Shokubunka Co., Ltd. (Headquarters: Higashi-Azabu, Minato-ku, Tokyo; Representative Director: Akifumi Hagiwara), which operates an e-commerce site for gourmet and fresh foods, has launched the "Oyster Choice" service on "Toyosu Market.com" in March 2026, allowing customers to select seasonal oysters from production areas nationwide. This initiative proposes an oyster tasting experience at home, similar to that of an oyster bar. View Details
This service was realized in cooperation with Kunihiro Co., Ltd., which boasts the largest oyster handling volume in Japan, processing 4,000 to 5,000 tons of shucked oysters annually and maintaining a market share of approximately one-quarter of the domestic production volume of shucked oysters for many years.
Rising Demand for "Authentic Home Experiences" Amidst the growing demand for high-quality dining experiences at home without relying on eating out, voices are increasing such as "I want to compare oysters from different regions" and "I want to enjoy raw oysters with peace of mind." On the other hand, there have been challenges such as concerns about the safety of raw oysters and the difficulty in distinguishing differences between production areas. The Joy of "Choosing Yourself" from Seasonal Oysters Nationwide
This product carefully selects only the production areas with the best oysters in season from all over Japan. Customers can freely combine them according to their preferences. You can create your own "oyster plate" while enjoying the taste differences between production areas.
Thorough Management by the Leading Company, Kunihiro
Kunihiro Co., Ltd., which handles a vast amount of oysters, has established its own strict quality control standards for its "Oyster Choice" service. From the selection of oysters at the production site to the shipping process, all steps are managed with the utmost care to ensure safety and freshness.
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- Source: PR TIMES
- Category: News