MyM Celebrates Sakuyama Chocojiro's 10th Anniversary! Report on the '#ChocojiroAndMyM Ucho~~!? Collaboration Song Announcement Event'

Shoei Delicy Co., Ltd. (President: Toyomi Nakajima), which sells "Sakuyama Chocojiro," held the "#ChocojiroAndMyM Ucho~~!? Collaboration Song Announcement Event" at Yoshimoto Roppongi Theater on Thursday, March 26, 2026, with MyM (Morisanchu's Oshima-san, Ganbareruya's Yoshiko-san, and Mahiru-san) as guests.

This event was held as part of a special project commemorating the 10th anniversary of "Sakuyama Chocojiro," aiming to promote the product's appeal through a collaboration between MyM and Chocojiro.

On the day of the event, in addition to a talk session by MyM and a tasting of the Sakuyama Chocojiro series, the first performance of the collaboration song "LIL BIT," created to commemorate the 10th anniversary, was unveiled. Many fans gathered at the venue, creating an exciting atmosphere filled with cheers and applause throughout.

Shoei Delicy Co., Ltd. Vice President Kikuchi Takes the Stage

Our Vice President Kikuchi took the stage and introduced the 10th anniversary of Sakuyama Chocojiro.

Kikuchi spoke about the background of product development and the brand's vision, explaining the collaboration with MyM: "We are very pleased to team up with MyM for this promotion. We expect that the combination of MyM's three members' kindness and approachability with Chocojiro's character will make this product loved by even more people." He also commented on the collaboration song "LIL BIT": "It has become a fun and soothing song, fitting for Sakuyama Chocojiro's 10th anniversary. We hope it will be loved for a long time along with the product."

MyM Holds a Talk Session with Chocojiro...