Beyond Kewpie Wellness's Vision of 'Living Carefully and Beautifully' – Creating a Society That Cares for You, Who Are Important

Tou-Kewpie Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Kazumasa Tanigawa), a group company of Kewpie Corporation and operator of the official Kewpie Group online store 'Kewpie Wellness,' supports 'April Dream,' a project aiming to make April 1st a day for sharing dreams.

This press release represents the dream of 'Tou-Kewpie Co., Ltd.' We are participating in April Dream with deep commitment, based on the brand philosophy and initiatives of 'Kewpie Wellness,' which we operate.

■Our Dream

'Living Carefully and Beautifully.' We want to care for you, who are important.

To create a society where 'caring' is natural, and to realize a world where everyone can 'live carefully and beautifully.'

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■The Vision Behind This Dream

Under the brand statement 'Living Carefully and Beautifully,' Kewpie Wellness has not only provided supplements and skincare products but has also stayed close to people's daily lives through information dissemination and customer communication.

Our purpose statement is 'to care for you, who are important.'

We aspire to be a company that increases, supports, and cares for people who live carefully and beautifully. With this vision, we are developing our business.

However, in modern society, due to busyness and environmental changes, self-care often gets postponed, and it is not uncommon for people to find it difficult to maintain a balance between mind and body.

That is why we aim to be a company that supports and stands by people who spend their days positively, carefully, and caring for themselves, through our supplements and skincare products.

■What Kewpie Wellness Aims For

We leverage the research and unique technologies in hyaluronic acid and acetic acid bacteria that Kewpie Corporation has cultivated over many years to develop products that create natural beauty from both inside and outside the body.

Furthermore, we have disseminated accurate health and beauty information through columns, owned media, and social media, and have built continuous relationships with customers through mail order.

Through these initiatives, we support each individual in caring for themselves, maintaining their health and beauty, and living a positive life.

And we aim to create a daily life where 'caring' naturally continues, and for this accumulation to spread throughout society.

■'We want to create a society that cares for you, who are important.'

Towards a society where everyone can naturally 'care' for themselves in their daily lives, instead of putting themselves last.

Taking supplements and maintaining skin with skincare are both choices for self-care. Small acts of care eventually become habits, and those habits gradually change one's way of life for the better.

And as this circle expands, we will realize a society where caring for oneself and those around us becomes commonplace.

■About April Dream

'April Dream' is a project advocated by PR TIMES, with the desire to create a future full of dreams by sharing 'dreams' instead of 'lies' on April 1st.

It is spreading as an initiative where companies and individuals share their dreams and aspirations, expanding circles of empathy and support, and leading to the realization of those dreams.

Through this opportunity, Kewpie Wellness will share its vision for the future with many people, and will work towards realizing a 'society where caring is natural' by increasing and supporting those who live carefully and beautifully.

Our dream will be displayed not only on a special website but also on the signage of the Yamanote Line 'Dream Train.' Various dreams gathered from all over Japan will be shared. Please look for our dream when you ride the train. For details, please see here.

Please look forward to various dream information being updated sequentially on the special website!

Special website: https://aprildream.jp/

■About Tou-Kewpie Co., Ltd.

Tou-Kewpie Co., Ltd. is a group company of Kewpie Corporation. It operates the official online store 'Kewpie Wellness,' which sells supplements and skincare products developed by Kewpie Corporation. Utilizing technologies and materials owned by the Kewpie Group, such as hyaluronic acid and acetic acid bacteria, it offers reliable products backed by many years of research and evidence. With 'Living Carefully and Beautifully' as its brand statement, Kewpie Wellness aims to be a healthcare partner for customers, helping each individual bring out their inherent health and create natural beauty from both inside and outside the body.

■Kewpie Wellness Official Instagram: https://www.instagram.com/kewpiewellness.official/