd. is a group company of Kewpie Corporation. It operates "Kewpie Wellness," the official online store that sells supplements and skincare products developed by Kewpie Corporation. It offers reliable products with evidence from many years of research, utilizing technologies and materials held by the Kewpie Group, such as hyaluronic acid and acetic acid bacteria. Kewpie Wellness aims to be a healthcare partner for customers, helping each individual bring out their inherent health and create natural beauty from both inside and out, under the brand statement of "living carefully and beautifully."
■Kewpie Wellness Official Instagram: https://www.instagram.com/kewpiewellness.official/