A cool, stuffy-free shaping bra. Effortlessly solves the problem of 'sweating inside your bra in summer'! New colors introduced for the overwhelmingly light and thin non-padded style 'SELFIT BRA', achieving a natural bust lift despite the braless feel
HEAVEN Japan has released new black and beige colors for their extremely light and thin 'SELFIT BRA' on April 14. It solves the challenges of non-padded bras, offering both comfort against summer sweat and natural shaping.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:18
- 🔍 Collected: April 15, 2026 at 12:01
- 🤖 AI Analyzed: April 19, 2026 at 07:33 (91h 32m after Collected)
HEAVEN Japan Co., Ltd. (Location: Kawachinagano City, Osaka Prefecture; Representative Director: Takashi Matsuda), which develops and sells 'proper underwear®' that caters to the mind and body of each individual woman, began selling new colors, black and beige, of the non-padded style 'SELFIT BRA' on its online shop on April 14. This bra is gaining popularity as a summer bra due to its overwhelming lightness and thinness.
As the trend towards naturalness grows, non-padded bras (*) have high design quality and are popular as lingerie. However, non-padded bras, which lack pads to beautifully show the bustline and envelop the bust only in lace, had issues such as the natural bustline being easily exposed, the bust top easily showing through, and the breasts appearing to sag.
'SELFIT BRA' resolves the issues of conventional non-padded bras through ingenious brassiere structure and design. Despite its light and comfortable fit, it allows the bustline to look naturally beautiful. Furthermore, its overwhelming thinness makes it very cool, effortlessly solving the 'summer sweat problem' of sweating inside the bra due to heat and humidity. It is the perfect bra for those who want to show a beautiful silhouette with a shaping brassiere but are concerned about sweat and heat rash.
Overwhelmingly light and thin, very cool and quick-drying. 'SELFIT BRA' is recommended for summer extreme heat and sweat countermeasures. Its features are the following four:
Extremely thin, preventing heat buildup for comfort. A sense of liberating lightness.
'SELFIT BRA' uses light fabric for both the cups and the back belt. It is highly breathable and perfect for the coming season when sweating and heat rash are common.
Thin, light, and very compact when folded. Since it is not bulky when stored, it is also perfect as a bra to take on trips. The quick-drying feature, where it dries by the next day if washed at the destination, is also a nice point.
Firmly holds underarm fat while maintaining a sense of design
By tweaking the design, it achieves the naturally beautiful silhouette of the bust even though it is a lace cup. A double-layered power net is applied to the sides, and the high underarm design firmly holds underarm fat. Just wearing it gives a clean impression. It also smoothly eliminates the bothersome bumps on the back during the season of lighter clothing!
A clever twist in design. Resolves the disadvantages of non-padded bras.
Because 'SELFIT BRA' has no pads, it provides a more comfortable and easy fit while creating a natural silhouette. Marquisette supports the bust, suppresses spreading, and three-dimensional draping naturally and beautifully shapes the bust. Pads are used only at the top part inside the cup, so there is no worry about the bust top showing through.
A meticulous fit pursuing comfort
A uniquely developed 3D wire fits along the body line, reducing the hit and pain of the wire.
It is designed to make it hard to feel stress even when worn for a long time. Furthermore, it is meticulously focused on comfort down to the details, such as a thicker strap considering the burden on the shoulders, and printed washing instructions that are less likely to itch.
Two new basic colors that are easy to use even with light clothing are introduced
Two new basic colors, black, which is easy to use without worrying even in the season of light clothing, and beige, which is less likely to show through clothes, are introduced. Precisely because spring and summer are seasons for light clothing and sweating, colors that can be worn comfortably are offered. Responding to requests from many customers, it is a long-awaited release.
HEAVEN Japan's underwear, which fulfills all the commitments of 'comfortable fit', 'function to shape the bust', and 'three-dimensional effect when wearing clothes', is packed everywhere with the knowledge of pattern makers who have continued making underwear for over 45 years. We repeatedly prototype and have staff try them on, delivering only products we are satisfied with.
We will continue to stay close to the physical concerns of each individual through proper underwear® tailored to women's lifestyles.
*A non-padded bra is a bra without pads that wraps the bust only in lace.
