Introducing 'Oyster Choice': Select Your Own Raw Oysters for Delivery. Experience an Oyster Bar at Home by Comparing Seasonal Oysters from Across Japan
Shokubunka Co., Ltd. has launched 'Oyster Choice' on Toyosu Market.com, allowing customers to customize and compare safe, high-quality raw oysters from various regions in Japan at home, backed by industry leader Kunihiro.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 17:40
- 🔍 Collected: March 31, 2026 at 09:01
- 🤖 AI Analyzed: April 24, 2026 at 05:59 (572h 57m after Collected)
Shokubunka Co., Ltd. (Headquarters: Higashiazabu, Minato-ku, Tokyo; CEO: Akifumi Hagiwara), which operates an e-commerce site for gourmet and fresh foods, launched the "Oyster Choice" service in March 2026 on "Toyosu Market.com," allowing customers to choose seasonal oysters from production areas nationwide. This project proposes an experience that enables customers to compare different oysters at home, just like at an oyster bar.
See details
This was realized with the cooperation of Kunihiro Co., Ltd., which boasts the highest volume of oyster handling in Japan, maintaining a market share of approximately one-quarter of the domestic production of shucked oysters for many years, and handling 4,000 to 5,000 tons of shucked oysters annually.
Growing Need for 'Authentic Experiences at Home'
While the need for seeking high-quality dining experiences at home without relying on eating out is growing, voices such as "I want to compare oysters from different production areas" and "I want to enjoy raw oysters with peace of mind" are increasing. On the other hand, there were issues with raw oysters for consumption, such as anxiety about safety and the difficulty in understanding the differences between production areas.
The Joy of 'Choosing for Yourself' from Nationwide Seasonal Selections
This product strictly selects only the production areas that are in the best condition at that time of year from among oysters all over Japan. You can freely combine them according to your preference.
You can complete your own "oyster plate" while enjoying the difference in taste of each production area.
Thorough Management by the Largest Company, Kunihiro
See details
This was realized with the cooperation of Kunihiro Co., Ltd., which boasts the highest volume of oyster handling in Japan, maintaining a market share of approximately one-quarter of the domestic production of shucked oysters for many years, and handling 4,000 to 5,000 tons of shucked oysters annually.
Growing Need for 'Authentic Experiences at Home'
While the need for seeking high-quality dining experiences at home without relying on eating out is growing, voices such as "I want to compare oysters from different production areas" and "I want to enjoy raw oysters with peace of mind" are increasing. On the other hand, there were issues with raw oysters for consumption, such as anxiety about safety and the difficulty in understanding the differences between production areas.
The Joy of 'Choosing for Yourself' from Nationwide Seasonal Selections
This product strictly selects only the production areas that are in the best condition at that time of year from among oysters all over Japan. You can freely combine them according to your preference.
You can complete your own "oyster plate" while enjoying the difference in taste of each production area.
Thorough Management by the Largest Company, Kunihiro