Systematizing CX Strategy in the AI Era: New Book 'Shikou no CX' Released
Shoeisha released a new book, 'Shikou no CX,' on May 25, 2026, explaining the 'Value Creation CX Model' developed by a joint project between TOPPAN and Integrate.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 25, 2026 at 12:02 (30 min after Collected)
Shoeisha Co., Ltd. will release the book 'Shikou no CX: Strategy and Implementation of "New Customer Experience" Aiming for the Formation of Lifestyle Culture' on May 25, 2026. This book explains the 'Value Creation CX Model,' which systematizes practical theories and processes for brands to continue growing autonomously.
In an age where AI handles efficiency, humans create 'meaning.'
In modern times, where AI pursues marketing efficiency and optimization, utilizing only past data or explicit data is not enough to keep moving customers' hearts, eventually leading to intense price competition. For products and services to be continuously chosen, it is essential to create continuous new value that exceeds efficiency.
This book teaches strategies and practical methods for creating new customer experiences to survive in the coming era. It explains the 'Value Creation CX,' a new next-generation CX model developed by the CX research project launched by TOPPAN and Integrate.
In the Value Creation CX model, the process from selling products or services to their integration into daily life is organized into five stages. Furthermore, it explains the practical methods of this model in four steps. It also includes data utilization in CX design and templates for experience design based on nine virtual case studies.
Recommended for:
- Those who want to escape from the exhausting price war of fighting over existing pie.
- Those who want to formulate strategies from a long-term perspective.
- Those who wondered why the topic of customer experience (CX) is coming up now.
Book Summary:
'Shikou no CX: Strategy and Implementation of "New Customer Experience" Aiming for the Formation of Lifestyle Culture'
Author: TOPPAN × Integrate CX Research Project
Release Date: May 25, 2026
Price: 2,420 yen (2,200 yen main price + 10% tax)
Specs: 46-ban, 240 pages
In an age where AI handles efficiency, humans create 'meaning.'
In modern times, where AI pursues marketing efficiency and optimization, utilizing only past data or explicit data is not enough to keep moving customers' hearts, eventually leading to intense price competition. For products and services to be continuously chosen, it is essential to create continuous new value that exceeds efficiency.
This book teaches strategies and practical methods for creating new customer experiences to survive in the coming era. It explains the 'Value Creation CX,' a new next-generation CX model developed by the CX research project launched by TOPPAN and Integrate.
In the Value Creation CX model, the process from selling products or services to their integration into daily life is organized into five stages. Furthermore, it explains the practical methods of this model in four steps. It also includes data utilization in CX design and templates for experience design based on nine virtual case studies.
Recommended for:
- Those who want to escape from the exhausting price war of fighting over existing pie.
- Those who want to formulate strategies from a long-term perspective.
- Those who wondered why the topic of customer experience (CX) is coming up now.
Book Summary:
'Shikou no CX: Strategy and Implementation of "New Customer Experience" Aiming for the Formation of Lifestyle Culture'
Author: TOPPAN × Integrate CX Research Project
Release Date: May 25, 2026
Price: 2,420 yen (2,200 yen main price + 10% tax)
Specs: 46-ban, 240 pages
FAQ
『至高のCX』はどのような書籍ですか？
ブランドが自律的に成長するための「価値創生CXモデル」を体系化した書籍です。データ活用や体験設計の理論、9つの仮想事例テンプレートなどが収録されています。
「価値創生CXモデル」とは何ですか？
TOPPANとインテグレートの共同プロジェクトが開発したモデルで、商品やサービスを生活者の生活文化へ定着させるまでのプロセスを5段階のステージに整理した手法です。
本書のターゲット読者は誰ですか？
価格競争から脱却したい方、長期的な視点でマーケティング戦略を策定したい方、カスタマーエクスペリエンス（CX）の重要性を学びたい方に向けて書かれています。
本書の発売日と定価は？
発売日は2026年5月25日、定価は2,420円（本体2,200円＋税）です。
どのような著者が関わっていますか？
顧客接点の統合や売れる仕組みづくりに強みを持つTOPPANと、パーセプション戦略に長けたインテグレートによる「TOPPAN×インテグレート CX研究プロジェクト」が執筆しています。