Marketing Book Award 2026 Grand Prize and Runner-Up Prizes Announced!

The 'Marketing Book Award 2026,' hosted by Shoeisha Co., Ltd. (Headquarters: 5 Funamachi, Shinjuku-ku, Tokyo; President: Kaoru Usui), has determined the Grand Prize and Runner-Up Prizes based on web votes from marketing professionals.

The Grand Prize was awarded to 'The Art of Selling Without Fighting: The Ultimate Web Marketing Technique to Create a Market with One Click' (Gentōsha / by Katsuhisa Kinoshita).

Marketing Book Award 2026 Results Page
https://www.shoeisha.co.jp/campaign/bookaward-mk/result/

The 'Marketing Book Award' is an award where marketing professionals select marketing books they recommend to their peers. Following the positive response to its inaugural event last year, the award was held again for the 2026 fiscal year.

Web votes were accepted for marketing-related business books (regardless of publisher or publication year) that were useful for work or worth keeping on hand, reflecting on the past year. The book with the highest number of votes was announced as the Grand Prize winner, followed by several books with the next highest votes as Runner-Up Prizes.

[Marketing Book Award 2026 Grand Prize]
'The Art of Selling Without Fighting: The Ultimate Web Marketing Technique to Create a Market with One Click'
Author: Katsuhisa Kinoshita
Publisher: Gentōsha
https://www.gentosha.co.jp/book/detail/9784344044852/

[Marketing Book Award 2026 Runner-Up Prizes] (4 books)
'Unconventional Marketing Encyclopedia to Transform You into a Profitable CEO in Just One Day'
Author: Tatsuo Koyama
Publisher: KADOKAWA
https://www.kadokawa.co.jp/product/322502001518/

'Neuromarketing: Business Strategies to Connect Consumers' 'Desire to Buy' with Action, Revealed by the Latest Science'
Author: Takanori Endo
Supervisor: Tatsuo Koyama
Publisher: KADOKAWA
https://www.kadokawa.co.jp/product/322412000747/

'The Easiest Textbook on CX Management: Reviewing Customer Experience to Become a 'Chosen Company''
Author: Hideaki Shirane
Publisher: San-no University Press
https://www.sannopub.co.jp/db_book.php?bkc=15866

'How to Get Ideas'
Author: James W. Young, Shigeo Imai, Hitoshi Takeuchi
Publisher: CE Media House
https://books.cccmh.co.jp/list/detail/963/

Furthermore, a 'Marketing Book Award' fair is planned to be held at bookstores nationwide. The latest information on the fair will be announced on the official website.

Marketing Book Award 2026

■Collaboration with MarkeZine Day 2026 Autumn!
Lectures and Networking Reception to be Held

Shoeisha's MarkeZine editorial department will host the marketing conference 'MarkeZine Day 2026 Autumn' on September 8 (Tue) and 9 (Wed), 2026, at JP Tower Hall & Conference, about a 1-minute walk from JR Tokyo Station. At this event, which annually offers many sessions for marketing professionals, authors of the award-winning books from the 'Marketing Book Award 2026' are scheduled to speak. After the final session on the second day of the event, a networking reception will be held where some speakers and attendees can interact.

For event registration and session information, please visit the official MarkeZine Day website.
https://event.shoeisha.jp/mzday

*Not all award-winning book authors will participate in the lectures and reception.
*Participation in the reception requires prior registration and is subject to a lottery.

■Event Overview
Marketing Book Award 2026
Voting Period: April 7, 2026 (Tue) – May 19, 2026 (Tue)
Eligible Books: All marketing-related business books. Regardless of publisher or publication year, books recommended looking back on the past year. *For the purpose of the event, books deemed to be information products intended for personal business use are excluded from selection, as are previously awarded books.
Selection Method: Web voting by marketers. The book with the most votes is announced as the Grand Prize, followed by several books with the next highest votes as Runner-Up Prizes.
Organizer: Shoeisha Co., Ltd.
Special Cooperation: Marketing-related web media and industry organizations, bookstores nationwide, e-book stores, etc.
Official Website: https://www.shoeisha.co.jp/campaign/bookaward-mk/
Official X Account: https://x.com/bookaward_mk
Official Facebook Page: https://www.facebook.com/bookawardmk

■Schedule
Web Voting: April 7, 2026 (Tue) – May 19, 2026 (Tue), via the official website
Grand Prize Announcement: Early June 2026. Grand Prize and Runner-Up Prizes announced based on web voting results.
Bookstore Fair: Scheduled to be held sequentially from June 2026 at bookstores nationwide and e-book stores.
Lectures: September 8 (Tue) – September 9 (Wed), 2026
Networking Reception: September 9 (Wed), 2026
Lecture programs featuring authors of award-winning books and a networking reception with guest participation will be held within the marketing conference 'MarkeZine Day 2026 Autumn'.