"Shokurin Pachinko" Introduced Simultaneously to 3 Stores Operated by Heisei Kogyo | Total of 7th, 8th, and 9th Stores at Heisei Kogyo
On April 8, 2026, Heisei Kogyo Co., Ltd. rebranded three of its pachinko halls to "ALIVE" and simultaneously introduced "Shokurin Pachinko" (Tree-planting Pachinko) to offset the stores' CO2 emissions.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:21
- 🔍 Collected: April 11, 2026 at 00:21 (0 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 05:21 (220h 59m after Collected)
On April 8, 2026, "Shokurin Pachinko" will be simultaneously introduced to three stores operated by Heisei Kogyo Co., Ltd. (Location: Ibaraki Prefecture, Representative Director: Masanori Katagiri): ALIVE Onabake, ALIVE Tsuchiura, and ALIVE Miyuki.
This is implemented as part of the CSR activities promoted by Heisei Kogyo Co., Ltd. in collaboration with the service operator, For The Earth Co., Ltd. (Headquarters: Umeda, Kita-ku, Osaka City, Representative Director and CEO: Katsuyoshi Naito).
All three stores will change their trade names from "ZENT" to "ALIVE" on the same day, making a fresh start alongside a renewal of the interior and exterior decorations.
With this introduction, the total number of stores operated by Heisei Kogyo Co., Ltd. that have introduced "Shokurin Pachinko" brings the cumulative total to 9 stores. (*Please verify separately for the overall cumulative number of stores introducing "Shokurin Pachinko" across all companies.)
## ■ Background: Simultaneous Start of Heisei Kogyo's CSR Activities and Name Change
Under the corporate philosophy of "More New, Always Fun," Heisei Kogyo Co., Ltd. first introduced "Shokurin Pachinko" at the ZENT Ota store in September 2025 as part of its CSR activities.
This name change embodies a strong desire to provide customers with a more vibrant gaming space and to continue evolving into a store beloved by the local community.
The CO₂ emitted by one pachinko hall during a year of operation is approximately 256 tons. To absorb this, it is said that an artificial cedar forest equivalent to about 6.3 Tokyo Domes (29 hectares) is required.
"Shokurin Pachinko" is a service born from the vision of "protecting the earth through the power of leisure," confronting these issues head-on.
## ■ Newly Introduced Stores
**▶ ALIVE Onabake Store**
ALIVE Onabake Store
Store Name
ALIVE Onabake Store
This is implemented as part of the CSR activities promoted by Heisei Kogyo Co., Ltd. in collaboration with the service operator, For The Earth Co., Ltd. (Headquarters: Umeda, Kita-ku, Osaka City, Representative Director and CEO: Katsuyoshi Naito).
All three stores will change their trade names from "ZENT" to "ALIVE" on the same day, making a fresh start alongside a renewal of the interior and exterior decorations.
With this introduction, the total number of stores operated by Heisei Kogyo Co., Ltd. that have introduced "Shokurin Pachinko" brings the cumulative total to 9 stores. (*Please verify separately for the overall cumulative number of stores introducing "Shokurin Pachinko" across all companies.)
## ■ Background: Simultaneous Start of Heisei Kogyo's CSR Activities and Name Change
Under the corporate philosophy of "More New, Always Fun," Heisei Kogyo Co., Ltd. first introduced "Shokurin Pachinko" at the ZENT Ota store in September 2025 as part of its CSR activities.
This name change embodies a strong desire to provide customers with a more vibrant gaming space and to continue evolving into a store beloved by the local community.
The CO₂ emitted by one pachinko hall during a year of operation is approximately 256 tons. To absorb this, it is said that an artificial cedar forest equivalent to about 6.3 Tokyo Domes (29 hectares) is required.
"Shokurin Pachinko" is a service born from the vision of "protecting the earth through the power of leisure," confronting these issues head-on.
## ■ Newly Introduced Stores
**▶ ALIVE Onabake Store**
ALIVE Onabake Store
Store Name
ALIVE Onabake Store