"Afforestation Pachinko" Fully Introduced to All 14 Heisei Kogyo Co., Ltd. Stores | Achieving "Gaming x Earth Environmental Protection" at All ALIVE Stores
The CSR project "Afforestation Pachinko," provided by Chikyuno Tameni Co., Ltd., has been fully introduced to all 14 "ALIVE" stores operated by Heisei Kogyo Co., Ltd. as of April 24, 2026. This system allows contributions to environmental protection through pachinko gaming and is expected to have positive effects on customer attraction and recruitment.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 02:54 (15h 23m after Collected)
With the completion of the introduction of "Afforestation Pachinko" to all 14 stores operated by Heisei Kogyo Co., Ltd. as of April 24, 2026.
"Afforestation Pachinko," a CSR project for pachinko halls provided by Chikyuno Tameni Co., Ltd. (Head office: Umeda, Kita-ku, Osaka; CEO: Katsuyoshi Naito), has completed its introduction to all 14 stores operated by Heisei Kogyo Co., Ltd. (Location: Ibaraki Prefecture; Representative Director: Shinpaku Katagiri) as of April 24, 2026.
■ Background: A Milestone of Full Store Introduction
Heisei Kogyo Co., Ltd. has progressively promoted the expansion of "Afforestation Pachinko" since its initial introduction at ZENT Ota store in September 2025.
Fiscal year 2026 is also a transformative period for the company, as it is undergoing a renewal to rebrand its store name to "ALIVE." Alongside this, the introduction to all 14 operated stores has now been completed.
As an initiative embodying the corporate philosophy "More New, Always Fun," "Afforestation Pachinko" serves as a foundation for providing new value to three stakeholders: customers, employees, and the global environment.
The CO₂ emitted by one pachinko hall in one year of operation is approximately 256 tons. In general households, it is said to be about 2-3 tons per year, making CO₂ emissions from pachinko halls one of the industry's challenges.
"Afforestation Pachinko" was born from the vision of "protecting the earth with the power of leisure," directly addressing these challenges.
■ What is Afforestation Pachinko?
From merely consumption-based leisure to leisure that invests in the global environment.
A mechanism has been established that allows participants to "easily participate in environmental protection just by playing" in response to the energy consumption associated with pachinko hall operations.
By converting the number of rotations in pachinko and slot games into the number of trees planted, over 26,000 trees have been planted to date through donations to afforestation organizations.
Dedicated digital signage is installed in each store to inform customers of daily afforestation achievements in real-time.
Afforestation Pachinko Website: https://shokurin-pachinko.jp/
■ Additional Benefits of Introduction Beyond Environmental Protection: Customer Attraction and Recruitment
① Creation of customer attraction and gaming motivation
By creating "value beyond winning and losing," new meaning is added to gaming.
In fact, data shows that "over 80% of Afforestation Pachinko participants have a positive impression," which also leads to the creation of repeat motivation.
Furthermore, the structure of "playing = social contribution" serves as a new entry point for gaming motivation for non-users who have not previously experienced pachinko.
② Recruitment and improvement of corporate value
SDGs initiatives significantly influence the career aspirations of young people in particular.
Indeed, approximately 70% of students respond that a company's SDGs initiatives affect their desire to join, contributing to differentiation in recruitment.
Afforestation Pachinko can be said to be an attempt to redefine "gaming = entertainment" beyond its traditional framework to "gaming = social participation."
Instead of "I'm going to play pachinko for a bit,"
"I'm going to plant some trees for a bit."
We aim for a future where such phrases are naturally born.
■ Future Developments
Heisei Kogyo Co., Ltd., with the completion of introduction to all 14 stores as a new starting point, will continue to actively promote contributions to regional society and the global environment.
Chikyuno Tameni Co., Ltd. will further expand the number of adopting halls with the goal of spreading SDGs initiatives throughout the entire pachinko industry.
Heisei Kogyo Co., Ltd. official mascot character "Ara-pon" and Afforestation Pachinko signage
■ Chikyuno Tameni Co., Ltd. Company Overview
"Let's play and protect the earth's environment" aiming to promote CSR activities in the amusement industry.
Company Name: Chikyuno Tameni Co., Ltd.
