'Tree-planting Pachinko' Completes Rollout to All 14 Stores of Heisei Kogyo Co., Ltd. | Realizing 'Gaming x Environmental Protection' at All ALIVE Stores
The CSR service 'Tree-planting Pachinko', converting pachinko gameplay into tree planting, has been implemented across all 14 ALIVE stores operated by Heisei Kogyo.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 03:08 (15h 36m after Collected)
Completion of the rollout of "Tree-planting Pachinko" to all 14 stores operated by Heisei Kogyo Co., Ltd. as of April 24, 2026.
The CSR service for pachinko halls "Tree-planting Pachinko," provided by For the Earth Inc. (Headquarters: Umeda, Kita-ku, Osaka City; Representative Director and CEO: Katsuyoshi Naito), completed its introduction to all 14 stores operated by Heisei Kogyo Co., Ltd. (Location: Ibaraki Prefecture; Representative Director: Masanori Katagiri) as of April 24, 2026.
■ Background: The Milestone of Completing Rollout to All Stores
Heisei Kogyo Co., Ltd. has been promoting the deployment of "Tree-planting Pachinko" in stages since its first introduction at ZENT Ota store in September 2025.
FY2026 is a period of transformation for the company, and in parallel with a renewal that revamps the trade name to "ALIVE," the rollout to all 14 stores it operates has now been completed.
As an initiative embodying the corporate philosophy of "More new things, fun forever," "Tree-planting Pachinko" serves as a foundation for providing new value to three parties: customers, employees, and the global environment.
A single pachinko hall emits approximately 256 tons of CO2 during one year of operation. It is said that an average household emits about 2 to 3 tons per year, making the CO2 emissions from pachinko halls one of the industry's challenges.
"Tree-planting Pachinko" is a service born from the vision of "Protecting the earth with the power of leisure" to face such issues head-on.
■ What is Tree-planting Pachinko?
From a purely consumption-type leisure to leisure that invests in the global environment.
In response to the energy consumption associated with the operation of pachinko halls, we have built a system where "you can easily participate in environmental protection just by playing."
We convert the number of rotations in pachinko and slot games into the number of trees planted, and through donations to tree-planting implementation organizations, we have planted over 26,000 trees so far.
Dedicated digital signage is installed in each store to inform customers of the daily tree-planting achievements in real time.
Tree-planting Pachinko Website: https://shokurin-pachinko.jp/
■ The Add-on Effects of Global Environment: Customer Attraction and Recruitment
1. Attracting Customers and Creating Motivation to Play
By generating "value other than winning or losing," a new meaning is added to playing.
In fact, data shows that "over 80%" of those who experience Tree-planting Pachinko "have a favorable impression," leading to the creation of repeat motives.
Furthermore, the structure of "playing = social contribution" has become a new entry point of motivation for non-user demographics who have not touched pachinko before.
2. Recruitment and Enhancement of Corporate Value
Efforts towards SDGs greatly affect the employment orientation, especially of younger generations.
In fact, about 70% of students answer that a company's SDG initiatives affect their desire to join, which contributes to differentiation in recruitment.
Tree-planting Pachinko can be said to be an attempt to redefine the traditional framework of "gaming = entertainment" into "gaming = social participation."
Instead of "I'm going to play pachinko for a bit"
"I'm going to plant a tree for a bit"
We are aiming for a future where such words are spoken naturally.
■ Future Developments
Taking the completion of the rollout to all 14 stores as a new starting point, Heisei Kogyo Co., Ltd. will continue to actively promote contributions to local communities and the global environment.
For the Earth Inc. will promote the further expansion of introducing halls, aiming to spread SDG initiatives throughout the entire pachinko industry.
Heisei Kogyo Co., Ltd.'s official mascot character "Arapon" and Tree-planting Pachinko signage
■ Company Profile: For the Earth Inc.
"Play and Protect the Global Environment" We aim to promote CSR activities in the amusement industry.
