Introducing "Oyster Choice": A "Choose-Your-Own" Raw Oyster Delivery Service. Experience an Oyster Bar at Home by Comparing Seasonal Oysters from Across the Country.

Shokubunka Co., Ltd. (Headquarters: Higashi-Azabu, Minato-ku, Tokyo; Representative Director: Akifumi Hagiwara), which operates e-commerce sites for gourmet and fresh foods, launched the "Oyster Choice" service on "Toyosu Market Dot Com" in March 2026. This initiative allows customers to select seasonal oysters from production areas across the country, enabling an oyster bar-like tasting experience from the comfort of their own homes.

This service was made possible through the cooperation of Kunihiro Co., Ltd., which boasts the highest volume of oyster handling in Japan, managing 4,000 to 5,000 tons of shucked oysters annually and maintaining a roughly one-quarter share of domestic production for years.

Growing Need for "Authentic Experiences at Home" As the demand for high-quality food experiences at home grows, independent of dining out, there is an increasing desire to "compare oysters from different regions" and "enjoy raw oysters with peace of mind." However, there have been challenges regarding concerns over the safety of raw oysters and the difficulty in distinguishing differences between production areas.

The Joy of "Choosing for Yourself" from Seasonal Selections Nationwide This product carefully selects only the best-conditioned oysters from across Japan for the current season. Customers can freely combine them according to their preferences. You can create your own unique "oyster plate" while enjoying the differences in flavor from each region.

Thorough Management by Industry Leader Kunihiro Kunihiro only accepts oysters collected from across the country that meet the standards of third-party organizations registered with the Ministry of Health, Labour and Welfare. Afterward, the oysters undergo purification in the company's own seawater pools for 24 to 48 hours, and each lot is subjected to in-house testing before shipment. Furthermore, the company has established its own standards that are stricter than national requirements, ensuring that only oysters that have cleared norovirus testing are shipped.

Easy to Use for Any Occasion Products can be purchased via a dedicated page. Options such as oyster knives and work gloves required for shell-on oysters are also available, allowing even first-timers to enjoy the experience with confidence. We handle over 50 varieties of oysters annually and suggest the optimal production areas based on the season and sea conditions.

"Oyster Choice" Product Overview Product Name: Choose-Your-Own Raw Oyster (Safe for Raw Consumption) Set Contents: Shell-on oysters (2 pieces per variety / mix and match freely) Options: Oyster knife, work gloves Sales Site: Toyosu Market Dot Com URL: https://www.tsukijiichiba.com/user/collection/910

Comment from Mr. Hirabayashi, Seafood Division, Shokubunka Co., Ltd. This project allows you to recreate an "oyster bar experience" at home, where you can easily enjoy the differences between production areas. You can freely choose 5, 10, or any number of varieties, and we have focused on safety to ensure that customers can enjoy the charm of raw oysters with complete peace of mind.