Mori Kasumi's First Beauty Book 'The Art of Strategic Cuteness' to Be Released on September 1, 2026, via the Beauty Magazine Bita

【Book Overview】 'The Art of Strategic Cuteness – Mori Kasumi’s Smart Beauty Method' Release Date: Tuesday, September 1, 2026 Price: ¥1,980 (tax included) Format: B6 size, 192 pages Publisher: Shogakukan https://www.shogakukan.co.jp/books/09311615 Packed with Mori Kasumi’s signature 'adorably cunning' charm, this is her first beauty book, filled with 77 easy-to-follow beauty methods anyone can try. Mori Kasumi, a multi-talented talent and actress widely recognized as the 'Queen of Aza-Kawaii (Cunning Cuteness) of the Reiwa era,' has announced the release of her debut beauty book, 'The Art of Strategic Cuteness – Mori Kasumi’s Smart Beauty Method,' on Tuesday, September 1, 2026, through Shogakukan in collaboration with the beauty magazine Bita. Behind her viral 'aza-kawaii' appeal on TV and social media lies years of meticulous experimentation and refined logic in beauty. As she enters her 30s, Mori shares her carefully calculated approach to cuteness through 77 practical methods designed for anyone to adopt. The book is structured into four chapters: 'Makeup techniques developed during her university and TV announcer days,' 'How to achieve the 'Soufflé-like body' with a successful -7kg weight loss,' 'Beauty routines for maintaining radiant, clear skin even with a busy schedule,' and 'Strong mental resilience built through deep self-analysis.' It also incorporates content from her popular web series on Bita.com, 'Mori Kasumi’s Strategically Appealing Beauty,' revealing her personal philosophy of beauty in her own words. Exclusive to this book are in-depth insights into her meticulous choice of colored contact lenses, her approach to aesthetic medical treatments, and the latest dieting methods. It also delves into her personal views on love and marriage. Additionally, over 50 newly shot photographs showcase her glowing skin and ideal body, capturing a range of expressions from natural charm to elegant beauty. These visuals are a must-see. After reading this book, it will be clear why Mori Kasumi is so irresistibly cute and beloved. 【Message from Mori Kasumi】 Hello, I’m Mori Kasumi. I’m thrilled to announce the release of my first beauty book! I love beauty. I love trends. But more important than what’s popular is what suits you. I’ve always searched for beauty routines that are sustainable, comfortable, and true to myself, even in the midst of a busy life. I’ve compiled 77 beauty methods that I genuinely found effective, along with stunning photos, into one book. I’ve shared everything—things I’ve never revealed before. I hope you enjoy learning the art of strategic cuteness. Talk event in Tokyo and book handover events in four cities announced! To celebrate the book’s release, special events have been confirmed! In Tokyo, a small-scale talk event titled 'Mori Kasumi’s Honest Beauty Talk ♫ Let’s Chat Deeply, Beauty Lovers!' will allow fans to speak directly with Mori. Additionally, book handover events will be held in four cities: Tokyo, Osaka, Nagoya, and Fukuoka. This is a rare chance to meet the incredibly busy Mori Kasumi face-to-face. Don’t miss out! 【Event Details】 *Talk show is Tokyo-only Venue: Tsutaya Bookstore Daikanyama (Tokyo) Date & Time: Saturday, September 5, 2026, 12:00 PM onwards (tentative) Part 1: 'Mori Kasumi’s Honest Beauty Talk ♫ Let’s Chat Deeply, Beauty Lovers!' Part 2: Book Release Commemoration Handover Event Details & Registration: https://store.tsite.jp/daikanyama/event/beauty-health/55037-1531100614.html *Registration opens: Saturday, June 20, 12:00 PM onwards *Talk show: lottery-based registration; Book handover: first-come, first-served *All registrations are first-come, first-served Venue: HMV&BOOKS NAMBA (Osaka) Date & Time: Sunday, September 6, 12:00 PM onwards (tentative) Details & Registration: https://www.hmv.co.jp/store/event/55637/ *Registration opens: Saturday, June 20, 12:00 PM onwards Venue: Hoshino Shoten (Nagoya) Date & Time: Sunday, September 13, 12:00 PM onwards (tentative) Details & Registration: https://hoshinoshoten.jp/event/morikasumieventjunkudonagoya/ *Registration opens: Saturday, June 20, 12:00 PM onwards Venue: HMV&BOOKS HAKATA (Fukuoka) Date & Time: Sunday, September 27, 12:00 PM onwards (tentative) Details & Registration: https://www.hmv.co.jp/store/event/55638/ *Registration opens: Saturday, June 20, 12:00 PM onwards 【Mori Kasumi (Mori Kasumi) Profile】 Born June 16, 1995, in Tokyo. Former TV Tokyo announcer. Turned independent in 2023, now active as a talent and actress. Loved for her approachable personality and strong self-branding skills, she has over 2.5 million followers across social media. She regularly shares her beauty routines, including dieting and self-makeup. Her web series on Bita.com, 'Mori Kasumi’s Strategically Appealing Beauty,' is highly popular.