Many Women Idealize 'Living Gracefully and Beautifully,' Yet Fewer Than 60% Practice It. The Biggest Barrier is 'Peace of Mind'—A Survey on Lifestyle Awareness for New Beginnings

Tou-Q.P. Co., Ltd., a group company of Kewpie Corporation that operates the official Kewpie Group online store 'Kewpie Wellness,' (Headquarters: Shibuya-ku, Tokyo; President: Kazumasa Tanikawa) conducted a survey on awareness of 'living gracefully and beautifully,' which is also its brand statement, targeting members of 'Holland Village Members' Club,' one of Japan's largest online salons for women.

The results revealed that while many women idealize 'living gracefully and beautifully,' fewer than 60% feel they actually practice it. The biggest factor hindering a 'graceful lifestyle' was 'lack of peace of mind' (68.9%), and it was also found that this state is closely related to skin condition.

This survey suggests that in spring, a time when people want to start 'a new self' and embark on new beginnings, the hint to achieving an ideal lifestyle lies in familiar daily habits that help one to get organized.

■Survey Overview

Survey Period: December 2025 - February 2026 (3 months)

Number of Participants: Total 1,237 people (1st month: 286 people, 2nd month: 379 people, 3rd month: 572 people)

Demographics: Female members of Holland Village Members' Club (primarily in their 20s to 50s)

Survey Method: Internet survey (Google Forms)

■Detailed Survey Results

Q1. Do you want to 'live gracefully and beautifully'?

87.1% answered 'strongly agree' and 12.9% answered 'somewhat agree,' revealing that 100% of respondents have this ideal.

It can be inferred that the value of 'living gracefully and beautifully' is deeply ingrained as an ideal for many women and is recognized as an important theme in their daily lives.

Q2. Do you currently feel that you are 'living gracefully and beautifully'?

Even combining 'strongly feel' (12.9%) and 'somewhat feel' (44.4%), the total was only 57.3%, indicating a significant gap between ideal and reality.

Despite holding ideals, only a limited number of people feel they are actually practicing them in their daily lives, highlighting the struggles of modern women.

Q3. What do you think are the main difficulties or 'barriers' to practicing 'living gracefully and beautifully'?

The top answer was 'being busy and overwhelmed by daily tasks, unable to have peace of mind' (68.9%), followed by 'lack of time' (43.5%).

It became clear that the biggest factor hindering the practice of 'living gracefully and beautifully' is not time, but rather a lack of peace of mind, revealing that one's mental condition affects daily life and quality of life.

Q4. When you feel your lifestyle is disrupted, which part do you primarily feel discomfort or abnormality in first?

'Skin condition' (60.4%) was the most common answer, surpassing 'lack of sleep' (42.7%), 'messy room' (39.3%), and 'depressed mood' (32.5%).

Lifestyle disruptions tend to first appear on the 'skin,' indicating that the skin serves as a barometer reflecting one's physical and mental condition.

Furthermore, in addition to disruptions in lifestyle habits and daily life itself, changes such as depressed mood are also observed, suggesting that skin, lifestyle, and feelings mutually influence each other.

Q5. When do you feel, 'I lived gracefully today,' what kind of actions were you able to take?

'Being kind to family and others' (59.6%) was the most common. This was followed by 'being able to spend time on things I like' (55.4%), 'taking a relaxing bath' (55.4%), and 'doing morning skincare diligently' (48.4%).

It was found that a 'graceful lifestyle' is not something special, but rather is felt through the accumulation of daily actions of caring for oneself and others.

Q6. How important do you think 'having well-maintained skin' is for 'living gracefully'?
94.4% answered 'very important' and 5.6% answered 'somewhat important,' with all respondents considering skin condition important.

It became clear that skin condition transcends the realm of mere beauty and is an important factor supporting one's mental state and satisfaction with daily life.

■Summary

This survey revealed that while the value of 'living gracefully and beautifully' is widely embraced by many women, there is a challenge of 'lack of peace of mind' in its practice.

It also showed that lifestyle disruptions first appear on the 'skin,' and that skin condition is closely related to one's feelings, actions, and quality of life.

From the results of this survey, it can be said that to practice 'living gracefully and beautifully,' the key is to first take care of oneself and regain peace of mind, and that familiar habits such as organizing one's skin condition and lifestyle can be the starting point.

Under the brand statement of 'living gracefully and beautifully,' Kewpie Wellness not only sells supplements and skincare products but also supports individuals in leading positive lives by taking care of their health and beauty from both inside and out, through information dissemination via columns, owned media, and social media, as well as communication with customers.

〈Contact for product inquiries〉

Tou-Q.P. Co., Ltd.

Inquiry form: https://shop.kewpiewellness.com/shop/faq#contactform

■About Tou-Q.P. Co., Ltd.

Tou-Q.P. Co., Ltd. is a group company of Kewpie Corporation. It operates 'Kewpie Wellness,' the official online store that sells supplements and skincare products developed by Kewpie Corporation. It offers reliable products with long-standing research evidence, utilizing technologies and materials held by the Kewpie Group, such as hyaluronic acid and acetic acid bacteria. Under the brand statement of 'living gracefully and beautifully,' Kewpie Wellness aims to be a healthcare partner for customers, helping each individual bring out their inherent health and create natural beauty from both inside and out.

■Kewpie Wellness Official Instagram: https://www.instagram.com/kewpiewellness.official/