Company Name: For the Earth Inc. (Kabushikigaisha Chikyu no Tameni)
Head Office Location: 1-3-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Representative Director and CEO: Katsuyoshi Naito
Established: January 2025
Website: https://shokurin-pachinko.jp/
■ Contact
For the Earth Inc., PR Representative: Urayama
Email: contact@chiquu.com
Inquiry Form: https://shokurin-pachinko.jp/contact
The CSR service for pachinko halls "Tree-planting Pachinko," provided by For the Earth Inc. (Headquarters: Umeda, Kita-ku, Osaka City; Representative Director and CEO: Katsuyoshi Naito), completed its introduction to all 14 stores operated by Heisei Kogyo Co., Ltd. (Location: Ibaraki Prefecture; Representative Director: Masanori Katagiri) as of April 24, 2026.
■ Background: The Milestone of Completing Rollout to All Stores
Heisei Kogyo Co., Ltd. has been promoting the deployment of "Tree-planting Pachinko" in stages since its first introduction at ZENT Ota store in September 2025.
FY2026 is a period of transformation for the company, and in parallel with a renewal that revamps the trade name to "ALIVE," the rollout to all 14 stores it operates has now been completed.
As an initiative embodying the corporate philosophy of "More new things, fun forever," "Tree-planting Pachinko" serves as a foundation for providing new value to three parties: customers, employees, and the global environment.
A single pachinko hall emits approximately 256 tons of CO2 during one year of operation. It is said that an average household emits about 2 to 3 tons per year, making the CO2 emissions from pachinko halls one of the industry's challenges.
"Tree-planting Pachinko" is a service born from the vision of "Protecting the earth with the power of leisure" to face such issues head-on.
■ What is Tree-planting Pachinko?
From a purely consumption-type leisure to leisure that invests in the global environment.
In response to the energy consumption associated with the operation of pachinko halls, we have built a system where "you can easily participate in environmental protection just by playing."
We convert the number of rotations in pachinko and slot games into the number of trees planted, and through donations to tree-planting implementation organizations, we have planted over 26,000 trees so far.
Dedicated digital signage is installed in each store to inform customers of the daily tree-planting achievements in real time.
Tree-planting Pachinko Website: https://shokurin-pachinko.jp/
■ The Add-on Effects of Global Environment: Customer Attraction and Recruitment
1. Attracting Customers and Creating Motivation to Play
By generating "value other than winning or losing," a new meaning is added to playing.
In fact, data shows that "over 80%" of those who experience Tree-planting Pachinko "have a favorable impression," leading to the creation of repeat motives.
Furthermore, the structure of "playing = social contribution" has become a new entry point of motivation for non-user demographics who have not touched pachinko before.
2. Recruitment and Enhancement of Corporate Value
Efforts towards SDGs greatly affect the employment orientation, especially of younger generations.
In fact, about 70% of students answer that a company's SDG initiatives affect their desire to join, which contributes to differentiation in recruitment.
Tree-planting Pachinko can be said to be an attempt to redefine the traditional framework of "gaming = entertainment" into "gaming = social participation."
Instead of "I'm going to play pachinko for a bit"
"I'm going to plant a tree for a bit"
We are aiming for a future where such words are spoken naturally.
■ Future Developments
Taking the completion of the rollout to all 14 stores as a new starting point, Heisei Kogyo Co., Ltd. will continue to actively promote contributions to local communities and the global environment.
For the Earth Inc. will promote the further expansion of introducing halls, aiming to spread SDG initiatives throughout the entire pachinko industry.
Heisei Kogyo Co., Ltd.'s official mascot character "Arapon" and Tree-planting Pachinko signage
■ Company Profile: For the Earth Inc.
"Play and Protect the Global Environment" We aim to promote CSR activities in the amusement industry.
Company Name: For the Earth Inc. (Kabushikigaisha Chikyu no Tameni)
Head Office Location: 1-3-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Representative Director and CEO: Katsuyoshi Naito
Established: January 2025
Website: https://shokurin-pachinko.jp/
■ Contact
For the Earth Inc., PR Representative: Urayama
Email: contact@chiquu.com
Inquiry Form: https://shokurin-pachinko.jp/contact