Even Nagano himself is surprised! The so-called 'lone cult comedian' makes his debut as MC for a beauty media outlet!
In an unexpected collaboration, Nagano — renowned for his unique persona, sharp wit, and biting sarcasm — joins forces with BITEKI, Japan’s No.1 beauty magazine (※), to launch a groundbreaking beauty series on the official BITEKI YouTube channel.
Titled "Nagano Dives Deep into Their 'Beauty' – Is This Really About Beauty?", the series will feature diverse guests from beauty-related professions, including designers, novelists, and celebrities — all connected by their relationship with 'beauty'. Initially hesitant — calling himself "someone who never cared about beauty" and referring to BITEKI as "a magazine I've never had any connection with" — Nagano eventually gave in (or so it seems) to the editorial team’s enthusiastic insistence that "that’s exactly why you’re perfect!" And thus, a miraculous collaboration was born.
Get ready for unpredictable chemistry between Nagano, who approaches beauty with complete honesty and zero filter, and seasoned beauty professionals.
※ Based on magazine circulation and digital edition unique user counts (subscription-based) for the second half of 2025 (July–December), as reported by the Japan Audit Bureau of Circulation.
Behind the Beauty Boom: A 40-Year Veteran Reveals the Truth
The highly anticipated first episode premieres on July 15 (Wed) at 7:00 PM. The guest is Kayoko Amano, the "miraculous 69-year-old" beauty journalist who was part of BITEKI’s founding team and remains active in the industry.
Of course, this marks Nagano and Amano’s first meeting. Nagano is stunned by Amano’s flawless skin, exclaiming, "Your appearance and age don’t match — it’s like a glitch!" Meanwhile, Amano is equally shocked: "Why is a top comedian like Nagano appearing on BITEKI’s YouTube channel!?" The conversation kicks off with laughter as Nagano reveals the behind-the-scenes story of how he was approached.
The discussion then shifts to beauty itself. On topics like "Why beauty is trending now," "the rapid expansion of the men’s cosmetics market," and "what J-Beauty really means," viewers will enjoy a cross-generational, cross-professional dialogue between beauty novice Nagano and expert Amano — both hilarious and insightful.
On the now-common topic of men’s beauty, Nagano delivers his signature sarcasm toward today’s makeup-savvy men, yet adds, "But the best part is that it’s no longer embarrassing. When athletes or admired figures do it, it normalizes the practice." He expresses genuine amazement at a beauty boom he never imagined in his youth.
And there’s even a mysterious tangent about a "mysterious pill" Nagano was handed during a trip to Korea…!?
A 30-minute conversation where Nagano fearlessly dives into the hidden truths behind the beauty industry, as revealed by Amano, who has over 40 years of experience. Whether you’re a beauty enthusiast or a comedy fan, this episode is a must-watch.
The first episode of "Nagano Dives Deep into Their 'Beauty' – Is This Really About Beauty?" premieres on July 15 (Wed) at 7:00 PM on the official BITEKI YouTube channel (https://www.youtube.com/@biteki_com) ♪
● What Exactly Is the BITEKI YouTube Channel?
With 145,000 subscribers (as of July 2026), the channel delivers a wide range of beauty content, including original YouTube-exclusive series like "Popular Men’s Hair & Makeup Roundtable," "Dr. Nagai’s Beauty Clinic," and "Seira Ukon’s MAKEUP dig," as well as cover model interviews and top-rated cosmetic reviews. New videos are posted twice a week, typically on Wednesday and Friday evenings.
● Follow BITEKI’s Official Website and Social Media!
・BITEKI.com: https://www.biteki.com
・BITEKI MEN: https://www.biteki.com/biteki-men
・YouTube: https://www.youtube.com/@biteki_com
・TikTok: https://www.tiktok.com/@bitekicom
・X: https://x.com/bitekicom
・Instagram: https://www.instagram.com/bitekicom
・Threads: https://www.threads.com/@bitekicom
・LINE: https://page.line.me/973yqtbb
FACT BOX
- Source: PR TIMES
- Category: Partnership