■ Product Information
Product Name: SELFIT BRA
Price: 7,480 yen (tax included)
Size: Cups C-D, Under 65-80 cm
Cups E-K, Under 65-90 cm
Colors: Beige, Black, Ice Blue, Gray
Page URL: https://shop.heaven-jp.co.jp/products/3206-be
*Matching shorts are sold separately.
Standard Shorts
Price: 2,200 yen (tax included)
Size: M, L, LL
Colors: Beige, Black, Ice Blue, Gray
As the trend towards naturalness grows, non-padded bras (*) have high design quality and are popular as lingerie. However, non-padded bras, which lack pads to beautifully show the bustline and envelop the bust only in lace, had issues such as the natural bustline being easily exposed, the bust top easily showing through, and the breasts appearing to sag.
'SELFIT BRA' resolves the issues of conventional non-padded bras through ingenious brassiere structure and design. Despite its light and comfortable fit, it allows the bustline to look naturally beautiful. Furthermore, its overwhelming thinness makes it very cool, effortlessly solving the 'summer sweat problem' of sweating inside the bra due to heat and humidity. It is the perfect bra for those who want to show a beautiful silhouette with a shaping brassiere but are concerned about sweat and heat rash.
Overwhelmingly light and thin, very cool and quick-drying. 'SELFIT BRA' is recommended for summer extreme heat and sweat countermeasures. Its features are the following four:
Extremely thin, preventing heat buildup for comfort. A sense of liberating lightness.
'SELFIT BRA' uses light fabric for both the cups and the back belt. It is highly breathable and perfect for the coming season when sweating and heat rash are common.
Thin, light, and very compact when folded. Since it is not bulky when stored, it is also perfect as a bra to take on trips. The quick-drying feature, where it dries by the next day if washed at the destination, is also a nice point.
Firmly holds underarm fat while maintaining a sense of design
By tweaking the design, it achieves the naturally beautiful silhouette of the bust even though it is a lace cup. A double-layered power net is applied to the sides, and the high underarm design firmly holds underarm fat. Just wearing it gives a clean impression. It also smoothly eliminates the bothersome bumps on the back during the season of lighter clothing!
A clever twist in design. Resolves the disadvantages of non-padded bras.
Because 'SELFIT BRA' has no pads, it provides a more comfortable and easy fit while creating a natural silhouette. Marquisette supports the bust, suppresses spreading, and three-dimensional draping naturally and beautifully shapes the bust. Pads are used only at the top part inside the cup, so there is no worry about the bust top showing through.
A meticulous fit pursuing comfort
A uniquely developed 3D wire fits along the body line, reducing the hit and pain of the wire.
It is designed to make it hard to feel stress even when worn for a long time. Furthermore, it is meticulously focused on comfort down to the details, such as a thicker strap considering the burden on the shoulders, and printed washing instructions that are less likely to itch.
Two new basic colors that are easy to use even with light clothing are introduced
Two new basic colors, black, which is easy to use without worrying even in the season of light clothing, and beige, which is less likely to show through clothes, are introduced. Precisely because spring and summer are seasons for light clothing and sweating, colors that can be worn comfortably are offered. Responding to requests from many customers, it is a long-awaited release.
HEAVEN Japan's underwear, which fulfills all the commitments of 'comfortable fit', 'function to shape the bust', and 'three-dimensional effect when wearing clothes', is packed everywhere with the knowledge of pattern makers who have continued making underwear for over 45 years. We repeatedly prototype and have staff try them on, delivering only products we are satisfied with.
We will continue to stay close to the physical concerns of each individual through proper underwear® tailored to women's lifestyles.
*A non-padded bra is a bra without pads that wraps the bust only in lace.
■ Product Information
Product Name: SELFIT BRA
Price: 7,480 yen (tax included)
Size: Cups C-D, Under 65-80 cm
Cups E-K, Under 65-90 cm
Colors: Beige, Black, Ice Blue, Gray
Page URL: https://shop.heaven-jp.co.jp/products/3206-be
*Matching shorts are sold separately.
Standard Shorts
Price: 2,200 yen (tax included)
Size: M, L, LL
Colors: Beige, Black, Ice Blue, Gray