MarkeZine Announces 'BEST OF MARKETING AWARD 2027' and Opens Applications

MarkeZine, a marketing-focused media outlet operated by Shoeisha Co., Ltd. (HQ: 5 Funamachi, Shinjuku-ku, Tokyo; President: Kaoru Usui), has announced the 'BEST OF MARKETING AWARD 2027'.

- Official Site: https://markezine.jp/mkaward

Applications are now open for the second edition of the BEST OF MARKETING AWARD.

MarkeZine celebrated its 20th anniversary in May 2026. The BEST OF MARKETING AWARD was established last year to serve the role of 'accumulating' individual success stories as industry knowledge and 'creating' future challenges. We are now holding the second iteration, BEST OF MARKETING AWARD 2027.

This award recognizes marketers who are 'carving out the future through marketing' and provides a space for the entire industry to share its wisdom. The winning companies will be invited to give a presentation on their initiatives at 'MarkeZine Day 2027 Spring', scheduled for March 3-4, 2027.

[Award Categories for BEST OF MARKETING AWARD 2027]

Five categories have been established, with 'Category Awards' for each. A 'Grand Prix' will be chosen from these category winners.

Market Growth Category (Market expansion/New acquisition): Cases of successful market share expansion or cultivation of new target segments.

Brand Loyalty Category (Cultivating fans/Increasing high value): Cases involving deepening customer relationships or brand redefinition, including CX and branding.

Social Impact Category (Societal issues/Creating meaning): Initiatives that have a positive impact on society and demonstrate corporate posture.

People & Culture Category (Organizational transformation/Talent development): Internal transformations such as organizational structure, cross-departmental collaboration, marketing organization setup, process reform, and talent development.

Data & Technology Category (AI application/Data strategy): Examples of advanced AI and data utilization that serve as industry benchmarks.

*Judges to be announced at a later date.

We encourage you to submit your daily initiatives, success stories, and challenges. We hope new stars of the marketing industry will emerge from this.

For details and application procedures, please check the special website.

[Event Overview]

Name: BEST OF MARKETING AWARD 2027

Application Deadline: Monday, November 9, 2026

Announcement Date: Tuesday, January 12, 2027

Eligibility: Companies conducting BtoC or BtoB business, or their supporting agencies.

Selection Process: Primary screening (document review by editorial department), Secondary screening (document review by judges).

Application Requirements: Please check the application form.

Organizer: Shoeisha MarkeZine Editorial Department

Inquiries: mk-award@shoeisha.co.jp (BEST OF MARKETING AWARD Secretariat)

[Marketing Specialized Media MarkeZine]

https://markezine.jp/

A specialized marketing media outlet. Since its launch on May 22, 2006, it has grown into one of Japan's largest media outlets covering digital-centric advertising and marketing. It provides content from various perspectives, including the latest news, contributions by industry specialists, and interviews with industry key figures and business leaders.