Literary Magazine "GOAT" and Shogakukan Bunko Announce Collaboration with Nationwide "Mogumogu Bunko Fair" and Themed Cafe
Key facts
- Literary Magazine "GOAT" and Shogakukan Bunko Announce Collaboration with Nationwide "Mogumogu Bunko Fair" and Themed Cafe
- The literary magazine "GOAT," which has sold over 570,000 copies, is partnering with Shogakukan Bunko to launch the "Mogumogu Bunko Fair" at bookstores nationwide starting June 3, 2024. Timed with the magazine's fourth issue featuring "Food," four selected book titles will be sold with limited-edition double covers. Additionally, a collaboration cafe will open at "Cafe Lish" in Jinbocho, Tokyo, from June 3, 2026, to engage with fans through exclusive menus and merchandise.
- Source: PR Times
- Date: May 21, 2026
Direct answer
The literary magazine "GOAT," which has sold over 570,000 copies, is partnering with Shogakukan Bunko to launch the "Mogumogu Bunko Fair" at bookstores nationwide starting June 3, 2024. Timed with the magazine's fourth issue featuring "Food," four selected book titles will be sold with limited-edition double covers. Additionally, a collaboration cafe will open at "Cafe Lish" in Jinbocho, Tokyo, from June 3, 2026, to engage with fans through exclusive menus and merchandise.
- Citation
- Literary Magazine "GOAT" and Shogakukan Bunko Announce Collaboration with Nationwide "Mogumogu Bunko Fair" and Themed Cafe (May 21, 2026), PR Times
- Source
- PR Times
- Date
- May 21, 2026
The literary magazine "GOAT," which has sold over 570,000 copies, is partnering with Shogakukan Bunko to launch the "Mogumogu Bunko Fair" at bookstores nationwide starting June 3, 2024. Timed with the magazine's fourth issue featuring "Food," four selected book titles will be sold with limited-edition double covers. Additionally, a collaboration cafe will open at "Cafe Lish" in Jinbocho, Tokyo, from June 3, 2026, to engage with fans through exclusive menus and merchandise.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 21:00
- 🔍 Collected: May 21, 2026 at 12:31
- 🤖 AI Analyzed: May 22, 2026 at 04:54 (16h 23m after Collected)
The collaboration is titled the "Mogumogu Bunko Fair - GOAT x Shogakukan Bunko." In line with the theme of "Food" in GOAT's fourth issue, a selection of titles has been chosen to provide nourishment for the soul. The four featured works are Hideo Aiba's "Furueru Ushi," Hika Harada's "Kofuku no Recipe," Sonoko Machida's "Sora Gohan," and Asako Yuzuki's "Sono Te o Nigiritai."
A key feature of the fair is the special double covers uniquely designed by GOAT's designer, Akiko Numamoto, to match the image of each work. GOAT's popular character, Goat-kun, is also featured in a new illustration. These covers are available for a limited time and in limited quantities.
The fair will be held at bookstores in all 47 prefectures, from Hokkaido to Okinawa, with participating stores listed on a special website. The collaboration corners will be marked with special panels and POP displays.
Furthermore, to celebrate the release of GOAT's fourth issue and the fair, a "GOAT Collab Cafe" will open on June 3, 2026, at "Cafe Lish" on the first floor of the Shogakukan building in Chiyoda, Tokyo. Running until July 22, 2026, the cafe will offer collaboration cakes and drinks, and customers can freely read books from the shelves.
- Period: Wednesday, June 3, 2026 - Wednesday, July 22, 2026
- Location: Cafe Lish (1-minute walk from Jinbocho Station)
- Hours: 10:00 AM - 6:00 PM (Weekdays)
- Menu: 4 types of limited food & drinks
The book cafe will allow guests to enjoy meals and tea while reading back issues of "GOAT," the featured fair titles, and other books by contributing authors. A campaign will also be held where customers receive one "Mogumogu Bunko Fair" postcard per order of a collaboration drink or cake (card design is random).
Additionally, a 160cm tall Goat-kun statue will be present in the cafe. A mailbox for sending letters to authors and a collaboration stamp will also be available (only during June). Four new types of Goat-kun acrylic stands will be available for purchase.
FAQ
What is the 'Mogumogu Bunko Fair'?
It is a collaboration fair between the literary magazine 'GOAT' and Shogakukan Bunko. Four works related to the 'Food' special feature in 'GOAT' Issue 4 will be sold for a limited time at bookstores nationwide with a special W-cover design by designer Akiko Numamoto.
When and where will the 'GOAT Collaboration Cafe' be held?
It will be held from June 3 to July 22, 2026, at 'Cafe Lish' on the 1st floor of the Shogakukan Building in Kanda, Chiyoda-ku, Tokyo. Business hours are from 10:00 to 18:00 on weekdays.
What are the features of the books included in the fair?
The four books included in the fair (The Shivering Cow, The Blissful Recipe, Space Lunch, I Want to Hold Your Hand) come with a limited edition W-cover featuring 'Goat-kun,' a character drawn by 'GOAT' designer Akiko Numamoto.
What can visitors enjoy at the collaboration cafe?
Visitors can enjoy collaboration-exclusive cakes and drinks, and receive a postcard as a special order gift. Additionally, a 160cm tall 'Goat-kun' will be on display, and collaboration stamps and new merchandise will be available for purchase.
Will the fair be held nationwide?
Yes, it will be held at bookstores across all 47 prefectures from Hokkaido to Okinawa. The list of participating bookstores can be confirmed on the special website, and special panels and POPs will be set up at the participating stores.