Kewpie Wellness Envisions "Living Carefully and Beautifully" and Beyond—Aiming to Create a Society That Cares for You

## Kewpie Wellness Envisions "Living Carefully and Beautifully" and Beyond—Aiming to Create a Society That Cares for You

TO-Kewpie Corporation, a group company of Kewpie Corporation, operates "Kewpie Wellness," the official online shop of the Kewpie Group. The company supports "April Dream," a project aiming to make April 1st a day for sharing dreams.

This press release represents the dream of "TO-Kewpie Corporation." We participate in April Dream with passion, based on the brand philosophy and initiatives of "Kewpie Wellness," which we operate.

## Our Dream

"Living carefully and beautifully." We want to care for you, who are precious.

To create a society where "caring" is commonplace, and to realize a world where everyone can "live carefully and beautifully."

## Our Vision Behind This Dream

Under the brand statement "Living carefully and beautifully," Kewpie Wellness has been close to people's daily lives not only by providing supplements and skincare products but also through information dissemination and customer communication.

Our purpose statement is "to care for you, who are precious."
We aspire to be a company that increases, supports, and cares for people who live carefully and beautifully. With this vision, we conduct our business.

However, in modern society, due to busyness and environmental changes, self-care often gets postponed, and maintaining mental and physical balance can be challenging.
That is why we aim to be a company that supports and encourages those who spend their days proactively, carefully, and by caring for themselves, through our supplements and skincare products.

## What Kewpie Wellness Aims For

We leverage Kewpie Corporation's long-standing research and unique technologies, such as hyaluronic acid and acetic acid bacteria, to develop products that create natural beauty from both inside and outside the body.
Furthermore, we have been disseminating accurate health and beauty information through columns, owned media, and social media, and have built continuous relationships with customers through mail order.
Through these initiatives, we support each individual in caring for themselves, maintaining their health and beauty, and living a proactive life.
We aim to create a daily life where "caring" continues naturally, and this accumulation spreads throughout society.

## "We want to create a society that cares for you, who are precious."

A society where everyone can naturally "care" for themselves in their daily lives, rather than putting themselves last.
Incorporating supplements and maintaining skin with skincare are choices for self-care. Small acts of caring eventually become habits, and those habits gradually change one's way of life for the better.
By expanding this circle, we will realize a society where caring for oneself and those around us becomes commonplace.

## About April Dream

"April Dream" is a project advocated by PR TIMES, born from the desire to make April 1st a day to send out "dreams" instead of "lies," creating a future full of dreams.
It is expanding as an initiative where companies and individuals share their dreams and aspirations, broadening the circle of empathy and support, and leading to the realization of dreams.

Through this opportunity, Kewpie Wellness will share its vision for the future with many people, and while increasing and supporting those who live carefully and beautifully, we will work towards realizing a "society where caring is commonplace."

Our dream will be displayed not only on a special website but also on the signage of the Yamanote Line's "Dream Train." Various dreams gathered from all over Japan will be broadcast. Please look for our dream when you ride the train. For details, please see https://prtimes.jp/main/html/rd/p/000001636.000000112.html.

Look forward to various dream information being updated sequentially on the special website!
Special website: https://aprildream.jp/

## About TO-Kewpie Corporation

TO-Kewpie Corporation is a group company of Kewpie Corporation. It operates "Kewpie Wellness," the official online shop that sells supplements and skincare products developed by Kewpie Corporation. We offer reliable products with evidence from years of research, utilizing technologies and materials owned by the Kewpie Group, such as hyaluronic acid and acetic acid bacteria. Kewpie Wellness aims to be a healthcare partner for customers, helping each individual bring out their inherent health and create natural beauty from both inside and outside the body, under the brand statement "Living carefully and beautifully."

Kewpie Wellness Official Instagram: https://www.instagram.com/kewpiewellness.official/

Click here for Kewpie Wellness