2025 Shokubunka Award Winners Announced: 8th Edition Revealed

Shokubunka Co., Ltd. (Headquarters: Higashi-Azabu, Minato-ku, Tokyo; Representative: Akitoshi Hagihara), a company primarily engaged in online food sales, announced in June 2026 the recipients of the '8th Shokubunka Award'—an annual recognition program honoring producers, affiliated stores, and partner companies that demonstrated exceptional performance across its e-commerce platforms, including 'Toyosu Market.com' and 'Umai-mon.com', based on sales volume, order count, customer feedback, growth rate, and product appeal during the period from April 1, 2025 to March 31, 2026.

Grand Prize Winner of the 8th Shokubunka Award: Kanda Manhiko Co., Ltd., a wholesale dealer at Ōta Market

2025 Grand Prize: Kanda Manhiko Co., Ltd.

Their unwavering commitment to quality and expert selection enabled them to offer a wide range of high-grade and rare fruit varieties, successfully delivering the seasonal charm of fresh fruits to countless customers.

Reference: Seasonal Fruit Special Feature | Toyosu Market.com https://www.tsukijiichiba.com/user/collection/179

Left: Shinichi Inoue, Director, Shokubunka Co., Ltd. | Right: Dan Aoki, Director, Kanda Manhiko Co., Ltd.

Master Producer Award: Kishida Fruit Farm

Kishida Fruit Farm’s high-quality citrus fruits—including mikan, Shiranuhi, and Natsumi—are consistently popular year after year. Their mikan has become an essential part of the shopping experience for loyal customers.

Reference: Kishida Fruit Farm’s Onko Mikan and Citrus Collection | Toyosu Market.com https://www.tsukijiichiba.com/user/collection/1131

Premium Seafood Proposal Award: Fujita Suisan Co., Ltd.

Throughout the year, Fujita Suisan proactively proposed rare seasonal seafood items such as giant grouper, rare species of hata fish, and unfrozen minke whale—products that are typically difficult for the general public to obtain—anticipating what would delight customers on our platforms.

Center: President Fujita, Fujita Suisan Co., Ltd.

Reference: Today’s Toyosu Arrival Shipment | Toyosu Market.com https://www.tsukijiichiba.com/user/collection/7

Handcrafted Excellence Award: Yamai Sengyo

The hit product 'Kezogani Crab Shell Platter' received approximately 6,600 orders. Each meticulously handcrafted item truly deserves high praise.

Reference: Kezogani Crab Shell Platter | Toyosu Market.com https://www.tsukijiichiba.com/user/product/39303

Administrative Project Award: Régalez-Vous Légaré

In addition to their beloved French confections, Régalez-Vous Légaré successfully planned and produced original products as part of Okinawa Prefecture’s kokuto (brown sugar) project.

Légaré, Owner-Chef Ryotaro Sato

Reference: Ganache Sandwich with Okinawan Brown Sugar Sablé | Umai-mon.com https://www.umai-mon.com/user/collection/635

Administrative Project Award: Felda Chef / Mehl

In addition to their popular German pastries and breads, Felda Chef / Mehl also developed and manufactured original products for Okinawa’s kokuto project.

From left: Mr. Imada, Owner-Chef Tomoeda Kyō, Mr. Matsuo, Production Manager Hideki Okada, Mehl

Collaboration Award: Delhi, Specialist in Indian and Pakistani Cuisine

Delhi provided valuable collaboration on administrative initiatives and various special projects supporting Japanese livestock agriculture.

From left: Genko Tanaka (4th generation), Gen Tanaka

Reference: Curry and Indian-Pakistani Cuisine Specialist Delhi | Umai-mon.com https://www.umai-mon.com/user/collection/207

The 'Shokubunka Award' will continue to be held annually. Through diverse initiatives, Shokubunka aims not only to support the growth of producers and affiliated stores but also to further promote and develop regional food cultures across Japan.

Shokubunka Co., Ltd.

Founded in 2001, Shokubunka established an online sales system to support producers unfamiliar with the internet and computers, launching the direct-from-producer gourmet e-commerce site 'Umai-mon.com'. In 2004, it partnered with the Tokyo Central Wholesale Market (Tsukiji Produce Market) to launch 'Tsukiji Market.com' (formerly Toyosu Market.com), a market-linked e-commerce platform. For inquiries, visit https://www.shokubunka.co.jp/contact/