Head Office: 1-3-1 Umeda, Kita-ku, Osaka-shi, Osaka
CEO: Katsuyoshi Naito
Established: January 2025
Website: https://shokurin-pachinko.jp/
■ Inquiries
Chikyuno Tameni Co., Ltd. Public Relations: Urayama
Email: contact@chiquu.com
Inquiry Form: https://shokurin-pachinko.jp/contact
"Afforestation Pachinko," a CSR project for pachinko halls provided by Chikyuno Tameni Co., Ltd. (Head office: Umeda, Kita-ku, Osaka; CEO: Katsuyoshi Naito), has completed its introduction to all 14 stores operated by Heisei Kogyo Co., Ltd. (Location: Ibaraki Prefecture; Representative Director: Shinpaku Katagiri) as of April 24, 2026.
■ Background: A Milestone of Full Store Introduction
Heisei Kogyo Co., Ltd. has progressively promoted the expansion of "Afforestation Pachinko" since its initial introduction at ZENT Ota store in September 2025.
Fiscal year 2026 is also a transformative period for the company, as it is undergoing a renewal to rebrand its store name to "ALIVE." Alongside this, the introduction to all 14 operated stores has now been completed.
As an initiative embodying the corporate philosophy "More New, Always Fun," "Afforestation Pachinko" serves as a foundation for providing new value to three stakeholders: customers, employees, and the global environment.
The CO₂ emitted by one pachinko hall in one year of operation is approximately 256 tons. In general households, it is said to be about 2-3 tons per year, making CO₂ emissions from pachinko halls one of the industry's challenges.
"Afforestation Pachinko" was born from the vision of "protecting the earth with the power of leisure," directly addressing these challenges.
■ What is Afforestation Pachinko?
From merely consumption-based leisure to leisure that invests in the global environment.
A mechanism has been established that allows participants to "easily participate in environmental protection just by playing" in response to the energy consumption associated with pachinko hall operations.
By converting the number of rotations in pachinko and slot games into the number of trees planted, over 26,000 trees have been planted to date through donations to afforestation organizations.
Dedicated digital signage is installed in each store to inform customers of daily afforestation achievements in real-time.
Afforestation Pachinko Website: https://shokurin-pachinko.jp/
■ Additional Benefits of Introduction Beyond Environmental Protection: Customer Attraction and Recruitment
① Creation of customer attraction and gaming motivation
By creating "value beyond winning and losing," new meaning is added to gaming.
In fact, data shows that "over 80% of Afforestation Pachinko participants have a positive impression," which also leads to the creation of repeat motivation.
Furthermore, the structure of "playing = social contribution" serves as a new entry point for gaming motivation for non-users who have not previously experienced pachinko.
② Recruitment and improvement of corporate value
SDGs initiatives significantly influence the career aspirations of young people in particular.
Indeed, approximately 70% of students respond that a company's SDGs initiatives affect their desire to join, contributing to differentiation in recruitment.
Afforestation Pachinko can be said to be an attempt to redefine "gaming = entertainment" beyond its traditional framework to "gaming = social participation."
Instead of "I'm going to play pachinko for a bit,"
"I'm going to plant some trees for a bit."
We aim for a future where such phrases are naturally born.
■ Future Developments
Heisei Kogyo Co., Ltd., with the completion of introduction to all 14 stores as a new starting point, will continue to actively promote contributions to regional society and the global environment.
Chikyuno Tameni Co., Ltd. will further expand the number of adopting halls with the goal of spreading SDGs initiatives throughout the entire pachinko industry.
Heisei Kogyo Co., Ltd. official mascot character "Ara-pon" and Afforestation Pachinko signage
■ Chikyuno Tameni Co., Ltd. Company Overview
"Let's play and protect the earth's environment" aiming to promote CSR activities in the amusement industry.
Company Name: Chikyuno Tameni Co., Ltd.
Head Office: 1-3-1 Umeda, Kita-ku, Osaka-shi, Osaka
CEO: Katsuyoshi Naito
Established: January 2025
Website: https://shokurin-pachinko.jp/
■ Inquiries
Chikyuno Tameni Co., Ltd. Public Relations: Urayama
Email: contact@chiquu.com
Inquiry Form: https://shokurin-pachinko.jp/contact