MyM Celebrates 10th Anniversary of 'Saku-Yama Chocojiro'

Shoei Delicy Co., Ltd. hosted a launch event at Yoshimoto Roppongi Theater on March 26, 2026, featuring music unit MyM (Oshima of Morisanchu, and Yoshiko and Mahiru of Ganbareruya) to celebrate the 10th anniversary of its 'Saku-Yama Chocojiro' snack. The event showcased the collaboration song 'LIL BIT' and included tasting sessions of the snack series. Vice President Kikuchi expressed excitement about the partnership, noting that MyM's friendliness matches the character of Chocojiro. MyM members shared their love for the product and discussed future aspirations, including performing at outdoor festivals. The company is committed to continuing a series of ten 'U-Cho!?' projects throughout the anniversary year.