Shogakukan's business trend media "DIME" will release its extra issue "favlist" in collaboration with the product comparison service "mybest" on July 15 (Wed).

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"favlist"

Release Date: July 15, 2026 (Wed)

Price: 1200 yen (tax included)

116 pages

Published by Shogakukan

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"mybest" is one of Japan's largest product comparison services, which actually compares and verifies all kinds of products and services to support users in making optimal choices. "favlist" is a web service operated by "mybest" with the concept of "The favorite things of people you like." It has gained support from many users by featuring experts, creators, and celebrities active in various fields, introducing their favorite items and recommended products.

This book re-edits and compiles the verification know-how that "mybest" has cultivated and the value of "recommendations from trusted people" introduced on "favlist," from the unique perspective of "DIME."

The DIME extra issue "favlist," released on July 15 (Wed), features 77 professionals active at the forefront of their respective fields, including talents, models, hair and makeup artists, stylists, culinary experts, gadget critics, and appliance writers!

They will reveal their "life's best" items that they actually continue to use. From beauty, men's care, wellness, kitchen, living appliances, to gadgets, we have carefully selected only "items truly recommended" that transcend genres.

The cover features Kasumi Mori, the new era's beauty icon!

The cover star is Kasumi Mori, who is gaining support not only as a talent but also as a new beauty icon. The issue extensively introduces her beauty philosophy and favorite items for continuously updating her personal best. Additionally, it features a beauty special that answers all your "Where did you get that?" questions, including a survey of favorite cosmetics by popular hair and makeup artists and a look inside their pouches.

Furthermore, celebrities active in diverse fields such as Monaki, Ami Kikuchi, Motomichi Hayami, Natsuko, Shinichi Wago, and Takuya Kajigaya appear. The issue delves into their respective philosophies on life and work from the perspective of "Why do you choose that product?"

Additionally, Kaori Nagai, a popular hair and makeup artist, infiltrates "mybest's" verification lab! The feature showcases the behind-the-scenes of product comparisons using over 50 verification devices and the mechanisms that support the reliability of reviews.

In an era where SNS and word-of-mouth are commonplace, "The favorite things of people you like." holds value like never before.

This is a must-read book that offers a glimpse into the values and lifestyles of trusted professionals, going beyond a mere product catalog!

Features

・Kasumi Mori's Current Beauty Status ♡

・Monaki's "Oshi" Items - Exploding in Popularity!

・A Survey of Popular Hair and Makeup Artists' Favorite Cosmetics

・What Do They Use? A Reveal of Pouch Contents

・Seasonal Best Cosmetics from 10 Beauty Experts

Celebrity Interviews & Favorite Items Revealed

Ami Kikuchi

Motomichi Hayami

Miina

Natsuko

Shinichi Wago

Takuya Kajigaya, and others

Special Project

Hair & Makeup Artist Kaori Nagai Infiltrates "mybest Verification Lab"! The Behind-the-Scenes of Reviews Supported by Over 50 Verification Devices

★ What is web "favlist"?

It is a service that introduces favorite items operated by "mybest," one of Japan's largest product comparison services, which specializes in actual verification and comparison. Experts, creators, and celebrities active in various fields introduce their real favorite items and recommended products.

https://my-best.com/lists

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: favlist / DIME